[144] Vital Farms, Inc. SEC Filing
Form 144 notice for Vital Farms, Inc. (VITL): The filer proposes to sell 3,393 shares of Common stock with an aggregate market value of $161,981.82. The shares are scheduled for sale on or about 08/14/2025 on NASDAQ. The securities were acquired as Restricted Stock Units from the issuer on 03/17/2024 and the acquisition/vesting date is recorded as 03/17/2024. The filing also discloses three prior 10b5-1 sales by the same account: 1,200 shares sold on 06/12/2025 for $38,316.00, 1,200 shares sold on 07/11/2025 for $46,764.00, and 1,200 shares sold on 08/11/2025 for $54,672.00. Certain filer identification fields (CIK/Name) and contact details are not provided in the visible content.
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Insights
TL;DR: Small planned sale of vested RSUs with recent 10b5-1 transactions; routine insider disposition disclosure.
The filing documents a proposed sale of 3,393 common shares acquired as restricted stock units on 03/17/2024, with an approximate sale date of 08/14/2025 on NASDAQ. The filing also lists three recent 10b5-1 sales of 1,200 shares each in June, July and August 2025, with stated gross proceeds. The notice follows Rule 144 disclosure requirements and includes the seller's representation regarding material nonpublic information. The record omits explicit filer identification details in the provided text.
TL;DR: Disclosure appears procedural and consistent with required insider sale notices; no new operational information disclosed.
This Form 144 reports an intended sale of shares that were granted as RSUs and shows the use of a Rule 10b5-1 plan for prior monthly sales. The document contains the standard attestation about absence of undisclosed material adverse information. There is no operational, financial performance, or governance change detailed in the filing text provided.