Wayfair executive sells shares, exercises RSUs
Wayfair Inc. president Jon Blotner reported a mix of equity transactions, including an open-market sale and RSU vesting-related moves.
Rhea-AI Filing Summary
Wayfair Inc. president Jon Blotner reported a mix of equity transactions, including an open-market sale and RSU vesting-related moves. He sold 5,925 shares of Class A Common Stock on July 2, 2026 at an average price of $96.29 per share under a pre-arranged Rule 10b5-1 trading plan.
On July 1, 2026, he exercised Restricted Stock Units to acquire 23,450 shares, and 11,339 shares were withheld by Wayfair to cover tax obligations at $95.14 per share. Following these transactions, he holds 117,344 shares directly and 100 shares indirectly through his spouse, in addition to unvested RSUs scheduled to vest through April 1, 2027.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Blotner Jon
Role
Pres., Commercial & Operations
Sold
5,925 shs ($571K)
Approx. gross sale proceeds
$571K
Approx. exercise cost
$0.00
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 5,925 | $96.29 | $571K |
| Exercise | Restricted Stock Units ("RSUs") | 326 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units ("RSUs") | 182 | $0.00 | $0.00 |
| Exercise | Restricted Stock Units ("RSUs") | 22,942 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 326 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 182 | $0.00 | $0.00 |
| Exercise | Class A Common Stock | 22,942 | $0.00 | $0.00 |
| Exercise Price or Tax Liability | Class A Common Stock | 11,339 | $95.14 | $1.08M |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Restricted Stock Units ("RSUs") — 69,700 contracts (Direct);
Class A Common Stock — 117,344 shares (Direct);
Class A Common Stock — 100 shares (Indirect, See Footnote)
Footnotes (7)
- F1. These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4.
- F2. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2025.
- F3. Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner.
- F4. Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
- F5. These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 327 shares will vest on October 1, 2026.
- F6. These RSUs, which were granted on April 18, 2022, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 182 shares will vest on October 1, 2026, 182 shares will vest on January 1, 2027, and 183 shares will vest on April 1, 2027.
- F7. These RSUs, which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date. With respect to the number of shares that have not vested, subject to continued service on each applicable vesting date, 22,942 shares will vest on October 1, 2026, 22,942 shares will vest on January 1, 2027, and 22,942 shares will vest on April 1, 2027.
Key Figures
Open-market sale: 5,925 shares at $96.29
Tax withholding shares: 11,339 shares at $95.14
RSU-derived shares: 23,450 shares
+5 more
8 metrics
Open-market sale
5,925 shares at $96.29
Class A Common Stock sale on July 2, 2026 under Rule 10b5-1
Tax withholding shares
11,339 shares at $95.14
Shares withheld to satisfy RSU-related tax obligations on July 1, 2026
RSU-derived shares
23,450 shares
Total Class A shares acquired from RSU exercises on July 1, 2026
Direct holdings post-transaction
117,344 shares
Direct Class A Common Stock owned after reported transactions
Indirect holdings via spouse
100 shares
Shares directly owned by spouse, deemed beneficially owned
2021 RSU unvested tranche
327 shares
Scheduled to vest on October 1, 2026, subject to continued service
2022 RSU future vesting
547 shares
182 shares vest Oct 1, 2026; 182 Jan 1, 2027; 183 Apr 1, 2027
2026 RSU grant future vesting
68,826 shares
22,942 shares vest on each of Oct 1, 2026, Jan 1, 2027, Apr 1, 2027
Key Terms
Rule 10b5-1 trading plan, Restricted Stock Units ("RSUs"), tax withholding obligation, beneficial owner, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 12, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Restricted Stock Units ("RSUs") financial
"Restricted Stock Units ("RSUs"), which were granted on May 1, 2026, vest upon the satisfaction of a service condition and have no expiration date."
Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.
tax withholding obligation financial
"These shares represent the number of shares of Class A Common Stock withheld by the issuer to satisfy the reporting person's tax withholding obligation upon the vesting of the RSUs reported in this Form 4."
beneficial owner regulatory
"Represents shares directly owned by the reporting person's spouse, of which the reporting person is deemed a beneficial owner."
A beneficial owner is the person who ultimately owns or controls a financial asset or property, even if their name isn't directly on official documents. Think of it like someone who secretly holds the keys to a safe deposit box—others may appear to have access, but the true owner is the one who benefits from what's inside. Identifying beneficial owners helps ensure transparency and prevent illegal activities like money laundering or fraud.
service condition financial
"These RSUs, which were granted on November 11, 2021, vest upon the satisfaction of a service condition and have no expiration date."
FAQ
What did Wayfair (W) executive Jon Blotner report in this Form 4?
Jon Blotner reported a mix of transactions, including an open-market sale of 5,925 Wayfair Class A shares and vesting of Restricted Stock Units. The filing also shows shares withheld for taxes and updated direct and indirect share holdings.
How many Wayfair (W) RSUs did Jon Blotner have vest or convert in this filing?
The filing shows RSU exercises totaling 23,450 underlying shares of Wayfair Class A Common Stock. These include tranches of 22,942, 182, and 326 shares, each RSU representing a contingent right to receive one share of Class A Common Stock when vested.
What unvested Wayfair (W) RSUs does Jon Blotner still have outstanding?
Unvested RSUs include 327 shares vesting on October 1, 2026 from a 2021 grant, and 182, 182, and 183 shares vesting between October 2026 and April 2027 from a 2022 grant. A 2026 grant includes 22,942 shares vesting on three future dates.
AI-generated analysis. How Rhea-AI works. Not financial advice.
