Vera Bradley Names Martin Layding as New CFO, Reports Initial Stock Holdings

Vera Bradley has filed a Form 3 (Initial Statement of Beneficial Ownership) disclosing the appointment of Martin Layding as Chief Financial Officer, effective June 12, 2025.

Rhea-AI Filing Summary

Vera Bradley has filed a Form 3 (Initial Statement of Beneficial Ownership) disclosing the appointment of Martin Layding as Chief Financial Officer, effective June 12, 2025. This regulatory filing represents Layding's first disclosure of securities ownership as an insider.

Key ownership details:

• Beneficially owns 250 shares of common stock indirectly through the Layding Family Trust, which benefits the reporting person and his spouse
• No derivative securities (options, warrants, etc.) reported
• Filing status: Individual filing (not joint)

The Form 3 was signed by Alyson Bohren as attorney-in-fact for Martin Layding on June 26, 2025. This filing fulfills the initial disclosure requirements under Section 16(a) of the Securities Exchange Act of 1934 for new corporate insiders.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Layding Martin

Role Chief Financial Officer

Type	Security	Shares	Price	Value
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 250 shares (Indirect, See Note)

Footnotes (1)

1. F1. These shares are held for the account of the Layding Family Trust for the benefit of the reporting person and his wife.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

Who is the new CFO appointed at Vera Bradley (VRA)?

Martin Layding was appointed as the Chief Financial Officer of Vera Bradley (VRA), as disclosed in the Form 3 filing dated June 28, 2025.

How many shares of VRA stock does Martin Layding own?

According to the Form 3 filing, Martin Layding beneficially owns 250 shares of VRA common stock indirectly through the Layding Family Trust, which is held for the benefit of the reporting person and his wife.

When did Martin Layding become CFO of Vera Bradley (VRA)?

The Form 3 filing indicates that Martin Layding's appointment event date was June 12, 2025, which is likely when he assumed the role of Chief Financial Officer at Vera Bradley.

Does VRA's new CFO Martin Layding own any derivative securities?

According to Table II of the Form 3 filing, Martin Layding does not own any derivative securities such as stock options, puts, calls, warrants, or convertible securities of Vera Bradley (VRA).

What is the ownership structure of Martin Layding's VRA shares?

Martin Layding's 250 shares of VRA common stock are held indirectly (I) through the Layding Family Trust, which benefits both Martin Layding and his wife, as disclosed in the explanatory notes of the Form 3 filing.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 06/26/2025 - 09:23 PM Learn about SEC filing dates

SEC Form 3

FORM 3

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0104
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1. Name and Address of Reporting Person^*

Layding Martin

(Last) (First) (Middle)

12420 STONEBRIDGE ROAD

(Street)

ROANOKE IN 46783

(City) (State) (Zip)

2. Date of Event Requiring Statement (Month/Day/Year)
06/12/2025

3. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ]

4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

5. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4)	2. Amount of Securities Beneficially Owned (Instr. 4)	3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	4. Nature of Indirect Beneficial Ownership (Instr. 5)
Common Stock	250	I	See Note(1)

Table II - Derivative Securities Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4)	2. Date Exercisable and Expiration Date (Month/Day/Year)		3. Title and Amount of Securities Underlying Derivative Security (Instr. 4)		4. Conversion or Exercise Price of Derivative Security	5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5)	6. Nature of Indirect Beneficial Ownership (Instr. 5)
	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. These shares are held for the account of the Layding Family Trust for the benefit of the reporting person and his wife.

	/s/ Alyson Bohren, attorney-in-fact for Martin Layding	06/26/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 5 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.