Vital Farms sets $2B 2030 revenue target, plans investor day

Rhea-AI Filing Summary

Vital Farms, Inc. disclosed that it issued a press release titled “Vital Farms Sets $2 Billion Net Revenue Target for 2030; To Host Investor Day in Springfield, Missouri.” The company is publicly setting a long-term goal of reaching $2 billion in net revenue by 2030, giving investors a clear numeric benchmark for its growth ambitions.

The same announcement states that Vital Farms plans to host an Investor Day in Springfield, Missouri, signaling a dedicated event to engage with the investment community. The press release is furnished as Exhibit 99.1 and, as stated in the report, is not deemed “filed” for purposes of Section 18 of the Exchange Act or automatically incorporated into other SEC reports except where specifically referenced.

Insights

Equity strategy and disclosure analyst

Vital Farms sets a long-term $2B 2030 revenue target and plans an investor day.

Vital Farms is communicating a clear long-term ambition by setting a $2 billion net revenue target for 2030. A quantified goal of this kind helps investors understand the scale of growth the company is aiming for, even though the underlying assumptions and path to that level are contained in the separate press release rather than in this report.

The company also plans to host an Investor Day in Springfield, Missouri, which is a formal venue to speak directly with the investment community. This suggests a focus on outreach and transparency, but specific agenda, timing, and financial details are not included in the excerpt.

The information is furnished, not deemed “filed,” under the Exchange Act, which the company notes in the report. Overall, this represents a strategic communication step rather than a completed financial result, so its impact will depend on future performance relative to the stated $2 billion 2030 net revenue goal.

8-K Event Classification

2 items: 7.01, 9.01

2 items

Item 7.01 Regulation FD Disclosure Disclosure

Material non-public information disclosed under Regulation Fair Disclosure, often investor presentations or guidance.

Item 9.01 Financial Statements and Exhibits Exhibits

Financial statements, pro forma financial information, or exhibit attachments filed with this report.

FAQ

What long-term revenue goal did Vital Farms (VITL) announce?

Vital Farms announced a $2 billion net revenue target for 2030, as described in a press release titled “Vital Farms Sets $2 Billion Net Revenue Target for 2030; To Host Investor Day in Springfield, Missouri.”

How did Vital Farms (VITL) communicate its $2 billion 2030 revenue target?

The company communicated the goal through a press release dated December 16, 2025, which is furnished as Exhibit 99.1 to the current report.

What investor-focused event did Vital Farms (VITL) say it will host?

Vital Farms stated that it will host an Investor Day in Springfield, Missouri, as referenced in the title of the furnished press release.

Is the Vital Farms press release about the $2 billion target considered filed with the SEC?

No. The report states that the information provided, including Exhibit 99.1, is furnished and not deemed “filed” for purposes of Section 18 of the Exchange Act or incorporated into other filings except when specifically referenced.

On which exchange is Vital Farms (VITL) common stock listed?

Vital Farms’ common stock is listed on The Nasdaq Stock Market LLC under the trading symbol VITL.

Who signed the current report for Vital Farms (VITL)?

The report was signed on behalf of Vital Farms, Inc. by Thilo Wrede, Chief Financial Officer.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 12/16/2025 - 07:05 AM Learn about SEC filing dates

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): December 16, 2025

Vital Farms, Inc.

(Exact name of Registrant as Specified in Its Charter)

Delaware	001-39411	27-0496985
(State or Other Jurisdiction of Incorporation)	(Commission File Number)	(IRS Employer Identification No.)
3601 South Congress Avenue Suite C100 Austin, Texas		78704
(Address of Principal Executive Offices)		(Zip Code)

(877) 455-3036

(Registrant’s Telephone Number, Including Area Code)

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instructions A.2. below):

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol(s)		Name of each exchange on which registered
Common Stock		VITL		The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 7.01 Regulation FD Disclosure.

On December 16, 2025, Vital Farms, Inc. (the “Company”) the issued a press release entitled “Vital Farms Sets $2 Billion Net Revenue Target for 2030; To Host Investor Day in Springfield, Missouri.” A copy of the press release is furnished as Exhibit 99.1 to this Current Report on Form 8-K and is incorporated herein by reference.

The information provided in this Form 8-K, including Exhibit 99.1 hereto, shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference into any of the Company’s filings under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly set forth by specific reference in such filing.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits

Exhibit No.		Description
99.1		Press Release, dated December 16, 2025.
104		Cover Page Interactive Data File (embedded within the inline XBRL document).

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

		Vital Farms, Inc.
Dated: December 16, 2025		By:	/s/ Thilo Wrede
			Thilo Wrede
			Chief Financial Officer