Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Wayfair Inc.'s SEC filings document its home retail operating results, public-company governance, capital structure, and material events. Form 8-K reports furnish quarterly and annual financial results, including revenue by U.S. and international operations, active-customer metrics, order activity, profitability measures, liquidity, and cash flow information.
The filing record also covers Wayfair's Class A common stock, proxy matters, executive compensation, board governance, and shareholder voting items. Capital-structure disclosures include senior secured notes issued by Wayfair LLC, convertible senior notes, redemptions, repurchases, liability-management activity, related guarantees, and Regulation FD updates tied to financing and debt transactions.
Form 144 for ticker W details a planned insider sale of Class A shares. The filing shows an intention to sell 1,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of $100,000.00. The number of Class A shares outstanding is listed as 106,879,786.
The seller acquired these 1,000 shares as founder compensation on 01/01/2002. The notice also lists recent sales over the past three months by Steven K. Conine and the Conine Family Foundation, including multiple large block trades such as 150,000 Class A shares sold on 11/24/2025 for gross proceeds of $15,888,270.86.
A holder of Class A common stock has filed a Form 144 notice to sell 1,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE, with an indicated aggregate market value of $100,000.00. The filing notes that 106,879,786 Class A shares were outstanding at the time referenced.
The shares to be sold were originally acquired as founders shares from the issuer on 01/01/2002, with compensation listed as the form of payment. The notice also lists a series of prior sales over the past three months by the same individual and an affiliated charitable foundation, including multiple large block sales of Class A shares, such as 150,000 shares sold on 11/24/2025 for $15,886,889.60 and other transactions in the tens of thousands of shares. By signing, the seller represents that they do not know of undisclosed material adverse information about the issuer.
A shareholder of W plans to sell 5,000 Class A shares through Fidelity Brokerage Services on or about December 10, 2025 on the NYSE, with an aggregate market value of $470,500. The filing notes that 106,879,786 Class A shares were outstanding, giving context for the size of this planned sale.
The 5,000 shares to be sold were originally acquired on January 1, 2002 as founders shares from the issuer, received as compensation. The notice also lists several sales in the prior three months by Steven K. Conine and the Conine Family Foundation, including a sale of 150,000 Class A shares for gross proceeds of $15,888,270.86 on November 24, 2025 and a sale of 120,000 Class A shares for $9,860,419.03 on October 23, 2025.
A Form 144 notice for ticker W reports a planned sale of 5,000 Class A shares through Fidelity Brokerage Services LLC. The shares to be sold have an aggregate market value of $470,500, compared with 106,879,786 Class A shares outstanding, and are listed on the NYSE. The seller acquired these 5,000 shares as founders shares in 2002, received as compensation.
The filing also lists significant prior sales in the last three months by Steven K. Conine and the Conine Family Foundation, including individual transactions such as 150,000 Class A shares sold on 11/24/2025 for gross proceeds of about $15.9 million. The signatory represents that they are not aware of undisclosed material adverse information about the issuer’s operations.
W filed a notice under Rule 144 for the proposed sale of 5,000 Class A shares through Fidelity Brokerage Services on the NYSE, with an aggregate market value of $470,500.
The notice states that 106,879,786 Class A shares are outstanding and shows that over the past three months Niraj S. Shah and the Shah Charitable Foundation have completed multiple Class A share sales, including a 150,000‑share sale on 11/24/2025 for gross proceeds of $15,886,889.60.
Wayfair Inc. (W) co-founder, director and officer Steven Conine reported several equity transactions dated 11/24/2025. He converted, at his election, 740,000 shares of Class B common stock into an equal number of Class A shares, with the Class B shares having no expiration and being convertible one-for-one into Class A at any time.
On the same date, he sold an aggregate of 150,000 Class A shares in multiple trades at weighted average prices ranging from about $104.50 to $107.82, all executed under a Rule 10b5-1 trading plan adopted on May 29, 2025. He also transferred 110,000 shares to a donor-advised fund and 30,000 shares to the Conine Family Foundation.
Following these transactions, Conine reported 589,073 Class A shares held directly and 22,857 Class A shares held indirectly through SK Ventures LLC, plus 9,133,304 Class B shares beneficially owned as derivative securities.
Wayfair Inc. (W) Chief Executive Officer and director Niraj Shah reported multiple equity transactions dated 11/24/2025. He converted 740,000 shares of Class B Common Stock into Class A Common Stock, with each Class B share convertible into one Class A share with no expiration date.
Following the conversion, he executed a series of open-market sales of Class A Common Stock under a previously adopted Rule 10b5-1 trading plan, selling blocks of 38,971, 80,355, 28,546, and 2,128 shares at weighted average prices between $104.47 and $107.82 per share. He also transferred 110,000 shares to a donor advised fund and 30,000 shares to the Shah Charitable Foundation.
After these transactions, Shah reported direct ownership of 589,137 Class A shares and indirect ownership of 22,857 Class A shares through SK Ventures LLC, as well as 9,134,496 derivative securities related to Class B Common Stock.
A shareholder of the issuer filed a Form 144 to propose the sale of 150,000 Class A shares through Fidelity Brokerage Services LLC on or about 11/24/2025, to be sold on the NYSE at an aggregate market value of 15,888,270.86. The filing notes that 106,879,786 Class A shares were outstanding, giving context to the planned sale.
The notice also lists prior sales over the past three months by Steven K. Conine and the Conine Family Foundation, including several large Class A transactions with multi-million-dollar gross proceeds. By signing, the selling person represents that they do not know of any undisclosed material adverse information about the issuer’s current or prospective operations.
Wayfair (W) co-founder and insider Niraj S. Shah has filed a Form 144 notice covering a planned sale of 150,000 Class A shares through Fidelity Brokerage Services. The shares have an aggregate market value of $15,886,889.60, with the issuer reporting 106,879,786 Class A shares outstanding, and the proposed sale date listed as 11/24/2025 on the NYSE.
The shares to be sold are identified as founders’ shares originally acquired from the issuer on 01/01/2002 as compensation. The filing also lists recent sales of Class A shares over the past three months by Shah and the Shah Charitable Foundation, including several large blocks such as 120,000 shares sold by Shah on 10/23/2025 and multiple smaller charitable foundation sales.
Wayfair Inc. shareholder Steven Conine filed an amended Schedule 13G reporting beneficial ownership of 10,804,064 Wayfair Class A common shares, representing 9.3% of the Class A stock. This total reflects 374,073 Class A shares and 9,873,304 Class B shares he holds directly, plus 533,830 Class A shares held by the Conine Family Foundation and 22,857 Class A shares held by SK Ventures LLC. The ownership percentage is based on 116,129,274 Class A shares, including 106,255,970 Class A shares outstanding as of September 30, 2025 and 9,873,304 Class A shares issuable upon one-for-one conversion of his Class B shares. Conine has sole voting and dispositive power over most of these shares, with limited shared power over the SK Ventures LLC position.