Wayfair insider plans 5,000-share sale, $490K lot

Wayfair co-founder Niraj S. Shah filed a Form 144 for a potential 5,000-share sale, tied to prior charitable foundation sales.

Available on EDGAR 09/10/2026 - 10:51 AM EDT Accepted by SEC EDGAR 09/10/2026 - 10:51 AM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Wayfair Inc. (W) insider Niraj S. Shah has filed a Form 144 indicating a potential sale of 5,000 Class A shares of Wayfair through Fidelity Brokerage Services LLC. The shares are described as Founders Shares acquired as compensation on January 1, 2002. The notice states that today’s sale and several recent Class A share sales were executed in the account of the Shah Charitable Foundation, of which Shah is an account stakeholder.

Key Figures

Proposed shares to be sold: 5,000 Class A shares Aggregate market value (Form 144 lot): $490,400.00 Shares sold on August 12, 2026: 69,000 Class A shares +3 more

6 metrics

Proposed shares to be sold 5,000 Class A shares Shares covered by the Form 144 notice for potential sale

Aggregate market value (Form 144 lot) $490,400.00 Reported value for the 5,000 Class A shares in the notice

Shares sold on August 12, 2026 69,000 Class A shares Sale reported for Niraj S. Shah on August 12, 2026

Proceeds on August 12, 2026 sale $7,132,043.39 Aggregate proceeds from 69,000 Class A shares sold on August 12, 2026

Shah Charitable Foundation sale June 10, 2026 4,000 Class A shares for $278,080.00 Sale executed June 10, 2026 in Shah Charitable Foundation account

Shah Charitable Foundation sale August 10, 2026 6,000 Class A shares for $636,000.00 Sale executed August 10, 2026 in Shah Charitable Foundation account

Key Terms

Form 144, Rule 144, Founders Shares, attorney-in-fact, +1 more

5 terms

Form 144 regulatory

"Niraj S. Shah has filed a Form 144 indicating a potential sale"

Form 144 is a document that investors must file with the government when they plan to sell a large number of shares of a company's stock. It helps ensure transparency so everyone knows how many shares are being sold and when, which can impact the stock's price.

Rule 144 regulatory

"See the definition of "person" in paragraph (a) of Rule 144."

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Founders Shares financial

"Class A | 01/01/2002 | Founders Shares | Issuer"

Founders shares are a special block of a company’s stock originally given to the people who started the business; they often carry extra voting power or favorable terms compared with regular shares. For investors, these shares matter because they concentrate control and influence how future funding, ownership dilution, and decision-making will play out—think of founders shares as the steering wheel that can steer a company’s direction even as more passengers (investors) climb aboard.

attorney-in-fact regulatory

"as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for"

An attorney-in-fact is the person or entity given legal authority through a power of attorney to act on behalf of another for specific tasks, such as signing documents, voting shares, or handling transactions. For investors, this matters because it lets a trusted representative make timely decisions or complete paperwork when the owner cannot, much like handing keys to someone to run errands on your behalf—so checks on scope and limits of that authority are important.

account stakeholder financial

"of which Niraj S. Shah is an Account Stakeholder."

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Wayfair (W) insider Niraj Shah disclose in this Form 144?

Niraj S. Shah filed a Form 144 indicating an intent to sell 5,000 Class A shares of Wayfair Inc. The shares are founders shares acquired as compensation on January 1, 2002, with Fidelity Brokerage Services LLC listed as the broker.

How many Wayfair (W) shares are proposed to be sold under this Form 144?

The notice covers a proposed sale of 5,000 Class A shares of Wayfair Inc. The broker listed is Fidelity Brokerage Services LLC, and the filing date of the notice is September 10, 2026.

What is the approximate aggregate value of the Wayfair (W) shares in this Form 144?

The aggregate market value associated with the 5,000 Class A shares covered by this Form 144 is listed as $490,400.00. This amount reflects the value reported in the notice at the time of filing.

What prior sales of Wayfair (W) shares are reported for the Shah Charitable Foundation?

The filing lists Shah Charitable Foundation sales of Wayfair Class A shares: 4,000 shares for $278,080.00 on June 10, 2026, 1,000 shares for $75,000.00 on June 11, 2026, plus additional sales on July 10, August 4, and August 10, 2026.

Are there additional recent Wayfair (W) sales associated with Niraj Shah personally?

Yes. The notice shows a sale by Niraj S. Shah of 69,000 Class A shares for $7,132,043.39 on August 12, 2026. A remark explains that today’s sale and several earlier sales occurred in the Shah Charitable Foundation account.

What relationship does the Shah Charitable Foundation have to the Wayfair (W) share sales?

The remarks state that today’s sale and specified prior sales of Wayfair Class A shares occurred in the account of the Shah Charitable Foundation, and that Niraj S. Shah is an account stakeholder in that foundation.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620093
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Shah Niraj
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	5000	490400.00	115990166	09/10/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			5000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Shah Charitable Foundation 4 Copley Place Boston MA 02116	Class A	06/10/2026	4000	278080.00
Shah Charitable Foundation 4 Copley Place Boston MA 02116	Class A	06/11/2026	1000	75000.00
Shah Charitable Foundation 4 Copley Place Boston MA 02116	Class A	07/10/2026	5000	455950.00
Shah Charitable Foundation 4 Copley Place Boston MA 02116	Class A	08/04/2026	6000	669780.00
Shah Charitable Foundation 4 Copley Place Boston MA 02116	Class A	08/10/2026	6000	636000.00
Niraj S. Shah 4 Copley Place Boston MA 02116	Class A	08/12/2026	69000	7132043.39

144: Remarks and Signature

Remarks	Today's sale along with the sales on, 06/10/2026, 06/11/2026, 07/10/2026, 08/04/2026, and 08/10/2026, occurred in the account of the Shah Charitable Foundation of which Niraj S. Shah is an Account Stakeholder.
Date of Notice	09/10/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/07/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Daniel Tucci, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Niraj S. Shah
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)