[6-K] Vodafone Group PLC Current Report (Foreign Issuer)

Rhea-AI Filing Summary

Vodafone Group Plc (VOD) filed a Form 6-K on 26 June 2025 reporting insider share purchases by five senior executives on 25 June 2025. All transactions were open-market purchases on the London Stock Exchange (XLON) at GBP 0.7658 per share.

• Margherita Della Valle, Group Chief Executive, bought 251,374 shares for GBP 192,502.21.
• Marika Auramo, CEO of Vodafone Business, bought 79,128 shares for GBP 60,596.22.
• Maaike de Bie, Group General Counsel & Company Secretary, bought 109,599 shares for GBP 83,930.91.
• Scott Petty, Group Chief Technology Officer, bought 106,673 shares for GBP 81,690.18.
• Alberto Ripepi, Group Chief Network Officer, bought 119,568 shares for GBP 91,565.18.

The individual purchases total 666,342 ordinary shares at an aggregate cost of approximately GBP 510,285. No sales or other transactions were disclosed.

While the filing contains no earnings or strategic updates, simultaneous buying by multiple key executives may signal confidence in Vodafone’s valuation and future prospects. The reported share price (c. GBP 0.77) suggests purchases occurred near multi-year lows, highlighting potentially attractive entry points perceived by management.

Insights

Securities Analyst

TL;DR: Five top Vodafone executives bought 666k shares, implying insider confidence at depressed prices.

Coordinated open-market purchases by the CEO and four senior leaders are typically interpreted as a positive sentiment signal. Although GBP 0.5 million is immaterial versus Vodafone’s £20 bn+ market cap, the breadth of participation—from the CEO to technology and legal heads—adds qualitative weight. No negative information accompanied the trades, reducing the likelihood of window-dressing ahead of adverse news. Investors may view the transactions as modestly bullish, yet should temper expectations given the limited monetary magnitude.

Corporate Governance Expert

TL;DR: Multiple PDMR purchases strengthen alignment, enhance governance optics.

Insider buying enhances board-shareholder alignment and can mitigate agency concerns, especially after recent leadership changes. The CEO’s personal investment reinforces accountability for ongoing turnaround initiatives. The uniform purchase price suggests participation in a structured trading window rather than opportunistic trades, underscoring compliance with governance policies. No red flags emerge from the disclosure.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULES 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

Dated June 26, 2025

Commission File Number: 001-10086

VODAFONE GROUP

PUBLIC LIMITED COMPANY

(Translation of registrant’s name into English)

VODAFONE HOUSE, THE CONNECTION, NEWBURY, BERKSHIRE, RG14 2FN, ENGLAND

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ✓ Form 40-F _

This Report on Form 6-K contains a Stock Exchange Announcement dated 26 June 2025 entitled Director/PDMR Shareholding.

26 June 2025

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES OR PERSONS CLOSELY ASSOCIATED

Purchase of Shares

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Margherita Della Valle
2	Reason for the notification
a)	Position/status	Group Chief Executive
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares.
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 0.7658	251,374
d)	Aggregated information:  volume, Price	Aggregated volume: 251,374 Ordinary shares Aggregated price: GBP 192,502.21
e)	Date of the transaction	2025-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Marika Auramo
2	Reason for the notification
a)	Position/status	CEO of Vodafone Business
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares.
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 0.7658	79,128
d)	Aggregated information:  volume, Price	Aggregated volume: 79,128 Ordinary shares Aggregated price: GBP 60,596.22
e)	Date of the transaction	2025-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Maaike de Bie
2	Reason for the notification
a)	Position/status	Vodafone Group General Counsel and Company Secretary
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares.
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 0.7658	109,599
d)	Aggregated information:  volume, Price	Aggregated volume: 109,599 Ordinary shares Aggregated price: GBP 83,930.91
e)	Date of the transaction	2025-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Scott Petty
2	Reason for the notification
a)	Position/status	Vodafone Group Chief Technology Officer
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares.
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 0.7658	106,673
d)	Aggregated information:  volume, Price	Aggregated volume: 106,673 Ordinary shares Aggregated price: GBP 81,690.18
e)	Date of the transaction	2025-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

1	Details of the person discharging managerial responsibilities/person closely associated
a)	Name	Alberto Ripepi
2	Reason for the notification
a)	Position/status	Vodafone Group Chief Network Officer
b)	Initial notification/ Amendment	Initial notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Vodafone Group Plc
b)	LEI	213800TB53ELEUKM7Q61
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument and identification code	Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc (ISIN: GB00BH4HKS39)
b)	Nature of the transaction	Purchase of shares.
c)	Price(s) and volume(s)	Price(s)	Volume(s)
		GBP 0.7658	119,568
d)	Aggregated information:  volume, Price	Aggregated volume: 119,568 Ordinary shares Aggregated price: GBP 91,565.18
e)	Date of the transaction	2025-06-25
f)	Place of the transaction	London Stock Exchange (XLON)

ENDS

About Vodafone Group 

Vodafone is a leading European and African telecoms company. We provide mobile and fixed services to over 330 million customers in 15 countries, partner with mobile networks in 47 more and have one of the world's largest IoT platforms. In Africa, our financial technology businesses serve almost 83 million customers across seven countries - managing more transactions than any other provider.

Our purpose is to connect for a better future by using technology to improve lives, businesses and help progress inclusive sustainable societies. We are committed to reducing our environmental impact to reach net zero emissions by 2040.

For more information, please visit www.vodafone.com follow us on X at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.

For more information, please contact:
Investor Relations:	investors.vodafone.com	ir@vodafone.co.uk	Media Relations:	Vodafone.com/media/contact	GroupMedia@vodafone.com
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.

	VODAFONE GROUP
	PUBLIC LIMITED COMPANY
	(Registrant)
Date: June 26, 2025	By: /s/ M D B
	Name: Maaike de Bie
	Title: Group General Counsel and Company Secretary

FAQ

How many Vodafone (VOD) shares did the CEO purchase on 25 June 2025?

Margherita Della Valle bought 251,374 ordinary shares at GBP 0.7658 each.

What was the aggregate cost of all insider purchases disclosed in Vodafone’s 6-K?

The five executives spent approximately GBP 510,285 in total.

Which Vodafone executives participated in the June 2025 share purchases?

Participants were the CEO, CEO of Vodafone Business, General Counsel, CTO, and Chief Network Officer.

At what price were the Vodafone shares bought according to the filing?

All transactions were executed at GBP 0.7658 per share on the London Stock Exchange.

Does the 6-K include any earnings or strategic updates for Vodafone?

No. The filing is limited to director/PDMR shareholding disclosures; it contains no earnings or strategic information.