Telefônica Brasil (NYSE: VIV) CFO and IR chief to exit role in April

Rhea-AI Filing Summary

Telefônica Brasil S.A. reports that its Chief Financial and Investor Relations Officer, David Melcon Sanchez-Friera, will leave his position effective April 2, 2026. He is stepping down to assume new responsibilities as Chief Financial Officer at VMED O2 UK Limited (Virgin Media O2 UK), a joint venture between Telefónica S.A. and Liberty Global in the United Kingdom.

The Board of Directors expressed strong appreciation for his contributions and intends to deliberate on the election of his successor on the same date his departure becomes effective. The company states it will keep shareholders and the market informed about further developments in line with applicable Brazilian securities regulations.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER PURSUANT TO RULE 13a-16 OR 15d-16 UNDER THE SECURITIES EXCHANGE ACT OF 1934

For the month of March, 2026

Commission File Number: 001-14475

TELEFÔNICA BRASIL S.A.
(Exact name of registrant as specified in its charter)

TELEFONICA BRAZIL S.A. (Translation of registrant’s name into English)

Av. Eng° Luís Carlos Berrini, 1376 -  28º andar
São Paulo, S.P.
Federative Republic of Brazil
(Address of principal executive office)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F:

Form 20-F X Form 40-F

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):

Yes No X 

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):

Yes No X 

 

TELEFÔNICA BRASIL S.A.

Publicly Held Company

CNPJ No. 02.558.157/0001-62 – NIRE 35.3.0015881-4

MATERIAL FACT

Telefônica Brasil S.A. (“Company”) (B3: VIVT3; NYSE: VIV), pursuant to and for the purposes of Article 157, paragraph 4, of Law No. 6,404/1976, and CVM Resolution No. 44/2021, hereby informs its shareholders and the market in general that, at a meeting held on March 3, 2026, the Company’s Board of Directors was informed that, due to the assumption of new responsibilities as Chief Financial Officer at VMED O2 UK Limited (Virgin Media O2 UK), a joint venture between Telefónica S.A. and Liberty Global, in the United Kingdom, Mr. David Melcon Sanchez-Friera will step down from his position as Chief Financial and Investor Relations Officer of the Company as of April 2, 2026, on which date the aforementioned Board is expected to deliberate on the election of his successor.

The Board of Directors expressed its highest esteem and distinguished consideration to Mr. David Melcon Sanchez-Friera, in recognition of his significant contributions and dedication throughout the period in which he served the Company, wishing continued success in his new professional endeavor.

The Company will keep its shareholders and the market in general duly informed about the developments of this matter, in accordance with the applicable legislation.

São Paulo, March 4, 2026.

David Melcon Sanchez-Friera

CFO and Investor Relations Officer

Telefônica Brasil – Investor Relations

Email: ir.br@telefonica.com

https://ri.telefonica.com.br/

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

			TELEFÔNICA BRASIL S.A.
Date:	March 4, 2026		By:	/s/ João Pedro Carneiro
				Name:	João Pedro Carneiro
				Title:	Investor Relations Director

FAQ

What leadership change did Telefônica Brasil (VIV) announce in this 6-K?

Telefônica Brasil announced that Chief Financial and Investor Relations Officer David Melcon Sanchez-Friera will leave his role on April 2, 2026. The move is linked to his new CFO position at VMED O2 UK Limited, and the board will select a successor on that date.

Why is Telefônica Brasil’s CFO David Melcon Sanchez-Friera stepping down?

He is stepping down to assume new responsibilities as Chief Financial Officer at VMED O2 UK Limited (Virgin Media O2 UK). This entity is a joint venture between Telefónica S.A. and Liberty Global in the United Kingdom, reflecting an internal group-related career move.

When will Telefônica Brasil decide on a successor for its CFO and Investor Relations Officer?

The Board of Directors expects to deliberate on the election of a successor on April 2, 2026. That is the same date David Melcon Sanchez-Friera’s resignation as Chief Financial and Investor Relations Officer becomes effective, according to the company’s material fact communication.

How did Telefônica Brasil’s Board respond to the CFO’s departure?

The Board of Directors recorded high esteem and appreciation for David Melcon Sanchez-Friera’s contributions and dedication. It also wished him success in his new professional role at VMED O2 UK Limited, emphasizing recognition rather than any dispute or negative circumstances around the transition.

What ongoing communication did Telefônica Brasil promise regarding this management change?

The company stated it will keep shareholders and the market properly informed about developments related to the leadership transition. It emphasized that any updates will follow applicable Brazilian corporate law and CVM Resolution No. 44/2021 governing material information disclosure.

What regulation governs Telefônica Brasil’s disclosure of this CFO change?

The disclosure is made as a material fact under Article 157, paragraph 4, of Brazilian Law No. 6,404/1976 and CVM Resolution No. 44/2021. These rules require timely information to shareholders and the market regarding significant corporate events such as executive officer changes.