[Form 4] VEEVA SYSTEMS INC Insider Trading Activity

Rhea-AI Filing Summary

Jonathan Faddis, Senior Vice President, General Counsel and Secretary of Veeva Systems Inc. (VEEV), reported multiple insider transactions on 10/01/2025 and 10/02/2025. He had 1,226 restricted stock units vest and be converted into 1,226 shares (RMU treatment), of which 540 shares were withheld by the issuer to satisfy tax withholding at an average price of $293.26.

On 10/02/2025 Mr. Faddis exercised options and acquired 9,412 shares at an exercise price of $207.48 and 5,183 shares at $180.02. Concurrently, he sold 9,412 shares and 5,183 shares under a Rule 10b5-1 trading plan at a reported price of $300 per share. Post‑transactions, he beneficially owned 8,588 shares (direct).

Positive

• RSU vesting of 1,226 shares occurred, reflecting compensation realization
• Sales were conducted under a Rule 10b5-1 plan adopted on December 19, 2024, indicating preplanned dispositions
• Option exercises converted vested rights into shares at known exercise prices of $207.48 and $180.02

Negative

• Planned sales of 14,595 shares (9,412 + 5,183) at $300 reduced the reporting person’s direct holdings to 8,588 shares
• 540 shares withheld to satisfy tax obligations reduced net new shares from the RSU vesting

Insights

Corporate Governance Specialist

Insider executed planned sales and netted option exercises and RSU vesting.

The filings show scheduled equity events: 1,226 RSUs vested and a portion (540 shares) was withheld for taxes rather than sold in the market, which the filer states was exempt under Rule 16b-3(e). Separate court-ordered-style language is not present; these are administrative withholding and vesting mechanics.

The reported market sales of 9,412 and 5,183 shares were effected under a Rule 10b5-1 trading plan adopted on December 19, 2024, indicating pre-planned dispositions rather than opportunistic trades.

Equity Compensation Analyst

Significant option exercises and simultaneous planned sales materially changed share count.

The reporting shows exercises of options for 9,412 shares at $207.48 and 5,183 shares at $180.02, increasing underlying share exposure before planned sales. The subsequent sales at $300 per share reduced the direct holdings back to 8,588 shares.

This sequence (exercise then sale under a 10b5-1 plan) is a common liquidity pattern for executives converting equity compensation to cash while following an automated trading plan adopted earlier.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

1. Name and Address of Reporting Person^*

Faddis Jonathan

(Last) (First) (Middle)

C/O VEEVA SYSTEMS INC.

4280 HACIENDA DRIVE

(Street)

PLEASANTON CA 94588

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
VEEVA SYSTEMS INC [ VEEV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	SVP, Gen. Counsel, Secretary

3. Date of Earliest Transaction (Month/Day/Year)
10/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/01/2025(1)		M		1,226	A	$0(2)	9,128	D
Class A Common Stock	10/01/2025		F(3)		540(3)	D	$293.26	8,588	D
Class A Common Stock	10/02/2025(1)		M		9,412	A	$207.48	18,000	D
Class A Common Stock	10/02/2025		S(4)		9,412	D	$300	8,588	D
Class A Common Stock	10/02/2025(1)		M		5,183	A	$180.02	13,771	D
Class A Common Stock	10/02/2025		S(4)		5,183	D	$300	8,588	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	10/01/2025(1)		M			1,226	(5)	(5)	Class A Common Stock	1,226	$0	2,451	D
Stock Option (right to buy)	$207.48	10/02/2025(1)		M			9,412	04/01/2023	04/05/2032	Class A Common Stock	9,412	$0	9,412	D
Stock Option (right to buy)	$180.02	10/02/2025(1)		M			5,183	04/01/2024	04/05/2033	Class A Common Stock	5,183	$0	15,549	D

Explanation of Responses:

1. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

2. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

3. Represents shares that have been withheld by the Issuer to satisfy tax withholding and remittance obligations in connection with the net settlement of vested restricted stock units and not a market transaction. Transaction exempt from Section 16(b) of the Act pursuant to Rule 16b-3(e) promulgated under the Act.

4. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 19, 2024.

5. The RSUs were granted under the Issuer's Amended & Restated 2013 Equity Incentive Plan. The Reporting Person vests ownership in the RSUs over one year with 25% vesting on July 1, 2025, and 25% of the RSUs vesting on a quarterly basis thereafter, subject to continued service to the Issuer by the Reporting Person.

Remarks:

	/s/ Liang Dong, attorney-in-fact	10/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did VEEV reporting person Jonathan Faddis file on Form 4?

The Form 4 discloses RSU vesting of 1,226 shares on 10/01/2025, withholding of 540 shares for taxes, option exercises of 9,412 shares at $207.48 and 5,183 shares at $180.02 on 10/02/2025, and sales of 9,412 and 5,183 shares at $300 under a 10b5-1 plan.

Were any transactions described as exempt from Section 16(b)?

Yes. The RSU vesting events are noted as exempt pursuant to Rule 16b-6(b) and the withholding to satisfy taxes is exempt under Rule 16b-3(e).

When was the 10b5-1 trading plan adopted for these sales?

The Form 4 states the Rule 10b5-1 trading plan was adopted on December 19, 2024.

How many shares does Jonathan Faddis beneficially own after these transactions?

Following the reported transactions, the Form 4 lists 8,588 shares as beneficially owned (direct).

What prices were reported for the sales and exercises?

Sales were reported at $300 per share. Option exercise prices were $207.48 and $180.02. The withheld RSU shares were associated with an average withholding price of $293.26.