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Vera Bradley Insider Signals Confidence with $200K+ Stock Purchase

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Vera Bradley director Robert J. Hall reported multiple acquisitions of common stock through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust in June 2025:

  • June 16: Acquired 37,846 shares at average price of $2.07
  • June 17: Acquired 30,993 shares at average price of $2.39
  • June 18: Acquired 23,674 shares at average price of $2.19

Following these transactions, Hall's beneficial ownership includes 2,369,380 shares through the Baekgaard Trust, 185,389 shares held directly, and additional indirect holdings through various trusts and foundations. Hall disclaims beneficial ownership of certain reported shares. The transactions were executed at price ranges between $1.89-$2.40 across multiple trades.

Positive

  • None.

Negative

  • None.
Insider Hall Robert J
Role Director
Type Security Shares Price Value
Grant/Award Common Stock 23,674 $2.19 $52K
Grant/Award Common Stock 30,993 $2.39 $74K
Grant/Award Common Stock 37,846 $2.07 $78K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 2,369,380 shares (Indirect, By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust); Common Stock — 185,389 shares (Direct)
Footnotes (1)
  1. The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Hall Robert J
(Last) (First) (Middle)
C/O VERA BRADLEY, INC.
12420 STONEBRIDGE ROAD
(Street)
ROANOKE IN 46783
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
Officer (give title below) X Other (specify below)
Member of a 10% owner group
3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Common Stock 06/16/2025 A 37,846 A $2.07(1) 2,314,713(2) I By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock 06/17/2025 A 30,993 A $2.39(1) 2,345,706(2) I By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock 06/18/2025 A 23,674(1) A $2.19(1) 2,369,380(2) I By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock 31,358(2) I By Barbara Bradley Baekgaard Family Foundation
Common Stock 332,754 I By Joan Byrne Hall Revocable Trust
Common Stock 185,389 D
Common Stock 34,065 I By Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
2. The reporting person disclaims beneficial ownership of these shares.
/s/ Robert J. Hall 06/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many VRA shares did Robert J. Hall acquire on June 16-18, 2025?

Robert J. Hall acquired a total of 92,513 shares over three days: 37,846 shares on June 16, 2025 at $2.07, 30,993 shares on June 17, 2025 at $2.39, and 23,674 shares on June 18, 2025 at $2.19. These shares were acquired through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust.

What is Robert J. Hall's total direct ownership of VRA stock?

According to the Form 4 filing, Robert J. Hall directly owns 185,389 shares of Vera Bradley (VRA) stock.

What positions does Robert J. Hall hold at Vera Bradley (VRA)?

According to the Form 4 filing, Robert J. Hall serves as a Director of Vera Bradley and is also listed as a member of a 10% owner group.

What is the price range of VRA shares purchased by Robert J. Hall in June 2025?

The shares were purchased at varying prices across three days: June 16 ($1.89 to $2.19), June 17 ($2.30 to $2.40), and June 18 ($2.14 to $2.21), with weighted average prices of $2.07, $2.39, and $2.19 respectively.

How many VRA shares does Robert J. Hall control indirectly through various trusts and foundations?

Hall indirectly controls 2,712,557 shares through various entities: 2,369,380 shares through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust, 31,358 shares through the Barbara Bradley Baekgaard Family Foundation, 332,754 shares through the Joan Byrne Hall Revocable Trust, and 34,065 shares through the Joan Byrne Hall 2017 Grantor Retained Annuity Trust #1.