Perigold Partners with NBC's George to the Rescue and Designer Corey Damen Jenkins to Transform Boys & Girls Club
Perigold (NYSE:W) partnered with NBC's George to the Rescue and designer Corey Damen Jenkins to redesign the Kips Bay Boys & Girls Club space in New York City.
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Rhea-AI Summary
Perigold (NYSE:W) partnered with NBC's George to the Rescue and designer Corey Damen Jenkins to redesign the Kips Bay Boys & Girls Club space in New York City. Perigold is the exclusive furniture and décor provider and will launch a Shop the Look capsule after the episode airs Saturday, May 2, 2026. The broadcast accompanies a $1 million charitable donation from Why Not You Foundation and will be supported by digital, social, and retail activations.
Details
News Market Reaction – W
On May 1, the day this news came out, W closed 2.46% above the previous close.
Data tracked by StockTitan Argus for the May 1 session.
Key Figures
- Charitable donation
- $1 million
- Why Not You Foundation support for Kips Bay Boys & Girls Club
Previous Partnership Reports
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Affirm and Wayfair extended BNPL payment options to UK and Canada shoppers.
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Perigold launched a major curated luxury-home collaboration with Olivia Palermo.
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Affirm deepened its long-standing integration across Wayfair family brands’ checkout.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
AI-generated analysis. How Rhea-AI works. Not financial advice.
As the exclusive furniture and décor provider, Perigold will bring elevated, design-forward furnishings to the philanthropic redesign, blending beauty and function to create an inspiring environment for local youth.
"This transformation is about grounding kids in community while giving them the space to grow," said Corey Damen Jenkins. "We designed this room to be joyful, vibrant and full of possibility. Perigold was a key partner in making that happen, with a generous attitude and a wide range of beautiful, durable pieces that brought the vision to life."
The project will culminate in a special on-air moment, airing Saturday, May 2, alongside a
"This was George to the Rescue's third Boys & Girls Club project. We're honored to spotlight and support the organization's life-changing mission," said George Oliphant, host of
Expertly curated by Corey Damen Jenkins, Perigold will contribute a selection of furniture, lighting and décor, sourced from its network of premium suppliers, bringing his signature vision to life.
"Design is at its best when it tells a story and serves a purpose," said Nancy Soriano, head of editorial and partnerships at Perigold. "Through this collaboration, we're honored to help create an environment that nurtures imagination, connection, and a true sense of belonging."
The collaboration will be integrated throughout the episode, with Perigold featured in-show and in dedicated behind-the-scenes content. The brand will also launch a "Shop the Look" capsule inspired by the space, extending the design story to customers nationwide.
Content will roll out across Perigold's channels following the broadcast, including digital, social, and retail activations.
About Perigold
Perigold is the destination for luxury home. Established in 2017, Perigold offers an unmatched selection of the world's best design brands, with unique pieces for every style and space. The brand offers the highest quality pieces for home, backed by a quality guarantee and expert concierge support. They also offer free white-glove delivery and 30-day returns on most items. Headquartered in
Media Contact:
Perigold PR
PR@wayfair.com
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SOURCE Perigold
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