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  4. [Form 4] Vital Farms, Inc. Insider Trading Activity

Director Gisel Ruiz buys Vital Farms (VITL) stock in open-market trade

Filing Impact
(Neutral)
Filing Sentiment
(Positive)
Form Type
4

Rhea-AI Filing Summary

Vital Farms, Inc. director Gisel Ruiz reported an open-market purchase of 6,151 shares of Common Stock at $8.13 per share on May 13, 2026. Following this transaction, Ruiz directly owns 46,549 shares. The filing notes the trade is being reported late due to an administrative delay.

Positive

  • None.

Negative

  • None.
Insider Ruiz Gisel
Role null
Bought 6,151 shs ($50K)
Type Security Shares Price Value
Purchase Common Stock 6,151 $8.13 $50K
Holdings After Transaction: Common Stock — 46,549 shares (Direct, null)
Footnotes (1)
  1. [object Object]
Shares purchased 6,151 shares Open-market purchase on May 13, 2026
Purchase price $8.13 per share Open-market transaction
Post-transaction holdings 46,549 shares Direct ownership after purchase
Net buy shares 6,151 shares Net buy direction in transactionSummary
open-market purchase financial
"transaction_action: "open-market purchase" for the Common Stock trade"
An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.
Common Stock financial
"security_title is listed as "Common Stock" in the transaction"
Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.
transaction code "P" regulatory
"transaction_code is "P", indicating a purchase in open market"
Form 4 regulatory
"INSIDER FILING DATA (Form 4) heading for this insider report"
Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Ruiz Gisel
(Last)(First)(Middle)
C/O VITAL FARMS, INC.
3601 SOUTH CONGRESS AVENUE, SUITE A100
(Street)
AUSTIN TEXAS 78704
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
Officer (give title below)Other (specify below)
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/13/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock05/13/2026(1)P6,151A$8.1346,549D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. This transaction is being reported late due to an administrative delay.
/s/ Francis Cullo, Attorney-in-Fact05/19/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Vital Farms (VITL) disclose for Gisel Ruiz?

Vital Farms disclosed that director Gisel Ruiz bought 6,151 shares of Common Stock in an open-market transaction at $8.13 per share on May 13, 2026. This Form 4 reflects a net purchase, increasing her direct ownership stake.

How many Vital Farms (VITL) shares does Gisel Ruiz own after the reported trade?

After the reported transaction, Gisel Ruiz directly owns 46,549 Vital Farms shares. This figure includes the 6,151 shares purchased at $8.13 per share on May 13, 2026, as disclosed in the Form 4 insider filing.

Was the Vital Farms (VITL) insider trade by Gisel Ruiz a buy or a sell?

The transaction was a buy. The Form 4 identifies it as an open-market purchase of 6,151 shares of Vital Farms Common Stock at $8.13 per share, increasing director Gisel Ruiz’s direct holdings to 46,549 shares.

Why was Gisel Ruiz’s Vital Farms (VITL) insider transaction reported late?

A footnote explains the transaction is being reported late due to an administrative delay. This means the open-market purchase on May 13, 2026 was not filed promptly, but is now disclosed through this Form 4.

What is the transaction code for Gisel Ruiz’s Vital Farms (VITL) share purchase?

The transaction carries code “P,” indicating a purchase in an open market or private transaction. This code confirms the 6,151 Vital Farms Common Stock shares at $8.13 per share were bought rather than sold.