Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Wayfair’s asset-light marketplace depends on rapid logistics, dynamic pricing, and thousands of drop-ship suppliers—factors that make its disclosures unusually rich in operational data. If you’ve searched “Wayfair SEC filings explained simply,” this page is your starting line.
You’ll find every document the company submits to EDGAR, from a Wayfair annual report 10-K simplified by our AI to each Wayfair quarterly earnings report 10-Q filing. Stock Titan’s AI-powered summaries pull out freight expense trends, advertising spend, and active customer counts in seconds, so understanding Wayfair SEC documents with AI is finally practical. Need immediate context on a sudden warehouse lease or credit-facility change? Our service delivers Wayfair 8-K material events explained the moment they post.
Many investors track management’s actions as closely as financials. That’s why we surface Wayfair insider trading Form 4 transactions and send alerts on Wayfair Form 4 insider transactions real-time. Compare patterns, spot timing, and drill into Wayfair executive stock transactions Form 4 without sifting through raw tables. Preparing for proxy season? Access the latest Wayfair proxy statement executive compensation details alongside AI commentary that clarifies incentive structures.
Whether you’re modeling shipping margins, gauging marketing efficiency, or seeking Wayfair earnings report filing analysis before the call begins, our platform keeps every filing organized, searchable, and explained. Real-time updates, comprehensive coverage, and expert-level insights—so you can focus on decisions, not document hunting.
Wayfair Inc. (W) Form 144 notifies a proposed sale of 199,473 Class A shares through Fidelity Brokerage (aggregate market value $15,637,743.32), with an approximate sale date of 08/13/2025. The filing shows these shares were acquired as founders shares on 01/01/2002. It also discloses that Steven K. Conine and the Conine Family Foundation sold 426,729 Class A shares in the past three months for total gross proceeds of $22,483,079.27. The filer certifies no undisclosed material information.
Wayfair insider sale notice: A Form 144 shows a proposed sale of 199,422 Class A shares of Wayfair (W) through Fidelity, with an aggregate market value of $15,633,884.49. The filing lists an approximate sale date of 08/13/2025 on the NYSE and identifies the shares as founders' shares acquired on 01/01/2002.
The filing also discloses extensive recent dispositions by the same account and a related charitable foundation: 427,051 Class A shares were sold across multiple trades in the past three months, generating $22,498,988.50 in gross proceeds. The largest single trade reported was 179,707 shares on 07/01/2025 for $9,449,742.63. The document is a notice of proposed sale under Rule 144 and provides transaction-level transparency about insider and affiliated-party selling activity.
Wayfair Inc. (W) filed a Form 144 reporting a proposed sale of 1,000 Class A shares through Fidelity Brokerage on 08/12/2025 with an aggregate market value of $75,000. The filing lists total Class A shares outstanding of 105,002,641. The shares to be sold were acquired as Founders Shares on 01/01/2002 and shown as compensation. The filing also discloses prior sales by Niraj S. Shah and the Shah Charitable Foundation during the past three months: a combined 439,578 shares sold for aggregate proceeds of $22,957,404.30 across multiple dates from 05/12/2025 to 08/11/2025. The filer certifies no undisclosed material adverse information.
Wayfair Inc.'s Form 144 notifies a proposed sale of 1,000 Class A shares through Fidelity Brokerage Services with an aggregate market value of $75,000, to be executed approximately on 08/12/2025 on the NYSE. The filing records these shares were acquired as Founders Shares on 01/01/2002 and paid as compensation.
The notice also lists multiple sales in the prior three months by Steven K. Conine and the Conine Family Foundation, totaling 439,527 Class A shares for $22,952,217.07. Outstanding Class A shares are shown as 105,002,641, so the recent sales equal about 0.42% of outstanding shares; the proposed 1,000-share sale is small by comparison.
This Form 144 for Wayfair (W) notifies a proposed sale of 4,000 Class A shares through Fidelity Brokerage on the NYSE with an aggregate market value of $288,440.00. The filing shows 105,002,641 shares outstanding, and states the 4,000 shares were acquired as Founders Shares on 01/01/2002 from the issuer as compensation.
The filing also lists multiple recent dispositions by Steven K. Conine and the Conine Family Foundation between 05/12/2025 and 08/07/2025, including sizeable sales such as 180,943 shares on 07/01/2025 for $9,514,411.03 and 73,095 shares on 05/27/2025 for $2,952,812.66. The filer certifies they do not possess undisclosed material adverse information.
Wayfair Inc. (W) submitted a Form 144 proposing the sale of 4,000 Class A shares through Fidelity Brokerage Services, with an aggregate market value of $288,440 and an approximate sale date of 08/11/2025. The filing shows 105,002,641 Class A shares outstanding and notes the 4,000 shares were acquired as Founders Shares on 01/01/2002 with payment characterized as compensation. The filing also lists detailed recent dispositions: affiliated sellers (Niraj S. Shah and Shah Charitable Foundation) reported selling 435,578 Class A shares from May–August 2025, generating $22,668,964.30 in gross proceeds. The form includes the standard signature representation about absence of undisclosed material information.
Niraj Shah, Wayfair's CEO, director and 10% owner, executed sales of Class A common stock under a pre-established Rule 10b5-1 trading plan. The filing reports a sale of 7,836 shares on 08/06/2025 at a weighted average price of $77.03 (prices ranged $77.00–$77.17) and 17,742 shares on 08/07/2025 at a weighted average price of $77.29 (prices ranged $77.00–$77.87).
After these transactions the filing shows 143,559 shares owned directly and 22,857 shares owned indirectly through SK Ventures LLC. The 10b5-1 plan was adopted on August 15, 2024, and the filer offers to provide a breakdown of shares sold at each price on request.
Steven Conine, a Wayfair Inc. director, co-founder and reported 10% owner, reported two planned sales of Class A common stock on Form 4. He sold 7,775 shares on 08/06/2025 at a weighted-average price of $77.02 (range $77.00–$77.17) and 17,752 shares on 08/07/2025 at a weighted-average price of $77.29 (range $77.00–$77.87). The filings state these sales were effected pursuant to a Rule 10b5-1 trading plan adopted August 15, 2024. Following the reported transactions, Conine's direct beneficial ownership is shown as 143,546 shares; he also has 22,857 shares held indirectly by SK Ventures LLC. The Form 4 was signed by an attorney-in-fact on 08/08/2025.
Wayfair Inc. (NYSE: W) CEO Niraj S. Shah filed Form 144 to sell 17,742 Class A shares worth about $1.37 million via Fidelity Brokerage, targeting on or after 08 Aug 2025. The block equals roughly 0.02 % of the 105.0 million shares outstanding and stems from founder shares acquired in 2002.
The filing lists prior insider activity: Shah and the Shah Charitable Foundation disposed of an estimated 417,836 shares over the past three months, generating gross proceeds above $22 million, highlighted by a 179,707-share sale on 01 Jul 2025. No insider purchases were reported.
While the upcoming 17.7 k-share sale is immaterial to float, the continued volume from the CEO can signal waning insider confidence and may contribute to supply overhang. The notice affirms the insider possesses no undisclosed adverse information; it does not affect current guidance or operations but remains a sentiment datapoint for investors tracking insider behavior.
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