Company W insider plans sale of 5,000 Class A shares

A Form 144 notice for ticker W reports a planned sale of 5,000 Class A shares through Fidelity Brokerage Services LLC.

Rhea-AI Filing Summary

A Form 144 notice for ticker W reports a planned sale of 5,000 Class A shares through Fidelity Brokerage Services LLC. The shares to be sold have an aggregate market value of $470,500, compared with 106,879,786 Class A shares outstanding, and are listed on the NYSE. The seller acquired these 5,000 shares as founders shares in 2002, received as compensation.

The filing also lists significant prior sales in the last three months by Steven K. Conine and the Conine Family Foundation, including individual transactions such as 150,000 Class A shares sold on 11/24/2025 for gross proceeds of about $15.9 million. The signatory represents that they are not aware of undisclosed material adverse information about the issuer’s operations.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does this Form 144 filing for ticker W disclose?

The filing discloses an intended sale of 5,000 Class A shares of issuer W through Fidelity Brokerage Services LLC, with an aggregate market value of $470,500, under Rule 144.

How many Class A shares of W are outstanding compared to the planned sale?

The notice states that there are 106,879,786 Class A shares outstanding. The planned sale covers 5,000 shares, a small portion of that outstanding amount.

Who acquired the 5,000 Class A shares and how were they obtained?

The 5,000 Class A shares to be sold were acquired on 01/01/2002 as founders shares from the issuer and were received as compensation.

What recent sales of W stock are disclosed for Steven K. Conine and related parties?

During the past three months, the filing lists multiple Class A share sales, including Steven K. Conine selling 150,000 shares on 11/24/2025 for about $15.89 million, plus other sizable trades by him and the Conine Family Foundation.

On which exchange are the Class A shares of W traded and who is the broker?

The Class A shares referenced in the filing are traded on the NYSE, and the planned sale is to be executed through Fidelity Brokerage Services LLC at its Smithfield, RI office.

What representation does the seller make about non-public information in this Form 144?

The person for whose account the securities are to be sold represents by signing that they do not know any material adverse information about the issuer’s current or prospective operations that has not been publicly disclosed.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 12/10/2025 - 01:24 PM EST Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001620052
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Wayfair Inc.
SEC File Number	001-36666
Address of Issuer	4 COPLEY PLACE BOSTON MASSACHUSETTS 02116
Phone	617 532 6100
Name of Person for Whose Account the Securities are To Be Sold	Conine Steven
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Class A	Fidelity Brokerage Services LLC 900 Salem Street Smithfield RI 02917	5000	470500.00	106879786	11/10/2025	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Class A	01/01/2002	Founders Shares	Issuer			5000	01/01/2002	Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	09/10/2025	5000	430750.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	09/22/2025	85000	7377476.42
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	10/10/2025	5000	392100.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/20/2025	85000	7042071.43
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/23/2025	120000	9860419.03
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	10/28/2025	11000	1100000.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	10/28/2025	30000	3152697.67
Conine Family Foundation 4 Copley Place Boston MA 02116	Class A	11/10/2025	6000	647640.00
Steven K. Conine 4 Copley Place Boston MA 02116	Class A	11/24/2025	150000	15888270.86

144: Remarks and Signature

Remarks	Today's sale and the sales on 09/10/2025, 10/10/2025, 10/28/2025 and 11/10/2025 occured in the Conine Family Foundation account, of which Steven K. Conine is an Account Stakeholder.
Date of Notice	12/10/2025
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	08/11/2025
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Eric Janiak, as a duly authorized representative of Fidelity Brokerage Services LLC, as attorney-in-fact for Steven K Conine
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)