Director buys 3,000 Vital Farms (VITL) shares in open-market trade

Rhea-AI Filing Summary

Vital Farms, Inc. director Denny Marie Post reported an open-market purchase of Common Stock. On May 13, 2026, she bought 3,000 shares at $8.23 per share. Following this transaction, her direct ownership increased to 19,312 shares of Vital Farms common stock.

Insider Trade Summary

Net Buyer: 3,000 shares ($24,690)

Net Buy 1 txn

Insider Post Denny Marie

Role null

Bought 3,000 shs ($25K)

Type	Security	Shares	Price	Value
Purchase	Common Stock	3,000	$8.23	$25K

Holdings After Transaction: Common Stock — 19,312 shares (Direct, null)

Footnotes (1)

Key Figures

Shares purchased: 3,000 shares Purchase price: $8.23 per share Shares owned after: 19,312 shares +1 more

4 metrics

Shares purchased 3,000 shares Open-market purchase on May 13, 2026

Purchase price $8.23 per share Price paid for Vital Farms common stock

Shares owned after 19,312 shares Direct ownership after the transaction

Buy transactions 1 transaction Net-buy activity in this Form 4

Key Terms

open-market purchase, Common Stock, Form 4

3 terms

open-market purchase financial

"The filing describes the transaction as an open-market purchase of common stock."

An open-market purchase is when an investor or a company buys shares on a public stock exchange at the going market price, rather than through a private deal. It matters to investors because these purchases change how many shares are available, can push the stock price up or signal confidence from large buyers, and often affect per-share metrics like earnings—think of it like someone buying lots of apples off a grocery shelf, reducing supply and potentially raising the price.

Common Stock financial

"The security involved is identified as Common Stock of Vital Farms, Inc."

Common stock represents ownership shares in a company, giving investors a stake in its success and a say in important decisions through voting rights. It is the most common type of stock traded on markets and can provide income through dividends, as well as potential for value growth. For investors, holding common stock means sharing in the company’s profits and risks.

Form 4 regulatory

"This insider transaction is reported on a Form 4 filed with the SEC."

Form 4 is a official document that company insiders, such as executives or major shareholders, file with regulators whenever they buy or sell company shares. It provides transparency about how those with inside knowledge are trading, helping investors see if insiders are confident in the company's prospects or may be selling for personal reasons. This information can influence investor decisions by revealing insiders' perspectives on the company's value.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Post Denny Marie

(Last) (First) (Middle)

C/O VITAL FARMS, INC.

3601 SOUTH CONGRESS AVENUE, SUITE A100

(Street)

AUSTIN TEXAS 78704

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Vital Farms, Inc. [ VITL ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/13/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	05/13/2026		P		3,000	A	$8.23	19,312	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Francis Cullo, Attorney-in-Fact	05/15/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Vital Farms (VITL) disclose in this Form 4?

Vital Farms reported that director Denny Marie Post executed an open-market purchase of common stock. She bought 3,000 shares on May 13, 2026 at a price of $8.23 per share, increasing her direct ownership stake in the company.

How many Vital Farms (VITL) shares did Denny Marie Post buy?

Denny Marie Post bought 3,000 shares of Vital Farms common stock. The shares were acquired in an open-market purchase on May 13, 2026, as reported in the Form 4 insider filing submitted to the Securities and Exchange Commission.

At what price were the Vital Farms (VITL) shares purchased in this insider trade?

The shares were purchased at $8.23 per share. Director Denny Marie Post acquired 3,000 shares of Vital Farms common stock at that price in an open-market transaction recorded on May 13, 2026 in the Form 4 filing.

What is Denny Marie Post’s total Vital Farms (VITL) shareholding after the transaction?

After the reported purchase, Denny Marie Post directly owns 19,312 shares of Vital Farms common stock. This post-transaction holding reflects the addition of 3,000 shares bought in the May 13, 2026 open-market transaction.

Is the Vital Farms (VITL) Form 4 transaction a buy or a sell?

The Form 4 shows a buy transaction. Director Denny Marie Post completed an open-market purchase of 3,000 Vital Farms common shares at $8.23 each, increasing her direct ownership to a total of 19,312 shares after the trade.