URBN (URBN) CEO Richard Hayne sells stock via trading plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Urban Outfitters, Inc. CEO and chairman Richard A. Hayne filed a Form 4 reporting open‑market stock sales in late January 2026. On January 27, 2026, he sold 2,074 common shares at about $70 per share and, through an account where his spouse is trustee, another 1,814 shares at similar prices. On January 28, he reported additional sales of 3,304 shares directly and 2,890 shares indirectly at a weighted average price of $70.047 per share. The filing states the transactions were executed under a Rule 105b-1 trading plan adopted on July 10, 2025. After these trades, Hayne continues to hold 17,606,548 Urban Outfitters common shares directly, plus further indirect holdings through his spouse, family trusts, a foundation, and retirement plans.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 10,082 shares ($706,031)
Net Sell
10 txns
Insider
HAYNE RICHARD A
Role
CEO & Chairman of the Board
Sold
10,082 shs ($706K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Shares | 3,304 | $70.047 | $231K |
| Sale | Common Shares | 2,890 | $70.047 | $202K |
| Sale | Common Shares | 2,074 | $70.00 | $145K |
| Sale | Common Shares | 1,814 | $70.00 | $127K |
| holding | Common Shares | -- | -- | -- |
| holding | Common Shares | -- | -- | -- |
| holding | Common Shares | -- | -- | -- |
| holding | Common Shares | -- | -- | -- |
| holding | Common Shares | -- | -- | -- |
| holding | Common Shares | -- | -- | -- |
Holdings After Transaction:
Common Shares — 17,606,548 shares (Direct);
Common Shares — 2,071,364 shares (Indirect, By Spouse as Trustee)
Footnotes (1)
- The reported transaction was effected pursuant to a Rule 105b-1 trading plan adopted by the reporting person on 7/10/2025. The price in Column 4 is a weighted average price. The price actually received ranged from $70.00 to $70.005. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. These shares are owned indirectly by Richard A. Hayne and indirectly by his spouse, Margaret Hayne. Richard A. Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein. The price in Column 4 is a weighted average price. The price actually received ranged from $70.00 to $70.28. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range. These shares are held by two trusts of which members of Richard A. Hayne's immediate family are among the beneficiaries. Mr. Hayne serves as trustee of each trust and disclaims beneficial ownership of the issuer's common shares held by the trusts, except to the extent of his pecuniary interest therein. These shares are owned indirectly by Richard A. Hayne and directly by his spouse, Margaret Hayne. Richard A. Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein. These shares are owned by three trusts, of which members of Margaret Hayne's immediate family are among the beneficiaries.
FAQ
What insider transactions did URBN CEO Richard Hayne report on this Form 4?
Richard A. Hayne reported several open‑market sales of Urban Outfitters common shares. He sold shares held directly in his name and additional shares held in accounts and trusts where his spouse serves as trustee, all at prices around $70 per share in late January 2026.
Were Richard Hayne’s URBN stock sales made under a trading plan?
Yes. The Form 4 notes the reported transaction was effected under a Rule 105b-1 trading plan adopted by Richard A. Hayne on July 10, 2025. Such plans pre‑schedule trades, allowing executives to sell shares over time according to predefined instructions.
How are Richard Hayne’s indirect URBN holdings structured according to the filing?
Indirect Urban Outfitters holdings are reported through multiple vehicles, including shares held by his spouse as trustee, a profit‑sharing 401(k) plan, family trusts, the Hayne Foundation, and additional shares owned directly by his spouse. Hayne disclaims beneficial ownership of some of these except for any pecuniary interest.
What role does Richard Hayne hold at Urban Outfitters alongside these insider transactions?
Richard A. Hayne is identified as a director, a 10% owner, and an officer serving as CEO and Chairman of the Board of Urban Outfitters, Inc. His senior leadership and significant ownership stake make his trading activity and reported holdings particularly visible to investors.