Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to Wayfair Inc. (NYSE: W) SEC filings, offering insight into how the company in the electronic shopping and mail-order houses industry reports its financial condition, capital structure, and governance. Wayfair’s filings cover its activities as the destination for all things home, with disclosures that complement its public news releases.
Investors can review current reports on Form 8-K detailing material events such as the issuance of 6.75% senior secured notes due 2032 by its subsidiary Wayfair LLC, repurchases of portions of its 3.25% convertible senior notes due 2027 and 3.50% convertible senior notes due 2028, and related liability management strategies aimed at reducing upcoming maturities and managing potential dilution. Other 8-K filings furnish quarterly earnings press releases, giving additional context on net revenue, profitability metrics, liquidity, and key operating indicators like active customers and orders delivered.
Filings also address governance and compensation matters, including detailed descriptions of a performance stock unit award granted to the CEO under the 2023 Incentive Award Plan, with service-based and stock price-based vesting conditions over a ten-year period. Additional 8-Ks discuss board changes, such as the election of independent directors and the terms of their equity compensation and indemnification agreements.
Through Stock Titan, these SEC documents are paired with AI-powered summaries that help explain complex sections, highlight key terms in debt indentures, and surface notable changes in capital structure or executive incentives. Users can quickly locate quarterly and annual reports when available, as well as 8-Ks related to financing transactions, earnings, and governance. Real-time updates from EDGAR ensure that new filings for W are added promptly, while AI-generated highlights make it easier to interpret how each filing may relate to Wayfair’s broader business and financial profile.
Wayfair Inc. Chief Technology Officer Fiona Tan, through a revocable trust, reported a planned sale of Class A common stock. On January 13, 2026, the revocable trust sold 9,000 shares at $119 per share. After this transaction, the trust beneficially owned 200,328 Wayfair Class A shares, reported as indirectly owned by Tan.
The filing notes that these sales were carried out under a Rule 10b5-1 trading plan established by the reporting person as trustee for the revocable trust on August 5, 2025, indicating the transactions were pre-arranged under that plan rather than made on an ad hoc basis.
A person associated with the issuer has filed a notice of intent to sell 9,000 Class A shares through Fidelity Brokerage Services on the NYSE, with an approximate sale date of 01/13/2026. The filing states an aggregate market value for this planned sale of $1,071,000.00, compared with 106,879,786 Class A shares outstanding for the issuer. These shares were acquired on 07/01/2023 through restricted stock vesting from the issuer as compensation.
The filing also lists recent sales over the past three months by Fiona Tan Liv Trust, which sold 6,347 Class A shares on 11/05/2025 for gross proceeds of $638,127.38 and 5,441 Class A shares on 11/10/2025 for $601,715.00. The signer represents that they do not know of any undisclosed material adverse information about the issuer’s current or prospective operations.
Company with ticker W filed a notice that insider Niraj S. Shah plans to sell 6,000 shares of Class A stock through Fidelity Brokerage Services on or about 01/12/2026 on the NYSE, with an indicated aggregate market value of $686,280.00. These shares are described as founder shares acquired from the issuer on 01/01/2002 as compensation.
The filing also lists prior sales of the same issuer’s Class A shares during the past three months by Niraj S. Shah and the Shah Charitable Foundation. Individual transactions include sales such as 150,000 shares on 11/24/2025 for $15,886,889.60, and several other transactions ranging from 5,000 to 120,000 shares. The notice states that the person on whose behalf the shares are being sold represents that they do not know of undisclosed material adverse information about the issuer’s current or prospective operations.
A holder of Class A shares of issuer with ticker W has filed a notice under Rule 144 to sell 6,000 Class A shares through Fidelity Brokerage Services LLC on or about 01/12/2026 on the NYSE, with an indicated aggregate market value of
The shares to be sold are described as founders shares acquired from the issuer on 01/01/2002 as compensation. Over the prior three months, the same named seller and the Conine Family Foundation completed multiple Class A share sales, including 150,000 shares on
Wayfair Inc. reported insider equity activity by its Chief Technology Officer. On January 1, 2026, previously granted restricted stock units (RSUs) converted into a total of 23,276 shares of Class A common stock through two transactions of 1,635 and 21,641 shares at an exercise price of $0 per share. To cover taxes upon vesting, 11,906 shares were withheld and disposed of at $106.56 per share, leaving 11,370 shares held directly. The CTO also has an indirect holding of 209,328 shares through a revocable trust. Some RSUs from an April 18, 2022 grant remain scheduled to vest between April 1, 2026 and later quarterly dates, while a December 21, 2025 RSU grant fully satisfied its service condition on January 1, 2026.
Wayfair Inc.'s President, Commercial & Operations reported multiple equity transactions in early 2026. On January 1, 2026, restricted stock units (RSUs) converted into 326, 181, and 18,702 shares of Class A Common Stock at an exercise price of $0. To cover taxes on the RSU vesting, 8,961 shares were withheld by the company at a price of $106.56.
On January 5, 2026, the executive sold 4,997 shares of Class A Common Stock at $105.84 in a transaction marked as a sale. This sale was executed under a Rule 10b5-1 trading plan adopted on August 12, 2025. Following these transactions, the reporting person directly beneficially owned 106,107 shares of Wayfair Class A Common Stock, along with remaining unvested RSUs scheduled to vest through October 1, 2026.
Wayfair Inc. (W) reported insider equity activity by its CFO and Chief Administrative Officer, Kate Gulliver. On January 1, 2026, several restricted stock unit (RSU) awards vested, resulting in the acquisition of 391, 217, 584, and 18,001 shares of Class A common stock at an exercise price of $0 per share. To cover tax withholding on these vestings, 8,955 shares were withheld by the company at a price of $106.56 per share.
On January 2, 2026, Gulliver sold 36,497 shares of Class A common stock at a price of $106.50 per share in an open-market transaction. The filing states that these sales were carried out under a Rule 10b5-1 trading plan adopted on August 6, 2025. After these transactions, Gulliver beneficially owned 149,238 shares directly, and still holds several unvested RSU tranches scheduled to vest through 2026, subject to continued service.
Wayfair insider Jonathan Blotner filed a notice of proposed sale of Class A common stock under Rule 144. The filing covers 4,997 Class A shares to be sold through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of 528,882.48, against 106,879,786 Class A shares outstanding. These shares were acquired on 01/01/2026 through restricted stock vesting from the issuer as compensation, with payment also dated 01/01/2026. The filing also notes a prior sale during the past three months, where Blotner sold 4,061 Class A shares on 11/10/2025 for gross proceeds of 439,188.94.
An affiliate of NYSE: W filed a notice to sell 36,497 Class A shares with an aggregate market value of $3,886,930.50. The planned sale is to be executed through Fidelity Brokerage Services LLC on the NYSE.
The securities come from restricted stock that vested on several dates in 2023 and 2024 and were received as compensation from the issuer. Class A shares outstanding were 106,879,786 as of the time stated in the notice, providing context for the size of the planned sale. The filer also reports a prior sale on 11/04/2025 of 9,612 Class A shares for gross proceeds of $982,346.40.
Wayfair Inc. director, officer, and co-founder Steven Conine reported multiple open-market sales of Class A common stock under a pre-arranged Rule 10b5-1 trading plan. The plan was adopted on May 29, 2025, and the reported trades occurred on December 23 and December 26, 2025.
On these dates, Conine sold blocks of Wayfair Class A shares at weighted average prices ranging from about $97.60–$102.88 per share, with each price reflecting multiple transactions within the stated ranges. Following the reported sales, he beneficially owns 439,073 shares directly and an additional 22,857 shares indirectly through SK Ventures LLC, where he is a member and may be deemed a beneficial owner.
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