Vital Farms officer acquires 500 shares via ESPP
Vital Farms, Inc. reported that officer Joanne Bal, CLO, Secretary & Head of Impact, acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share, equal to 85% of the closing price on the purchase date.
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Form Type
4
Rhea-AI Filing Summary
Vital Farms, Inc. reported that officer Joanne Bal, CLO, Secretary & Head of Impact, acquired 500 shares of common stock through the company’s 2020 Employee Stock Purchase Plan at $7.21 per share, equal to 85% of the closing price on the purchase date. Following this ESPP acquisition, she directly holds 55,843 shares of Vital Farms common stock.
Insider Trade Summary
Grant/Award: 500 shares
Grant/Award
1 txn
Insider
Bal Joanne
Role
CLO, Secy. & Head of Impact
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Grant/Award | Common Stock | 500 | $7.21 | $4K |
Holdings After Transaction:
Common Stock — 55,843 shares (Direct)
Footnotes (1)
- F1. These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP") in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c). In accordance with the ESPP, these shares were purchased at a price equal to 85% of the closing price of Issuer's common stock on the purchase date.
Key Figures
ESPP shares acquired: 500 shares
ESPP purchase price: $7.21/share
Holdings after transaction: 55,843 shares
+1 more
4 metrics
ESPP shares acquired
500 shares
Common stock acquired under 2020 Employee Stock Purchase Plan
ESPP purchase price
$7.21/share
Purchase price equal to 85% of closing price on purchase date
Holdings after transaction
55,843 shares
Shares beneficially owned following reported transaction
ESPP discount
85% of closing price
ESPP terms set purchase price at 85% of closing price
Key Terms
2020 Employee Stock Purchase Plan, ESPP, Rule 16b-3(d), Rule 16b-3(c), +1 more
5 terms
2020 Employee Stock Purchase Plan financial
"These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP")"
ESPP financial
"These shares were acquired under the Issuer's 2020 Employee Stock Purchase Plan (the "ESPP")"
An Employee Stock Purchase Plan (ESPP) is a company program that lets employees buy the company’s shares at a reduced price, usually by setting aside a small portion of their pay over time. It matters to investors because it encourages employees to own part of the business—like giving staff a discounted membership— which can boost commitment and performance, while also potentially increasing the number of shares available and affecting shareholder value.
Rule 16b-3(d) regulatory
"in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c)"
Rule 16b-3(d) is a narrow SEC safe-harbor that shields company insiders (officers, directors and large shareholders) from liability for short‑swing profits when their buys or sells of company stock are made under a pre-established, written plan or contract that removes the insider’s ability to time trades. For investors, this matters because it permits predictable, automated insider transactions — like scheduled sales for diversification or payroll withholding — without triggering forced disgorgement, so such planned trades are treated differently from opportunistic insider trading.
Rule 16b-3(c) regulatory
"in a transaction that was exempt under both Rule 16b-3(d) and Rule 16b-3(c)"
An SEC rule that lets corporate insiders avoid automatic "short‑swing" profit recovery when they buy or sell their company’s stock under a pre‑approved, written plan that meets specific conditions. For investors, it matters because it clarifies when insider trades are treated as routine, reducing legal uncertainty and helping distinguish trades made for ordinary compensation or pre‑planned reasons from those that might signal opportunistic or timely insider advantage.
beneficially owned following reported transaction financial
"total_shares_following_transaction": "55843.0000"
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What insider transaction did Vital Farms (VITL) report for Joanne Bal?
Vital Farms reported that officer Joanne Bal acquired 500 common shares through its 2020 Employee Stock Purchase Plan. The acquisition was recorded as a Form 4 transaction coded “A” for a grant, award, or other acquisition and treated as exempt under Rule 16b-3.
What was the nature of Joanne Bal’s Form 4 transaction in Vital Farms (VITL) stock?
The transaction is classified as an acquisition with code “A,” described as a grant, award, or other acquisition. Footnotes clarify the shares were purchased through the 2020 Employee Stock Purchase Plan in a transaction exempt under Rule 16b-3(d) and Rule 16b-3(c).
What role does Joanne Bal hold at Vital Farms (VITL) in this Form 4 filing?
In this Form 4, Joanne Bal is identified as an officer of Vital Farms serving as CLO, Secretary & Head of Impact. Her reported transaction involves common stock acquired directly under the company’s 2020 Employee Stock Purchase Plan, updating her beneficial ownership position.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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