Here are the 10-K annual reports from USANA Health Sciences Inc (USNA) in our archive since June 2025, newest first, and each one links through to the document itself with the summary and the scores our analysis gives it.
A 10-K covers the audited annual report, with the full financial statements, so if you follow USNA and want that one kind of document rather than the whole filing history, this is the page to keep. The company's other filings, of every form, are on the full USNA filings page.
USANA Health Sciences reports a diversified health and wellness business built around nutritional supplements, functional foods and personal care products sold globally. In 2025, the company generated $925 million in net sales and ended the year with about 387,000 active core nutritional Customers.
Mainland China is the largest market, contributing roughly 41.3% of net sales, with about 75.7% of consolidated net sales generated outside the United States. The business is now organized into two reportable segments: core nutritional and Hiya direct-to-consumer, complemented by smaller brands Rise and Oola.
USANA acquired a 78.85% interest in Hiya in December 2024, adding a subscription-based children’s wellness brand and accelerating its shift to an omni‑channel model that includes direct selling, direct‑to‑consumer, third‑party marketplaces and retail. As of January 3, 2026, Hiya had approximately 181,700 active Monthly Subscribers.
The company highlights ongoing R&D investment of $10.7 million in 2025, in‑house manufacturing for about 56% of products, and a revamped Brand Partner Compensation Plan launched in 2025 to enhance earning opportunities and customer growth. Management emphasizes growth initiatives in China, India, and new international markets, while expanding Hiya and Rise into online marketplaces and retail.
USANA also outlines extensive regulatory, legal, and compliance risks tied to dietary supplement rules, direct selling scrutiny by the FTC, and evolving direct selling and health‑product regulation in China, where operations run through its BabyCare subsidiary.