Wayfair officer Fiona Tan proposes $1M share sale

The trust’s earlier reported sales were 7,000 shares on October 1 and 8,000 shares on October 20, 2026.

Available on EDGAR 11/04/2026 - 01:37 PM EST Accepted by SEC EDGAR 11/04/2026 - 01:36 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

Wayfair Inc. officer Fiona Tan’s Rule 144 notice lists 8,000 Class A shares for sale at an aggregate market value of $1,000,000, with an approximate sale date of November 4, 2026. Fidelity Brokerage Services LLC is named as broker. The notice says the sale and two prior sales took place in Fiona Tan Liv Trust, where Tan is a trustee and account stakeholder.

Key Figures

Shares listed for sale: 8,000 shares Aggregate market value: $1,000,000 Shares outstanding: 115,990,166 shares +4 more

7 metrics

Shares listed for sale 8,000 shares Class A; approximate sale date November 4, 2026

Aggregate market value $1,000,000 Shares listed for sale

Shares outstanding 115,990,166 shares Number listed in the notice

Prior sale 7,000 shares Fiona Tan Liv Trust; October 1, 2026

Prior sale aggregate market value $715,260 Fiona Tan Liv Trust; October 1, 2026

Prior sale 8,000 shares Fiona Tan Liv Trust; October 20, 2026

Prior sale aggregate market value $920,000 Fiona Tan Liv Trust; October 20, 2026

Key Terms

Rule 144, Restricted Stock Vesting, attorney-in-fact

3 terms

Rule 144 regulatory

"the definition of “person” in paragraph (a) of Rule 144"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Restricted Stock Vesting financial

"Restricted Stock Vesting"

Restricted stock vesting is the timetable and conditions under which shares granted to employees or insiders become fully owned and can be sold, typically requiring continued work or meeting performance goals. It matters to investors because large blocks of shares can become tradable at once, which can change share supply and price, and because vesting aligns insiders’ incentives with the company’s long‑term performance—think of it like a timed unlock that both rewards and locks in key people.

attorney-in-fact regulatory

"as attorney-in-fact for Fiona Tan"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many Wayfair (W) shares is Fiona Tan proposing to sell?

The notice lists 8,000 Class A shares for sale, with an aggregate market value of $1,000,000 and an approximate sale date of November 4, 2026. Fidelity Brokerage Services LLC is identified as the broker.

What recent Wayfair (W) share sales by Fiona Tan’s trust are listed?

The notice lists two sales by Fiona Tan Liv Trust: 7,000 Class A shares on October 1, 2026, for $715,260, and 8,000 Class A shares on October 20, 2026, for $920,000. It says Fiona Tan is a trustee and account stakeholder in the trust.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001867558
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Tan Fiona
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	8000	1000000.00	115990166	11/04/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	02/01/2023	Restricted Stock Vesting	Issuer			3338	02/01/2023	Compensation
Class A	07/01/2023	Restricted Stock Vesting	Issuer			3349	07/01/2023	Compensation
Class A	10/01/2023	Restricted Stock Vesting	Issuer			821	10/01/2023	Compensation
Class A	04/02/2024	Restricted Stock Vesting	Issuer			492	04/02/2024	compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Fiona Tan Liv Trust 4 Copley Place Boston MA 02116	Class A	10/01/2026	7000	715260.00
Fiona Tan Liv Trust 4 Copley Place Boston MA 02116	Class A	10/20/2026	8000	920000.00

144: Remarks and Signature

Remarks	Today's sale and sales from the past 3 months took place in the Fiona Tan Liv Trust of which Fiona Tan is a trustee and account stakeholder.
Date of Notice	11/04/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	06/01/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Jennifer Ruchti, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Fiona Tan
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)