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Urban Outfitters (URBN) share sales under 105b-1 plan by Hayne trusts

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Urban Outfitters Inc. insider entities reported planned stock sales. Trusts associated with Co-President & CCO Margaret Hayne reported a series of open-market sales of Urban Outfitters common shares on January 9 and 12, 2026, coded as open-market sales ("S"). Examples include 8,960 common shares sold on January 12, 2026 at a weighted average price of $74.323 per share and 5,753 common shares sold on January 9, 2026 at a weighted average price of $82.067 per share, all held indirectly "By Trust."

The transactions were effected under a Rule 105b-1 trading plan adopted on July 10, 2025. After these trades, the filing lists more than two million common shares held indirectly by trust, along with additional direct and indirect holdings through personal, spouse, retirement, and foundation accounts. Hayne disclaims beneficial ownership of certain indirect holdings except to the extent of any pecuniary interest.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hayne Margaret

(Last) (First) (Middle)
5000 SOUTH BROAD STREEET

(Street)
PHILADELPHIA PA 19112

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
URBAN OUTFITTERS INC [ URBN ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Co-President & CCO
3. Date of Earliest Transaction (Month/Day/Year)
01/09/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Shares 01/09/2026 S 449 D(1) $80.039(2) 2,159,616 I(3) By Trust
Common Shares 01/09/2026 S 2,579 D(1) $81.353(4) 2,157,037 I(3) By Trust
Common Shares 01/09/2026 S 5,753 D(1) $82.067(5) 2,151,284 I(3) By Trust
Common Shares 01/09/2026 S 552 D(1) $82.814(6) 2,150,732 I(3) By Trust
Common Shares 01/12/2026 S 8,960 D(1) $74.323(7) 2,141,772 I(3) By Trust
Common Shares 01/12/2026 S 373 D(1) $74.903(8) 2,141,399 I(3) By Trust
Common Shares 1,176,273 D
Common Shares 11,300 I(3) By Profit Sharing Fund (401(k)) Plan
Common Shares 2,597,268 I(9) By Trust
Common Shares 17,686,595 I(10) By Spouse
Common Shares 23,480 I(3) By Spouse through Profit Sharing Fund (401(k)) Plan
Common Shares 185,573 I(3) By Spouse as Trustee
Common Shares 35,140 I(3) By Hayne Foundation
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The reported transaction was effected pursuant to a Rule 105b-1 trading plan adopted by the reporting person on 7/10/2025.
2. The price in Column 4 is a weighted average price. The price actually received ranged from $79.47 to $80.32. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
3. These shares are owned indirectly by Margaret Hayne and indirectly by her spouse, Richard A. Hayne. Margaret Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein.
4. The price in Column 4 is a weighted average price. The price actually received ranged from $80.58 to $81.57. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
5. The price in Column 4 is a weighted average price. The price actually received ranged from $81.58 to $82.55. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
6. The price in Column 4 is a weighted average price. The price actually received ranged from $82.61 to $82.94. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
7. The price in Column 4 is a weighted average price. The price actually received ranged from $73.82 to $74.755. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
8. The price in Column 4 is a weighted average price. The price actually received ranged from $74.82 to $75.01. The reporting person undertakes to provide upon request by the SEC staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range.
9. These shares are owned by three trusts, of which members of Margaret Hayne's immediate family are among the beneficiaries.
10. These shares are owned indirectly by Margaret Hayne and directly by her spouse, Richard A Hayne. Margaret Hayne disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest therein.
/s/ Margaret Hayne 01/13/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What does the latest Form 4 for URBN report about insider activity?

The Form 4 reports that trusts associated with Co-President & CCO Margaret Hayne executed multiple open-market sales of Urban Outfitters common shares on January 9 and 12, 2026, all reported as indirect holdings "By Trust."

How many Urban Outfitters (URBN) shares did the Hayne-related trusts sell on January 12, 2026?

On January 12, 2026, trusts associated with Margaret Hayne reported selling 8,960 common shares at a weighted average price of $74.323 per share and an additional 373 common shares at a weighted average price of $74.903 per share.

Were the URBN insider sales by Hayne-related entities under a trading plan?

Yes. A footnote states that the reported transactions were effected pursuant to a Rule 105b-1 trading plan adopted by the reporting person on July 10, 2025.

What Urban Outfitters (URBN) holdings remain after the reported trust sales?

After the reported transactions, one trust holding shows 2,141,772 common shares indirectly owned. The Form 4 also lists additional direct and indirect holdings through personal, trust, spouse, retirement, and foundation accounts.

Who is the reporting person in this URBN Form 4 filing and what is her role?

The reporting person is Margaret Hayne, who is listed as both a Director and an Officer of Urban Outfitters Inc., with the title Co-President & CCO.

How are the Urban Outfitters (URBN) insider holdings attributed in this Form 4?

The filing attributes many positions as indirectly held, including "By Trust", "By Spouse", retirement plans, and a foundation. Footnotes explain that some shares are owned by trusts or by her spouse, and that Margaret Hayne disclaims beneficial ownership except to any pecuniary interest.
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United States
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