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Vodafone Group (VOD) PDMR gets 1,645,690 shares, sells part for tax

(Neutral)
(Neutral)
Form Type
6-K

Rhea-AI Filing Summary

Vodafone Group Plc reports that Marika Auramo, CEO Vodafone Business and a Person Discharging Managerial Responsibilities, had 1,645,690 ordinary shares vest on 31 July 2026 under the Vodafone Global Incentive Plan at GBP nil per share, conditional on continued employment.

On 3 August 2026, 775,413 shares were sold on the London Stock Exchange at GBP 1.182954 per share, for aggregated proceeds of GBP 917,277.91, to satisfy tax withholding obligations linked to this share award.

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Shares vested 1,645,690 ordinary shares Conditional award vesting to Marika Auramo under Vodafone Global Incentive Plan on 31 July 2026
Vesting price per share GBP nil per share Price of ordinary shares vested to Marika Auramo
Shares sold for tax 775,413 ordinary shares Shares sold on London Stock Exchange on 3 August 2026 to satisfy tax withholding obligations
Sale price per share GBP 1.182954 Price of Vodafone shares sold by PDMR on London Stock Exchange
Aggregated sale proceeds GBP 917,277.91 Aggregated price of shares sold to cover tax withholding
Mobile and broadband customers around 370 million Customers served across Vodafone’s European and African operations
IoT connections over 240 million Connections on Vodafone’s global Internet of Things platform
Financial services customers around 103 million Customers using Vodafone financial services in eight African countries
Persons Discharging Managerial Responsibilities regulatory
"Vodafone announces that the following Persons Discharging Managerial Responsibilities acquired shares"
Persons Discharging Managerial Responsibilities are the key people in a company who make big decisions, like top managers or executives. Knowing who they are is important because their actions can influence the company’s success or failure, and they are often required to share information about their dealings to ensure transparency for investors and the public.
Market Abuse Regulation regulatory
"Notifications are made in accordance with DTR 3.1.2-A, incorporating article 19(1) of the Market Abuse Regulation"
Market abuse regulation consists of laws and rules designed to prevent dishonest or manipulative practices in financial markets. It aims to ensure fair and transparent trading, so investors can trust that markets operate honestly, much like rules that keep a game fair. By reducing unfair advantages, it helps protect investor confidence and promotes healthy, efficient markets.
Global Incentive Plan financial
"Vesting of conditional award of shares under the Global Incentive Plan"
tax withholding obligations financial
"Sale of shares on the London Stock Exchange to satisfy tax withholding obligations"
IoT technical
"Vodafone runs one of the world's largest IoT platforms, with over 240 million IoT connections"
The Internet of Things (IoT) describes a network of everyday devices—such as appliances, vehicles, and equipment—that are connected to the internet and can share data automatically. For investors, IoT represents a growing trend that can drive efficiency and innovation across many industries, potentially creating new opportunities for growth and value. Its expansion influences how companies operate and compete in a digitally connected world.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What PDMR share transactions did Vodafone (VOD) disclose in this report?

Vodafone disclosed that PDMR Marika Auramo received 1,645,690 vested shares under the Global Incentive Plan and later sold 775,413 shares on the London Stock Exchange to satisfy tax withholding obligations related to this award.

Who is Marika Auramo at Vodafone (VOD) and what award did she receive?

Marika Auramo is CEO Vodafone Business and a Person Discharging Managerial Responsibilities. She received a conditional share award under the Vodafone Global Incentive Plan, resulting in the vesting of 1,645,690 ordinary shares at GBP nil on 31 July 2026.

How many Vodafone (VOD) shares were sold and at what price to cover taxes?

To meet tax obligations, 775,413 Vodafone ordinary shares were sold at a price of GBP 1.182954 per share. The aggregated sale value was GBP 917,277.91, with the transaction executed on the London Stock Exchange on 3 August 2026.

What is the Vodafone (VOD) Global Incentive Plan mentioned in the disclosure?

The Vodafone Global Incentive Plan is a share-based incentive arrangement under which conditional awards of Vodafone ordinary shares can vest. In this case, Marika Auramo’s 1,645,690-share award vested, conditional on continued employment within the Vodafone Group.

On which dates did the Vodafone (VOD) PDMR vesting and sale transactions occur?

The conditional share award to PDMR Marika Auramo vested on 31 July 2026. Shares were then sold on 3 August 2026 on the London Stock Exchange specifically to satisfy tax withholding obligations arising from the vesting.

How large is Vodafone (VOD) in terms of customers and geographic reach?

Vodafone serves around 370 million mobile and broadband customers, operates networks in 17 countries with investments in three more, runs an IoT platform with over 240 million connections, and provides financial services to around 103 million customers across eight African countries.

UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
Form 6-K
 
REPORT OF FOREIGN PRIVATE ISSUER
 
PURSUANT TO RULES 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934
 
Dated August 04, 2026
 
Commission File Number: 001-10086
 
VODAFONE GROUP
PUBLIC LIMITED COMPANY
(Translation of registrant’s name into English)
 
 
VODAFONE HOUSE, THE CONNECTION, NEWBURY, BERKSHIRE, RG14 2FN, ENGLAND
(Address of principal executive offices)
 
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
 
Form 20-F Form 40-F _
 
 
 
This Report on Form 6-K contains a Stock Exchange Announcement dated 04 August 2026 entitled ‘Director/PDMR Shareholding’.
 
 
 
4 August 2026
 
 
Notification of Transactions of Persons Discharging Managerial Responsibilities
 
 
Vodafone Group Plc ("Vodafone") announces that the following Persons Discharging Managerial Responsibilities ("PDMRs") acquired shares on 31 July 2026 under the Vodafone Global Incentive Plan. This award was conditional on continued employment within the Vodafone Group.

The following notifications are made in accordance with DTR 3.1.2-A, incorporating article 19(1) of the Market Abuse Regulation.
 
1
 
Details of the person discharging managerial responsibilities/person closely associated
 
a)
 
Name
 
Marika Auramo
 
2
 
Reason for the notification
 
a)
 
Position/status
 
CEO Vodafone Business
 
b)
 
Initial notification/ Amendment
 
Initial notification
 
3
 
Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
 
a)
 
Name
 
Vodafone Group Plc
 
b)
 
LEI
 
213800TB53ELEUKM7Q61
 
4
 
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
 
 
Description of the financial instrument, type of instrument and identification code
 
Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc
(ISIN: GB00BH4HKS39)
 
b)
 
Nature of the transaction
  
Vesting of conditional award of shares under the Global Incentive Plan.  
 
c)
 
 
 
Price(s) and volume(s)
 
 
  
Price(s)
 
Volume(s)
 
GBP nil
 
1,645,690
 
d)
 
 
Aggregated information
 
 
Aggregated volume of shares acquired: 1,645,690 Ordinary shares
Aggregated price of shares acquired: GBP nil
 
e)
 
Date of the transaction
 
2026-07-31
 
f)
 
Place of the transaction
 
Outside a trading venue
 
4
 
Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
 
a)
 
 
Description of the financial instrument, type of instrument and identification code
 
Ordinary shares of US$0.20 20/21 each in Vodafone Group Plc
(ISIN: GB00BH4HKS39)
 
b)
 
Nature of the transaction
  
Sale of shares on the London Stock Exchange to satisfy tax withholding obligations.
 
c)
 
 
 
Price(s) and volume(s)
 
 
 
Price(s)
 
Volume(s)
 
GBP 1.182954
 
775,413
 
d)
 
 
Aggregated information
  
 
Aggregated volume of shares sold: 775,413 Ordinary shares
Aggregated price of shares sold: GBP 917,277.91
 
e)
 
Date of the transaction
 
2026-08-03
 
f)
 
Place of the transaction
 
London Stock Exchange (XLON)
 
 
- ends -
 
 
 
For more information, please contact:
 
Investor Relations:
 
vodafone.com
 
ir@vodafone.co.uk
 
Media Relations:
 
Vodafone.com/media/contact
 
GroupMedia@vodafone.com
Registered Office: Vodafone House, The Connection, Newbury, Berkshire RG14 2FN, England. Registered in England No. 1833679
 
 
About Vodafone Group
everyone.connected
 
Vodafone is a leading European and African telecoms company.
 
We serve around 370 million mobile and broadband customers, operating networks in 17 countries with investments in a further three and partners in over 40 more. We have capacity on more than 70 subsea cable systems - the backbone of the internet - and we are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world's largest IoT platforms, with over 240 million IoT connections globally, and we provide financial services to around 103 million customers across eight African countries - managing more transactions than any other provider.
 
From the seabed to the stars, Vodafone's mission is to connect everyone.
 
For more information, please visit www.vodafone.com follow us on X at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.
 
 
 
SIGNATURES
 
 
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.
 
 
 
VODAFONE GROUP
 
PUBLIC LIMITED COMPANY
 
(Registrant)
 
 
 
 
Date: August 04, 2026
By: /s/ M D B
 
Name: Maaike de Bie
 
Title: Group General Counsel and Company Secretary