[Form 4] Veeva Systems Inc. Insider Trading Activity

Rhea-AI Filing Summary

Hedley Mary Lynne, a director of Veeva Systems Inc. (VEEV), reported the vesting and delivery of restricted stock units on 09/01/2025. The filing shows 262 RSUs vested and were converted into 262 shares of Class A Common Stock with a reported price of $0, increasing the reporting person's direct beneficial ownership to 6,365 shares. The transaction is coded M(1) and noted as exempt from Section 16(b) under Rule 16b-6(b). The original grant was 1,049 RSUs awarded on 06/18/2025, with 1/4 vesting on 09/01/2025 and the remainder vesting quarterly thereafter subject to continued board service.

Positive

• Director alignment: 262 vested RSUs converted to 262 shares, aligning the director's interests with shareholders through equity compensation.
• Transparent disclosure: Filing specifies grant date (06/18/2025), vesting schedule, transaction date (09/01/2025), and exemption under Rule 16b-6(b).

Negative

• None.

Insights

Financial Analyst

TL;DR: Director received 262 vested RSUs converting to 262 shares; ownership modestly increased, transaction exempt under Rule 16b-6(b).

The report documents a routine equity vesting event for a board member, converting 262 vested RSUs into 262 shares at a reported price of $0 and raising direct holdings to 6,365 shares. This is a non-cash compensation vesting rather than an open-market purchase or sale, and it is recorded as transaction code M(1) with the filing stating Rule 16b-6(b) exemption. For investors, this reflects standard equity compensation to align director incentives but is not a material change to ownership proportions.

Corporate Governance Expert

TL;DR: Vesting follows the issuer's equity plan schedule; disclosure is complete and shows continued service-based vesting.

The Form 4 provides clear disclosure of an RSU grant from 06/18/2025 where 1/4 vested on 09/01/2025 and the remainder vests quarterly, contingent on continued board service. The filing is signed via attorney-in-fact and cites the appropriate exemption for plan-based transactions. This is a routine, compliant disclosure of director compensation and subsequent beneficial ownership.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

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Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Hedley Mary Lynne

(Last) (First) (Middle)

C/O VEEVA SYSTEMS INC.

4280 HACIENDA DRIVE

(Street)

PLEASANTON CA 94588

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
VEEVA SYSTEMS INC [ VEEV ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
09/01/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	09/01/2025		M(1)		262	A	$0	6,365	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Restricted Stock Units	(2)	09/01/2025		M(1)			262	(3)	(3)	Class A Common Stock	262	$0	787	D

Explanation of Responses:

1. Transaction exempt from Section 16(b) of the Securities Exchange Act of 1934 (the "Act") pursuant to Rule 16b-6(b) promulgated under the Act.

2. Each Restricted Stock Unit ("RSU") represents a contingent right to receive one share of Class A Common Stock of the Issuer.

3. On June 18, 2025, the Reporting Person was granted 1,049 RSUs under the Issuer's Amended & Restated 2013 Equity Incentive Plan, of which 1/4 of the RSUs vested on September 1, 2025, with the remaining RSUs vesting equally on a quarterly basis thereafter, subject to continued service on the Issuer's board of directors on the applicable vesting date.

Remarks:

	/s/ Liang Dong, attorney-in-fact	09/03/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transaction did Hedley Mary Lynne report on Form 4 for VEEV?

The report discloses 262 vested Restricted Stock Units (RSUs) delivered as 262 shares of Class A Common Stock on 09/01/2025.

How many VEEV shares does the reporting person own after the transaction?

Following the reported transaction, the reporting person beneficially owned 6,365 shares of Class A Common Stock.

What was the original RSU grant and vesting schedule noted in the Form 4?

The reporting person was granted 1,049 RSUs on 06/18/2025; 1/4 vested on 09/01/2025 and the remainder vests equally quarterly thereafter, subject to continued board service.

What does transaction code M(1) mean in this filing?

The filing states the transaction is exempt from Section 16(b) pursuant to Rule 16b-6(b), and it is reported with code M(1) as noted in the Form 4.

Who signed the Form 4 and when was it filed?

The filing was signed on behalf of the reporting person by Liang Dong, attorney-in-fact, and dated 09/03/2025.