Wayfair (W) insider Conine shifts holdings via 740k share conversion
Rhea-AI Filing Summary
Wayfair Inc. (W) co-founder, director and officer Steven Conine reported several equity transactions dated 11/24/2025. He converted, at his election, 740,000 shares of Class B common stock into an equal number of Class A shares, with the Class B shares having no expiration and being convertible one-for-one into Class A at any time.
On the same date, he sold an aggregate of 150,000 Class A shares in multiple trades at weighted average prices ranging from about $104.50 to $107.82, all executed under a Rule 10b5-1 trading plan adopted on May 29, 2025. He also transferred 110,000 shares to a donor-advised fund and 30,000 shares to the Conine Family Foundation.
Following these transactions, Conine reported 589,073 Class A shares held directly and 22,857 Class A shares held indirectly through SK Ventures LLC, plus 9,133,304 Class B shares beneficially owned as derivative securities.
Positive
- None.
Negative
- None.
Insights
Co-founder converts Class B to Class A, sells a portion under 10b5-1, makes charitable transfers, and retains a large stake.
The reporting person, a co-founder and officer of Wayfair Inc., converted 740,000 shares of Class B into Class A Common Stock on
On the same date, he sold several blocks of Class A shares totaling 149,? (42,122 + 76,770 + 28,883 + 2,225) under a pre-established Rule 10b5-1 trading plan adopted on
He also transferred 110,000 shares to a donor advised fund and 30,000 shares to the Conine Family Foundation, both at a stated price of
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 740,000 | $0.00 | -- |
| Conversion | Class A Common Stock | 740,000 | $0.00 | -- |
| Sale | Class A Common Stock | 42,122 | $105.24 | $4.43M |
| Sale | Class A Common Stock | 76,770 | $105.87 | $8.13M |
| Sale | Class A Common Stock | 28,883 | $106.92 | $3.09M |
| Sale | Class A Common Stock | 2,225 | $107.66 | $240K |
| Gift | Class A Common Stock | 110,000 | $0.00 | -- |
| Gift | Class A Common Stock | 30,000 | $0.00 | -- |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- On November 24, 2025, the reporting person converted, at his election, 740,000 shares of his Class B Common Stock into Class A Common Stock. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of Class A Common Stock and has no expiration date. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $104.50 to $105.49, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $105.50 to $106.49, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $106.50 to $107.49, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $107.50 to $107.82, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. These shares were transferred to a donor advised fund. These shares were transferred to the Conine Family Foundation. Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
FAQ
What insider transaction did Wayfair (W) disclose for Steven Conine?
Wayfair reported that co-founder and officer Steven Conine converted 740,000 Class B shares into Class A common stock on 11/24/2025, then executed related sales and charitable transfers of Class A shares.
Did Steven Conine make any charitable transfers of Wayfair stock?
Yes. He transferred 110,000 Class A shares to a donor advised fund and 30,000 Class A shares to the Conine Family Foundation on 11/24/2025.
What are Steven Conine’s reported Wayfair holdings after these transactions?
After the reported transactions, Steven Conine held 589,073 Class A shares directly, 22,857 Class A shares indirectly through SK Ventures LLC, and 9,133,304 Class B shares as derivative securities.