STOCK TITAN

Wayfair (NYSE: W) CFO nets Class A shares after RSU vesting

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Wayfair Inc. CFO and Chief Admin Officer Kate Gulliver reported routine equity compensation activity. On July 1, 2026, restricted stock units (RSUs) converted into Class A Common Stock, including 22,428 shares from a 2026 grant and smaller tranches from 2021–2023 grants. To cover tax obligations on the RSU vesting, 11,347 shares of Class A Common Stock were withheld by Wayfair at $95.14 per share, rather than sold in the open market. After these transactions, Gulliver directly held 182,537 shares of Class A Common Stock, and additional RSUs remain scheduled to vest between October 1, 2026 and April 1, 2027 under service-based conditions.

Positive

  • None.

Negative

  • None.
Insider Gulliver Kate
Role CFO and Chief Admin Officer
Type Security Shares Price Value
Exercise Restricted Stock Unit ("RSU") 392 $0.00 --
Exercise Restricted Stock Unit ("RSU") 218 $0.00 --
Exercise Restricted Stock Units ("RSUs") 428 $0.00 --
Exercise Restricted Stock Unit ("RSU") 22,428 $0.00 --
Exercise Class A Common Stock 392 $0.00 --
Exercise Class A Common Stock 218 $0.00 --
Exercise Class A Common Stock 428 $0.00 --
Exercise Class A Common Stock 22,428 $0.00 --
Tax Withholding Class A Common Stock 11,347 $95.14 $1.08M
Holdings After Transaction: Restricted Stock Unit ("RSU") — 392 shares (Direct, null); Restricted Stock Units ("RSUs") — 1,284 shares (Direct, null); Class A Common Stock — 159,463 shares (Direct, null)
Footnotes (1)
  1. These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4. Each RSU represents a contingent right to receive one share of Class A Common Stock when vested. These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 392 shares will vest on October 1, 2026. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on October 1, 2026, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027. These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on October 1, 2026, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.
Shares withheld for taxes 11,347 shares Class A Common Stock withheld at $95.14 per share for tax obligations
Tax withholding reference price $95.14 per share Value used for 11,347 withheld Class A shares
Shares held after transactions 182,537 shares Kate Gulliver’s direct Class A Common Stock holdings following the Form 4 transactions
RSU-derived shares exercised 22,428 shares Class A Common Stock from a May 1, 2026 RSU grant converted on July 1, 2026
Additional RSU tranche 428 shares Class A Common Stock underlying 2023 RSUs exercised on July 1, 2026
Future vesting from 2026 grant 22,429 shares per tranche Unvested RSUs from May 1, 2026 grant scheduled to vest on future dates
Future vesting from 2021 grant 392 shares Unvested RSUs scheduled to vest on October 1, 2026, subject to service
Restricted Stock Unit ("RSU") financial
"security_title: "Restricted Stock Unit ("RSU")""
Restricted Stock Units ("RSUs") financial
"security_title: "Restricted Stock Units ("RSUs")""
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
tax withholding obligation financial
"withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs"
contingent right financial
"Each RSU represents a contingent right to receive one share of Class A Common Stock when vested."
service condition financial
"These RSUs ... vest upon the satisfaction of a service condition and have no expiration date."
vesting date financial
"subject to continued service on each applicable vesting date, 392 shares will vest on October 1, 2026"
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Gulliver Kate

(Last)(First)(Middle)
C/O WAYFAIR INC., 4 COPLEY PLACE

(Street)
BOSTON MASSACHUSETTS 02116

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CFO and Chief Admin Officer
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
07/01/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock07/01/2026M392A$0159,463D
Class A Common Stock07/01/2026M218A$0159,681D
Class A Common Stock07/01/2026M428A$0160,109D
Class A Common Stock07/01/2026M22,428A$0182,537D
Class A Common Stock07/01/2026F11,347(1)D$95.14171,190D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Restricted Stock Unit ("RSU")(2)07/01/2026M392 (3) (3)Class A Common Stock392$0392D
Restricted Stock Unit ("RSU")(2)07/01/2026M218 (4) (4)Class A Common Stock218$0657D
Restricted Stock Units ("RSUs")(2)07/01/2026M428 (5) (5)Class A Common Stock428$01,284D
Restricted Stock Unit ("RSU")(2)07/01/2026M22,428 (6) (6)Class A Common Stock22,428$067,286D
Explanation of Responses:
1. These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.
2. Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
3. These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 392 shares will vest on October 1, 2026.
4. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 219 shares will vest on October 1, 2026, 219 shares will vest on January 1, 2027, and 219 shares will vest on April 1, 2027.
5. These RSUs, which were granted on February 1, 2023, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 428 shares will vest on October 1, 2026, 428 shares will vest on January 1, 2027, and 428 shares will vest on April 1, 2027.
6. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,429 shares will vest on October 1, 2026, 22,428 shares will vest on January 1, 2027, and 22,429 shares will vest on April 1, 2027.
Remarks:
/s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver07/06/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transactions did Wayfair (W) CFO Kate Gulliver report?

Wayfair CFO Kate Gulliver reported RSU vesting into Class A Common Stock and related tax withholding. RSUs from multiple grant years converted to shares, with part of the stock withheld to satisfy tax obligations rather than sold in the open market.

How many Wayfair (W) shares were withheld for Kate Gulliver’s taxes?

Wayfair withheld 11,347 shares of Class A Common Stock for Kate Gulliver’s tax obligations. These shares were valued at approximately $95.14 each, reflecting a non-market disposition used solely to cover taxes on vested RSUs.

How many Wayfair (W) shares does Kate Gulliver hold after these transactions?

After the reported transactions, Kate Gulliver directly holds 182,537 shares of Wayfair Class A Common Stock. This figure reflects RSUs that vested into shares, net of the 11,347 shares withheld by the company to satisfy her tax obligations.

Were Kate Gulliver’s Wayfair (W) transactions open-market buys or sales?

The filing shows no open-market buys or sales by Kate Gulliver. Activity reflects RSU conversions into Class A Common Stock and shares withheld by Wayfair to cover tax liabilities, a standard mechanism for settling equity compensation taxes.

What future RSU vesting does Kate Gulliver have at Wayfair (W)?

Footnotes state unvested RSUs from 2021–2026 grants will vest over time. Scheduled tranches include 392, 219, 428 and larger 22,428–22,429 share blocks vesting on dates such as October 1, 2026, January 1, 2027, and April 1, 2027, subject to continued service.

How many RSUs did Wayfair (W) CFO Kate Gulliver convert into shares?

The filing shows RSU-related exercises totaling 23,466 underlying shares of Class A Common Stock. These include a 22,428-share block from a 2026 grant and several smaller tranches from earlier RSU awards that vested and converted on July 1, 2026.