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Urban Outfitters Inc. insider activity: Entities associated with CEO, Chairman and 10% owner Richard A. Hayne reported planned sales of common shares of URBN in mid-January 2026 under a Rule 10b5-1 trading plan adopted on July 10, 2025.
On January 15 and 16, 2026, 10,667 common shares were sold directly on each date, and 9,333 common shares were sold on each date indirectly through Hayne’s spouse acting as trustee, at weighted average prices of about $70.07 and $70.20 per share within disclosed price ranges. Following these transactions, Hayne reported direct beneficial ownership of 17,643,927 common shares and additional indirect holdings through his spouse, trusts, a foundation and profit sharing funds, while disclaiming beneficial ownership of certain indirect positions except to the extent of any pecuniary interest.
Urban Outfitters director and Co-President Margaret Hayne reported automatic insider sales by a trust associated with her and her spouse. On January 13–14, 2026, that trust sold a total of 18,666 Urban Outfitters common shares in multiple open-market transactions at weighted average prices including $70.85, $72.357, $73.155, $71.098, $72.655 and $73.601 per share. The transactions were carried out under a Rule 10b5-1 trading plan adopted on July 10, 2025, which is designed to pre-arrange trades. After these sales, one trust reflected in the filing continued to hold about 2.1 million Urban Outfitters shares, and additional indirect holdings are reported through other trusts, a profit-sharing plan, and shares owned directly by her spouse, for which Hayne disclaims beneficial ownership except for any pecuniary interest.
Urban Outfitters Inc. CEO and Chairman Richard A. Hayne, a director and more than 10% owner of URBN, reported multiple open-market sales of common shares on January 13–14, 2026 under a pre-arranged Rule 10b5-1 trading plan adopted on July 10, 2025. Individual transactions included sales such as 9,067 common shares at $71.098 per share and other small block sales around similar prices. Following these transactions, Hayne reported 17,665,261 common shares held directly. Additional sales and holdings are reported in accounts where his spouse acts as trustee or owner, and Hayne disclaims beneficial ownership of those indirect positions except to the extent of any pecuniary interest.
Urban Outfitters Inc. insider entities reported planned stock sales. Trusts associated with Co-President & CCO Margaret Hayne reported a series of open-market sales of Urban Outfitters common shares on January 9 and 12, 2026, coded as open-market sales ("S"). Examples include 8,960 common shares sold on January 12, 2026 at a weighted average price of $74.323 per share and 5,753 common shares sold on January 9, 2026 at a weighted average price of $82.067 per share, all held indirectly "By Trust."
The transactions were effected under a Rule 105b-1 trading plan adopted on July 10, 2025. After these trades, the filing lists more than two million common shares held indirectly by trust, along with additional direct and indirect holdings through personal, spouse, retirement, and foundation accounts. Hayne disclaims beneficial ownership of certain indirect holdings except to the extent of any pecuniary interest.
Urban Outfitters Inc. insider activity: CEO, Chairman and 10% owner Richard A. Hayne reported a series of open‑market sales of Urban Outfitters common shares on January 9 and 12, 2026, carried out under a Rule 10b5‑1 trading plan adopted on July 10, 2025. Individual trades ranged from 427 to 10,240 shares per transaction at weighted average prices between $73.82 and $82.94, with detailed price ranges noted in the footnotes.
After these sales, Hayne held 17,686,595 common shares directly, while additional common shares were held indirectly through entities associated with him, including 2,141,399 shares by his spouse as trustee, 1,176,273 shares by his spouse, 185,573 shares by family trusts, 35,140 shares by the Hayne Foundation, and various retirement and profit‑sharing plans. The filing notes that Hayne disclaims beneficial ownership of certain indirect holdings except to the extent of any pecuniary interest.
Urban Outfitters, Inc. filed a current report to let investors know it has released updated sales information. On January 12, 2026, the company issued a sales release, attached as Exhibit 99.1, that provides details on sales performance for the two-month holiday selling season and for the eleven months ended December 31, 2025. The report states that this sales release includes material non-public information about these periods, making the data especially relevant for understanding recent trading performance across the company’s brands.
Urban Outfitters Inc. reported insider-related trust sales of common shares. A trust associated with director and Co-President & CCO Margaret Hayne reported multiple open-market sales of Urban Outfitters common shares on January 7 and 8, 2026, under a Rule 10b5-1 trading plan adopted on July 10, 2025. The trust sold several share blocks at weighted average prices ranging from $78.833 to $84.217 per share. Following the final reported transaction, the trust held 2,160,065 Urban Outfitters common shares indirectly for the benefit of Hayne and her spouse, while Hayne disclaims beneficial ownership except to the extent of any pecuniary interest.
Urban Outfitters Inc. insider activity: CEO, Chairman and 10% owner Richard A. Hayne reported multiple open‑market sales of Urban Outfitters common shares on January 7 and 8, 2026, coded as "S" transactions. The filing states that these sales were made under a Rule 10b5-1 trading plan adopted on July 10, 2025, meaning they were pre‑scheduled.
The reported sales were executed at weighted average prices with actual prices ranging from $78.259 to $84.32 across the two days. Following these transactions, Hayne beneficially owns 17,707,929 common shares directly and 2,160,065 common shares indirectly through his spouse as trustee, along with additional indirect holdings through various trusts, retirement plans, and family entities, over which he disclaims full beneficial ownership except for any pecuniary interest.
URBN insider Richard Hayne has filed a Form 144 notice to sell 469,323 shares of common stock, originally acquired as founder shares on 08/06/1976. The planned sale, with an aggregate market value of $38,353,075, is to be executed through J.P. Morgan Securities LLC on or around 01/09/2026 on the Nasdaq market.
The filing notes that 89,678,939 shares of the issuer’s common stock are outstanding. It also lists prior sales over the past three months by Richard Hayne, often in blocks of 10,667 shares, and by The Richard A. Hayne 2008 Trust for Children FBO Annesley Hayne, frequently in blocks of 9,333 shares, each with corresponding gross proceeds.
Richard Hayne filed a notice to sell 410,677 shares of common stock, with an aggregate market value of 33,560,524. The planned sales are to be executed through J.P. Morgan Securities LLC on Nasdaq around 01/09/2026, and relate to an issuer with 89,678,939 shares outstanding. The securities to be sold were acquired on 12/02/2010 via a trust distribution from Hayne GRAT #1. The filing also lists an extensive pattern of recent open-market sales over the past three months by Richard Hayne and a related 2008 children’s trust, all in the same class of common stock.