STOCK TITAN

[Form 4] Wayfair Inc. Insider Trading Activity

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4
Rhea-AI Filing Summary

Wayfair Inc. (symbol W) Co-Founder and 10% owner Steven Conine reported selling an aggregate 7,094 Class A shares on 2 July 2025 under a pre-established Rule 10b5-1 trading plan adopted 15 Aug 2024. The weighted-average sale prices ranged from $53.22 to $56.41, with specific tranches executed at $53.49, $54.65, $56.00 and $56.40. Following the transactions Conine directly owns 229,073 shares and indirectly holds 22,857 shares through SK Ventures LLC. No derivative transactions were reported.

Steven Conine, cofondatore e proprietario del 10% di Wayfair Inc. (simbolo W), ha comunicato la vendita complessiva di 7.094 azioni di Classe A il 2 luglio 2025, nell'ambito di un piano di negoziazione predefinito ai sensi della Regola 10b5-1 adottato il 15 agosto 2024. I prezzi medi ponderati di vendita sono variati da 53,22 $ a 56,41 $, con tranche specifiche eseguite a 53,49 $, 54,65 $, 56,00 $ e 56,40 $. Dopo queste operazioni, Conine detiene direttamente 229.073 azioni e indirettamente 22.857 azioni tramite SK Ventures LLC. Non sono state segnalate operazioni su strumenti derivati.

Steven Conine, cofundador y propietario del 10% de Wayfair Inc. (símbolo W), informó la venta agregada de 7.094 acciones Clase A el 2 de julio de 2025 bajo un plan de negociación preestablecido conforme a la Regla 10b5-1 adoptado el 15 de agosto de 2024. Los precios promedio ponderados de venta oscilaron entre $53.22 y $56.41, con tramos específicos ejecutados a $53.49, $54.65, $56.00 y $56.40. Tras las transacciones, Conine posee directamente 229,073 acciones y mantiene indirectamente 22,857 acciones a través de SK Ventures LLC. No se reportaron transacciones con derivados.

Wayfair Inc.(심볼 W) 공동창업자이자 10% 지분 보유자인 Steven Conine이 2025년 7월 2일, 2024년 8월 15일 채택된 사전 설정된 Rule 10b5-1 거래 계획에 따라 총 7,094 클래스 A 주식을 매도했다고 보고했습니다. 가중 평균 매도 가격은 $53.22에서 $56.41 사이였으며, 구체적인 매도 구간은 $53.49, $54.65, $56.00, $56.40에 실행되었습니다. 거래 후 Conine은 직접 229,073주를 보유하고 있으며, SK Ventures LLC를 통해 간접적으로 22,857주를 소유하고 있습니다. 파생상품 거래는 보고되지 않았습니다.

Steven Conine, cofondateur et détenteur de 10 % de Wayfair Inc. (symbole W), a déclaré avoir vendu un total de 7 094 actions de Classe A le 2 juillet 2025 dans le cadre d’un plan de négociation préétabli selon la règle 10b5-1 adopté le 15 août 2024. Les prix moyens pondérés de vente variaient entre 53,22 $ et 56,41 $, avec des tranches spécifiques exécutées à 53,49 $, 54,65 $, 56,00 $ et 56,40 $. Suite à ces transactions, Conine détient directement 229 073 actions et indirectement 22 857 actions via SK Ventures LLC. Aucune transaction sur dérivés n’a été signalée.

Steven Conine, Mitbegründer und 10% Eigentümer von Wayfair Inc. (Symbol W), meldete am 2. Juli 2025 den Verkauf von insgesamt 7.094 Class A Aktien im Rahmen eines vorab festgelegten Rule 10b5-1 Handelsplans, der am 15. August 2024 angenommen wurde. Die gewichteten Durchschnittspreise lagen zwischen 53,22 $ und 56,41 $, mit einzelnen Tranchen zu 53,49 $, 54,65 $, 56,00 $ und 56,40 $. Nach den Transaktionen besitzt Conine direkt 229.073 Aktien und hält indirekt 22.857 Aktien über SK Ventures LLC. Es wurden keine Derivatgeschäfte gemeldet.

Positive
  • None.
Negative
  • None.

Insights

TL;DR Small Rule 10b5-1 sale (~3 % of direct stake); neutral signal for Wayfair.

The disclosed sale involves 7,094 shares—roughly 3 % of Mr. Conine’s direct ownership and an immaterial fraction of Wayfair’s total float. Because the trades were executed under a pre-planned 10b5-1 program, they reduce the likelihood of information asymmetry and usually carry limited signaling value. Conine retains more than 250 k shares (direct + indirect), indicating continued exposure to company performance. No options were exercised and no new equity was acquired or disposed of beyond the sale. From a governance and liquidity standpoint, the transaction does not materially alter insider alignment or the share count, so the impact for investors is judged neutral.

Steven Conine, cofondatore e proprietario del 10% di Wayfair Inc. (simbolo W), ha comunicato la vendita complessiva di 7.094 azioni di Classe A il 2 luglio 2025, nell'ambito di un piano di negoziazione predefinito ai sensi della Regola 10b5-1 adottato il 15 agosto 2024. I prezzi medi ponderati di vendita sono variati da 53,22 $ a 56,41 $, con tranche specifiche eseguite a 53,49 $, 54,65 $, 56,00 $ e 56,40 $. Dopo queste operazioni, Conine detiene direttamente 229.073 azioni e indirettamente 22.857 azioni tramite SK Ventures LLC. Non sono state segnalate operazioni su strumenti derivati.

Steven Conine, cofundador y propietario del 10% de Wayfair Inc. (símbolo W), informó la venta agregada de 7.094 acciones Clase A el 2 de julio de 2025 bajo un plan de negociación preestablecido conforme a la Regla 10b5-1 adoptado el 15 de agosto de 2024. Los precios promedio ponderados de venta oscilaron entre $53.22 y $56.41, con tramos específicos ejecutados a $53.49, $54.65, $56.00 y $56.40. Tras las transacciones, Conine posee directamente 229,073 acciones y mantiene indirectamente 22,857 acciones a través de SK Ventures LLC. No se reportaron transacciones con derivados.

Wayfair Inc.(심볼 W) 공동창업자이자 10% 지분 보유자인 Steven Conine이 2025년 7월 2일, 2024년 8월 15일 채택된 사전 설정된 Rule 10b5-1 거래 계획에 따라 총 7,094 클래스 A 주식을 매도했다고 보고했습니다. 가중 평균 매도 가격은 $53.22에서 $56.41 사이였으며, 구체적인 매도 구간은 $53.49, $54.65, $56.00, $56.40에 실행되었습니다. 거래 후 Conine은 직접 229,073주를 보유하고 있으며, SK Ventures LLC를 통해 간접적으로 22,857주를 소유하고 있습니다. 파생상품 거래는 보고되지 않았습니다.

Steven Conine, cofondateur et détenteur de 10 % de Wayfair Inc. (symbole W), a déclaré avoir vendu un total de 7 094 actions de Classe A le 2 juillet 2025 dans le cadre d’un plan de négociation préétabli selon la règle 10b5-1 adopté le 15 août 2024. Les prix moyens pondérés de vente variaient entre 53,22 $ et 56,41 $, avec des tranches spécifiques exécutées à 53,49 $, 54,65 $, 56,00 $ et 56,40 $. Suite à ces transactions, Conine détient directement 229 073 actions et indirectement 22 857 actions via SK Ventures LLC. Aucune transaction sur dérivés n’a été signalée.

Steven Conine, Mitbegründer und 10% Eigentümer von Wayfair Inc. (Symbol W), meldete am 2. Juli 2025 den Verkauf von insgesamt 7.094 Class A Aktien im Rahmen eines vorab festgelegten Rule 10b5-1 Handelsplans, der am 15. August 2024 angenommen wurde. Die gewichteten Durchschnittspreise lagen zwischen 53,22 $ und 56,41 $, mit einzelnen Tranchen zu 53,49 $, 54,65 $, 56,00 $ und 56,40 $. Nach den Transaktionen besitzt Conine direkt 229.073 Aktien und hält indirekt 22.857 Aktien über SK Ventures LLC. Es wurden keine Derivatgeschäfte gemeldet.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Conine Steven

(Last) (First) (Middle)
C/O WAYFAIR INC., 4 COPLEY PLACE

(Street)
BOSTON MA 02116

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
Co-Founder
3. Date of Earliest Transaction (Month/Day/Year)
07/02/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 07/02/2025 S(1) 1,662 D $53.49(2) 234,505 D
Class A Common Stock 07/02/2025 S(1) 1,244 D $54.65(3) 233,261 D
Class A Common Stock 07/02/2025 S(1) 3,570 D $56(4) 229,691 D
Class A Common Stock 07/02/2025 S(1) 618 D $56.4(5) 229,073 D
Class A Common Stock 22,857 I See Footnote(6)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 15, 2024.
2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $53.22 to $54.11, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
3. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $54.36 to $55.33 inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
4. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $55.36 to $56.35, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
5. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $56.38 to $56.41, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
6. Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
Remarks:
/s/ Enrique Colbert, Attorney-in-Fact for Steven Conine 07/07/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Wayfair (W) shares did Steven Conine sell?

He sold 7,094 Class A shares on 2 July 2025.

What was the price range of the insider sales?

Weighted-average prices ranged from $53.22 to $56.41 across four tranches.

Does Conine still own Wayfair stock after the sale?

Yes. He directly owns 229,073 shares and indirectly holds 22,857 shares via SK Ventures LLC.

Was the sale part of a Rule 10b5-1 trading plan?

Yes. The 10b5-1 plan was adopted on 15 Aug 2024.

Were any derivatives or options involved in this Form 4 filing?

No derivative securities were reported; the filing only covers common-stock sales.
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