Major Vera Bradley Shareholder Shows Confidence with $200K Stock Purchase Spree

Rhea-AI Filing Summary

Vera Bradley insider Anne Marie Ray reported multiple stock acquisitions through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust in June 2025:

• June 16: Acquired 37,846 shares at average price of $2.07
• June 17: Acquired 30,993 shares at average price of $2.39
• June 18: Acquired 23,674 shares at average price of $2.19

Following these transactions, Ray's total indirect holdings include 2,369,380 shares through the Baekgaard Trust, 31,358 shares via the Bradley Baekgaard Family Foundation, 338,187 shares through the Anne-Marie Ray Revocable Trust, and 34,065 shares via the Anne-Marie Ray 2017 Grantor Retained Annuity Trust #1. Ray is identified as a member of a 10% owner group of Vera Bradley.

Insider Trade Summary

6 transactions reported

Mixed 6 txns

Insider Ray Anne Marie

Role Insider

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	23,674	$2.19	$52K
Grant/Award	Common Stock	30,993	$2.39	$74K
Grant/Award	Common Stock	37,846	$2.07	$78K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 2,369,380 shares (Indirect, By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust)

Footnotes (1)

1. The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein.

Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ray Anne Marie

(Last) (First) (Middle)

C/O VERA BRADLEY, INC.

12420 STONEBRIDGE ROAD

(Street)

ROANOKE IN 46783

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Vera Bradley, Inc. [ VRA ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
	Officer (give title below)	X	Other (specify below)
			Member of a 10% owner group

3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	06/16/2025		A		37,846	A	$2.07(1)	2,314,713(2)	I	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock	06/17/2025		A		30,993	A	$2.39(1)	2,345,706(2)	I	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock	06/18/2025		A		23,674(1)	A	$2.19(1)	2,369,380(2)	I	By Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust
Common Stock								31,358(2)	I	By Barbara Bradley Baekgaard Family Foundation
Common Stock								338,187	I	By Anne-Marie Ray Revocable Trust
Common Stock								34,065	I	By Anne-Marie Ray 2017 Grantor Retained Annuity Trust #1

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. The prices reported are weighted average prices. The shares sold on June 16, 2025 were sold in multiple transactions at prices ranging from $1.89 to $2.19, inclusive, the shares sold on June 17, 2025 were sold in multiple transactions at prices ranging from $2.30 to 2.40, inclusive, and the shares sold on June 18, 2025 were sold in multiple transactions at prices ranging from $2.14 to $2.21, inclusive. The reporting person undertakes to provide the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.

2. The reporting person disclaims beneficial ownership of these shares, except to the extent of the reporting person's pecuniary interest therein.

	/s/ Anne-Marie Ray	06/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many VRA shares did Anne Marie Ray acquire in June 2025?

Anne Marie Ray acquired a total of 92,513 shares through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust over three days: 37,846 shares on June 16, 30,993 shares on June 17, and 23,674 shares on June 18, 2025.

What was the price range of VRA stock purchases made by Anne Marie Ray on June 16, 2025?

On June 16, 2025, the shares were purchased at prices ranging from $1.89 to $2.19 per share, with a weighted average price of $2.07.

How many VRA shares does Anne Marie Ray own through the Anne-Marie Ray Revocable Trust?

According to the Form 4 filing, Anne Marie Ray owns 338,187 shares of VRA through the Anne-Marie Ray Revocable Trust.

What is the total indirect ownership of VRA shares by Anne Marie Ray across all trusts and foundations?

Anne Marie Ray's total indirect ownership includes 2,369,380 shares through the Barbara B. Baekgaard 2009 Grantor Retained Annuity Trust, 31,358 shares through the Barbara Bradley Baekgaard Family Foundation, 338,187 shares through the Anne-Marie Ray Revocable Trust, and 34,065 shares through the Anne-Marie Ray 2017 Grantor Retained Annuity Trust #1, totaling 2,772,990 shares.

What was the highest per-share price paid for VRA stock in the reported transactions?

The highest per-share price was $2.40, which occurred during transactions on June 17, 2025, when the weighted average price was $2.39.