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[Form 4] Vera Bradley, Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vera Bradley Chief Administrative Officer Mark C. Dely reported the acquisition of 128,755 restricted stock units (RSUs) on June 24, 2025. The RSUs were acquired at a price of $2.33 per unit and are subject to vesting and forfeiture conditions.

Following this transaction, Dely's direct beneficial ownership increased to 363,946 shares. The transaction was reported through Form 4 filed on June 28, 2025, and was executed in compliance with SEC regulations. The filing was signed by Alyson Bohren as attorney-in-fact for Dely.

This equity-based compensation grant suggests continued alignment between executive interests and shareholder value. The RSUs represent a significant addition to the executive's holdings, potentially indicating the company's commitment to retention and long-term performance incentives.

Positive

  • None.

Negative

  • None.
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Dely Mark C

(Last) (First) (Middle)
C/O VERA BRADLEY, INC.
12420 STONEBRIDGE ROAD

(Street)
ROANOKE IN 46783

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CHIEF ADMINISTRATIVE OFFICER
3. Date of Earliest Transaction (Month/Day/Year)
06/24/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/24/2025 A 128,755(1) A $2.33 363,946 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. Represents restricted stock units subject to vesting and forfeiture.
/s/ Alyson Bohren, attorney-in-fact for Mark C. Dely 06/26/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many VRA shares did Mark Dely acquire on June 24, 2025?

Mark Dely, VRA's Chief Administrative Officer, acquired 128,755 restricted stock units at a price of $2.33 per share on June 24, 2025.

What is Mark Dely's total VRA stock ownership after the June 2025 transaction?

Following the reported transaction, Mark Dely directly owns 363,946 shares of Vera Bradley (VRA) common stock.

What position does Mark Dely hold at Vera Bradley (VRA)?

Mark Dely serves as the Chief Administrative Officer at Vera Bradley, Inc. (VRA).

What type of shares did Mark Dely receive in the June 2025 transaction?

Mark Dely received restricted stock units (RSUs) that are subject to vesting and forfeiture conditions, as noted in the filing's footnotes.

Was Mark Dely's VRA stock transaction part of a 10b5-1 trading plan?

The filing does not indicate that this transaction was made pursuant to a 10b5-1 trading plan, as the corresponding checkbox was not marked on the Form 4.
Vera Bradley

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72.36M
19.16M
31.43%
60.45%
6.48%
Footwear & Accessories
Leather & Leather Products
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United States
ROANOKE