STOCK TITAN

[Form 4] Wayfair Inc. Insider Trading Activity

Filing Impact
(Low)
Filing Sentiment
(Neutral)
Form Type
4

Kate Gulliver, Chief Financial Officer and Chief Administrative Officer of Wayfair Inc. (W), reported the acquisition of 25,444 restricted stock units (RSUs) on 09/22/2025. Each RSU represents a contingent right to one share of Class A Common Stock and the reporting person beneficially owns 25,444 shares following the transaction. The RSUs have a $0 exercise price, vest upon satisfaction of a service condition, and the filing states the service condition will be fully satisfied on October 1, 2025, with no expiration date for the RSUs.

Kate Gulliver, Chief Financial Officer e Chief Administrative Officer di Wayfair Inc. (W), ha riferito l'acquisizione di 25.444 unità di azioni vincolate (RSU) il 22/09/2025. Ogni RSU rappresenta un diritto contingente su una azione ordinaria di Classe A e la persona riportante detiene beneficamente 25.444 azioni dopo la transazione. Le RSU hanno un prezzo di esercizio di $0, vestono al soddisfacimento di una condizione di servizio, e la dichiarazione indica che la condizione di servizio sarà pienamente soddisfatta il 1 ottobre 2025, senza una data di scadenza per le RSU.

Kate Gulliver, Directora Financiera y Directora Administrativa de Wayfair Inc. (W), informó la adquisición de 25.444 unidades de acciones restringidas (RSU) el 22/09/2025. Cada RSU representa un derecho contingente sobre una acción ordinaria de Clase A y la persona reportante posee beneficiamente 25.444 acciones tras la transacción. Las RSU tienen un precio de ejercicio de $0, se consolidan al cumplirse una condición de servicio, y el informe indica que dicha condición de servicio se cumplirá por completo el 1 de octubre de 2025, sin fecha de expiración para las RSU.

케이트 걸리버(Kate Gulliver), Wayfair Inc.의 최고재무책임자(CFO) 겸 최고행정책임자(CAO)는 2025년 9월 22일 25,444주의 제한 주식단위(RSU) 취득을 보고했습니다. 각 RSU는 클래스 A 보통주 1주에 대한 조건부 권리를 나타내며 보고자는 거래 후 25,444주를 실질적으로 소유합니다. RSU의 행사 가격은 $0이며 서비스 조건 충족 시 vesting이 이뤄지며, 보고서는 서비스 조건이 2025년 10월 1일에 완전히 충족될 것이며 RSU에 만료일이 없다고 명시하고 있습니다.

Kate Gulliver, directrice financière et directrice administrative de Wayfair Inc. (W), a annoncé l’acquisition de 25 444 unités d’actions restrictées (RSU) le 22/09/2025. Chaque RSU représente un droit contingents sur une action ordinaire de Classe A et la personne déclarant détient avantageusement 25 444 actions après la transaction. Les RSU ont un prix d’exercice de 0 $, se vistent à la satisfaction d’une condition de service, et le dépôt indique que la condition de service sera entièrement satisfaite le 1er octobre 2025, sans date d’expiration pour les RSU.

Kate Gulliver, Chief Financial Officer und Chief Administrative Officer von Wayfair Inc. (W) meldete den Erwerb von 25.444 Restricted Stock Units (RSUs) am 22.09.2025. Jede RSU repräsentiert ein bedingtes Recht auf eine Aktie der Klasse A, und die meldende Person besitzt nach der Transaktion vorteilhaft 25.444 Aktien. Die RSUs haben einen Ausübungspreis von 0 $, vesten bei Erfüllung einer Dienstbedingung, und im Bericht wird angegeben, dass die Dienstbedingung am 01.10.2025 vollständig erfüllt sein wird, ohne Verfallsdatum für die RSUs.

كيت جوليفر، المديرة المالية والمديرة الإدارية لشركة Wayfair Inc. (W)، أفادت باكتساب 25,444 وحدة أسهم مقيدة (RSU) في 22/09/2025. تمثل كل RSU حقاً مشروطاً في سهم عادي من الفئة أ وتملكها بشكل فعّال الشخص المبلّغ عنه بعد الصفقة 25,444 سهماً. RSU لها سعر تمارين قدره 0 دولار، وتكتسب عند استيفاء شرط خدمة، ويشير الإيداع إلى أن شرط الخدمة سيكون مستوفى بالكامل في 1 أكتوبر 2025، بدون تاريخ انتهاء صلاحية لـ RSU.

Kate Gulliver(凯特·古利弗),Wayfair Inc.(W)的首席财务官兼首席行政官,已于2025年9月22日报告取得25,444份受限股票单位(RSU)。 每份RSU代表对A类普通股的一个或有权利,披露人交易后实际持有25,444股。RSU的行权价为0美元,需在满足服务条件后归属,文件称服务条件将在2025年10月1日完全满足,且RSU没有到期日。

Positive
  • Officer equity award disclosed: 25,444 RSUs reported, increasing direct beneficial ownership to 25,444 shares
  • Clear vesting condition: Service condition fully satisfied on October 1, 2025, as stated in the filing
  • Timely and compliant filing: Form 4 signed by attorney-in-fact and contains required transaction details
Negative
  • None.

Insights

TL;DR: Officer acquisition of 25,444 RSUs recorded; reflects issuance of equity-based compensation rather than open-market trading.

The Form 4 documents a non-derivative acquisition of 25,444 RSUs by the company's CFO/Chief Administrative Officer on 09/22/2025 with direct beneficial ownership reported post-transaction. These RSUs are compensation-linked awards that convert one-for-one into Class A common shares when vested. The filing discloses a $0 price and a service-based vesting condition that is fully satisfied on October 1, 2025. For investors, this is a routine insider equity grant disclosure required under Section 16 and does not provide information about open-market buying or selling activity.

TL;DR: Governance disclosure shows standard executive equity award and timely Form 4 reporting by attorney-in-fact.

The submission shows compliant reporting of an equity award to a named officer with a signature by an attorney-in-fact on 09/24/2025. The RSUs vest upon a service condition satisfied on October 1, 2025, and have no expiration, which the filing explicitly states. The form includes required detail on title, amount, and ownership form. There are no amendments or other related-party arrangements disclosed in this filing.

Kate Gulliver, Chief Financial Officer e Chief Administrative Officer di Wayfair Inc. (W), ha riferito l'acquisizione di 25.444 unità di azioni vincolate (RSU) il 22/09/2025. Ogni RSU rappresenta un diritto contingente su una azione ordinaria di Classe A e la persona riportante detiene beneficamente 25.444 azioni dopo la transazione. Le RSU hanno un prezzo di esercizio di $0, vestono al soddisfacimento di una condizione di servizio, e la dichiarazione indica che la condizione di servizio sarà pienamente soddisfatta il 1 ottobre 2025, senza una data di scadenza per le RSU.

Kate Gulliver, Directora Financiera y Directora Administrativa de Wayfair Inc. (W), informó la adquisición de 25.444 unidades de acciones restringidas (RSU) el 22/09/2025. Cada RSU representa un derecho contingente sobre una acción ordinaria de Clase A y la persona reportante posee beneficiamente 25.444 acciones tras la transacción. Las RSU tienen un precio de ejercicio de $0, se consolidan al cumplirse una condición de servicio, y el informe indica que dicha condición de servicio se cumplirá por completo el 1 de octubre de 2025, sin fecha de expiración para las RSU.

케이트 걸리버(Kate Gulliver), Wayfair Inc.의 최고재무책임자(CFO) 겸 최고행정책임자(CAO)는 2025년 9월 22일 25,444주의 제한 주식단위(RSU) 취득을 보고했습니다. 각 RSU는 클래스 A 보통주 1주에 대한 조건부 권리를 나타내며 보고자는 거래 후 25,444주를 실질적으로 소유합니다. RSU의 행사 가격은 $0이며 서비스 조건 충족 시 vesting이 이뤄지며, 보고서는 서비스 조건이 2025년 10월 1일에 완전히 충족될 것이며 RSU에 만료일이 없다고 명시하고 있습니다.

Kate Gulliver, directrice financière et directrice administrative de Wayfair Inc. (W), a annoncé l’acquisition de 25 444 unités d’actions restrictées (RSU) le 22/09/2025. Chaque RSU représente un droit contingents sur une action ordinaire de Classe A et la personne déclarant détient avantageusement 25 444 actions après la transaction. Les RSU ont un prix d’exercice de 0 $, se vistent à la satisfaction d’une condition de service, et le dépôt indique que la condition de service sera entièrement satisfaite le 1er octobre 2025, sans date d’expiration pour les RSU.

Kate Gulliver, Chief Financial Officer und Chief Administrative Officer von Wayfair Inc. (W) meldete den Erwerb von 25.444 Restricted Stock Units (RSUs) am 22.09.2025. Jede RSU repräsentiert ein bedingtes Recht auf eine Aktie der Klasse A, und die meldende Person besitzt nach der Transaktion vorteilhaft 25.444 Aktien. Die RSUs haben einen Ausübungspreis von 0 $, vesten bei Erfüllung einer Dienstbedingung, und im Bericht wird angegeben, dass die Dienstbedingung am 01.10.2025 vollständig erfüllt sein wird, ohne Verfallsdatum für die RSUs.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Gulliver Kate

(Last) (First) (Middle)
C/O WAYFAIR INC., 4 COPLEY PLACE

(Street)
BOSTON MA 02116

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Wayfair Inc. [ W ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
CFO and Chief Admin Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/22/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Unit ("RSU") (1) 09/22/2025 A 25,444 (2) (2) Class A Common Stock 25,444 $0 25,444 D
Explanation of Responses:
1. Each RSU represents a contingent right to receive one share of Class A Common Stock when vested.
2. These RSUs vest upon the satisfaction of a service condition and have no expiration date. The service condition is fully satisfied on October 1, 2025.
Remarks:
/s/ Enrique Colbert, Attorney-In-Fact for Kate Gulliver 09/24/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Kate Gulliver report on the Form 4 for Wayfair (W)?

She reported acquisition of 25,444 RSUs on 09/22/2025, resulting in beneficial ownership of 25,444 shares.

When do the RSUs reported by Kate Gulliver vest?

The filing states the service condition is fully satisfied on October 1, 2025, and the RSUs vest upon that condition.

What is the price and nature of the securities reported?

The reported RSUs have a $0 price and each RSU represents a contingent right to receive one share of Class A Common Stock when vested.

How was the Form 4 signed and when?

The form was signed by Enrique Colbert, Attorney-In-Fact for Kate Gulliver, on 09/24/2025.

Does the filing indicate these RSUs expire?

No expiration date is stated; the filing explicitly notes the RSUs have no expiration date.
Wayfair Inc

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10.75B
96.52M
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Internet Retail
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United States
BOSTON