Wayfair holder Conine plans 5,000-share, $490K sale

Wayfair Inc. insider Steven K. Conine has filed a Rule 144 notice for the planned sale of 5,000 Class A shares, alongside prior foundation account sales.

Available on EDGAR 09/10/2026 - 11:49 AM EDT Accepted by SEC EDGAR 09/10/2026 - 11:49 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Wayfair Inc. (W) is the issuer for a notice under Rule 144 covering proposed sales of its Class A common stock for the account of Steven K. Conine. The notice lists a proposed sale of 5,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE.

The filing also reports several Class A share sales in the prior three months from the Conine Family Foundation account, for which Steven K. Conine is an account stakeholder, including individual transactions ranging from 1,000 to 69,000 shares.

Key Figures

Proposed shares to be sold: 5,000 shares Market value of proposed sale: $490,400.00 Approximate aggregate market value of securities owned by filer: $115,990,166 +3 more

6 metrics

Proposed shares to be sold 5,000 shares Planned Class A sale for the account of Steven K. Conine under Rule 144

Market value of proposed sale $490,400.00 Value associated with the 5,000 Class A shares to be sold

Approximate aggregate market value of securities owned by filer $115,990,166 Aggregate market value figure reported in the securities information section

Sale on June 10, 2026 4,000 shares; $278,080.00 proceeds Conine Family Foundation Class A sale reported in past 3 months

Sale on August 4, 2026 6,000 shares; $669,780.00 proceeds Conine Family Foundation Class A sale reported in past 3 months

Sale on August 12, 2026 69,000 shares; $7,131,747.75 proceeds Class A sale reported for Steven K. Conine in past 3 months

Key Terms

Rule 144, Founders Shares, Compensation, Account Stakeholder

4 terms

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Founders Shares financial

"Class A | 01/01/2002 | Founders Shares | Issuer"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

Compensation financial

"5000 | 01/01/2002 | Compensation"

Account Stakeholder financial

"account of which Steven K. Conine is an Account Stakeholder."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Form 144 filing for Wayfair Inc. (W) disclose?

It discloses a planned sale of 5,000 Class A shares of Wayfair Inc. common stock for the account of Steven K. Conine, to be executed through Fidelity Brokerage Services LLC on the NYSE, under the resale provisions of Rule 144.

Who is selling Wayfair (W) shares in this Form 144 notice?

The notice is filed for the account of Steven K. Conine. It also states that today’s sale and sales from the past three months occurred in the Conine Family Foundation account, of which he is an account stakeholder.

How many Wayfair (W) shares are covered by the new planned sale?

The filing lists a proposed sale of 5,000 Class A shares of Wayfair Inc. common stock. These are described as Founders Shares, originally acquired from the issuer as compensation.

What prior sales of Wayfair (W) shares are reported in the last three months?

The filing reports several Class A sales, including 4,000 shares on June 10, 2026, 6,000 shares on August 4, 2026, 6,000 shares on August 10, 2026, and 69,000 shares on August 12, 2026, all tied to the Conine Family Foundation account.

What proceeds are associated with recent Wayfair (W) share sales in the Form 144?

Examples disclosed include proceeds of $278,080.00 from 4,000 shares on June 10, 2026, $669,780.00 from 6,000 shares on August 4, 2026, $636,000.00 from 6,000 shares on August 10, 2026, and $7,131,747.75 from 69,000 shares on August 12, 2026.

Through which broker will the new Wayfair (W) shares be sold?

The proposed 5,000-share sale is to be executed through Fidelity Brokerage Services LLC, located in Smithfield, Rhode Island, according to the broker information disclosed in the notice.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	5000	490400.00	115990166	09/10/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			5000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/10/2026	4000	278080.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	06/11/2026	1000	75000.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	07/10/2026	5000	455950.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/04/2026	6000	669780.00
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	08/10/2026	6000	636000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	08/12/2026	69000	7131747.75

144: Remarks and Signature

Remarks	Todays sale and sales from the past 3 months occurred in the Conine Family Foundation account of which Steven K. Conine is an Account Stakeholder.
Date of Notice	09/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/11/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K. Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)