Wayfair Inc SEC Filings

Wayfair Co-Founder and Director Steven Conine reported significant insider sales transactions executed on June 20, 2025, through a pre-established Rule 10b5-1 trading plan from August 15, 2024.

Key transaction details:

• Sold 28,500 shares at weighted average price of $49.40 (range: $48.73-$49.72)
• Sold additional 1,500 shares at weighted average price of $49.99 (range: $49.73-$50.36)
• After transactions, directly owns 439,073 Class A shares
• Maintains indirect ownership of 22,857 shares through SK Ventures LLC

As a Co-Founder, Director, and 10% Owner, Conine's trading activity provides significant insight into insider sentiment. The structured nature of the sales through a 10b5-1 plan suggests pre-planned portfolio management rather than reactive selling.

Wayfair CFO and Chief Admin Officer Kate Gulliver received a significant equity grant of 50,604 Restricted Stock Units (RSUs) on June 19, 2025. Each RSU represents the right to receive one share of Wayfair Class A Common Stock.

Key details of the RSU grant:

• The RSUs are subject to a service-based vesting condition
• Full vesting will occur on July 1, 2025 (less than two weeks from grant date)
• The grant was made at $0 cost to the executive
• Total potential share delivery upon vesting: 50,604 shares

This Form 4 filing was submitted by Enrique Colbert as attorney-in-fact for Kate Gulliver on June 20, 2025, meeting the SEC's requirement for prompt reporting of insider transactions within two business days.

Wayfair insider Jon Blotner, President of Commercial & Operations, received a significant equity grant of 51,305 Restricted Stock Units (RSUs) on June 19, 2025. Each RSU represents the right to receive one share of Class A Common Stock.

Key details of the RSU grant:

• The RSUs are subject to a service-based vesting condition
• Full vesting will occur on July 1, 2025
• The grant was made at $0 cost to the executive
• The RSUs have no expiration date
• The shares will be held directly by the executive upon vesting

This Form 4 filing was submitted by Enrique Colbert as attorney-in-fact for Jon Blotner on June 20, 2025, meeting the SEC's requirement for prompt reporting of insider transactions.

Wayfair Chief Technology Officer Fiona Tan received a significant equity award on June 19, 2025, consisting of 60,990 Restricted Stock Units (RSUs). This represents a notable insider transaction for the e-commerce company.

Key details of the RSU grant:

• Each RSU converts to one share of Class A Common Stock
• The RSUs were granted at $0 cost to the executive
• Full vesting occurs on July 1, 2025, subject to service conditions
• No expiration date applies to these units

This compensation grant suggests continued commitment to retaining key technical leadership, with the short vesting period indicating a near-term alignment of executive interests with shareholders. The transaction was reported via power of attorney through Enrique Colbert.

Wayfair Inc. (symbol W) insiders have filed a Form 144 indicating an intent to sell additional shares. Co-founder and CEO Niraj S. Shah, together with the Shah Charitable Foundation, plans to dispose of 30,000 Class A shares through Fidelity Brokerage Services on or about 20 June 2025. The filing lists an aggregate market value of approximately $1.48 million, based on recent market prices, and notes that Wayfair has 103.66 million shares outstanding; the proposed sale therefore represents roughly 0.03 % of the float.

The notice follows a series of insider sales over the past three months totaling 102,000 shares for gross proceeds of about $4.08 million. Those transactions include multiple sales by Niraj Shah (roughly 90,000 shares) and the Foundation (12,000 shares) during April–June 2025. Under Rule 144, these historical sales must be aggregated with the new proposed sale when assessing volume limits.

No new material information about Wayfair’s operations, earnings, or strategy is disclosed. The signatory affirms that he is not in possession of undisclosed material adverse information and, if relying on a 10b5-1 plan, that it was adopted as required. While the dollar amount is modest relative to market capitalization, continued insider selling—especially by the CEO—may attract investor scrutiny regarding management’s confidence and near-term share-price expectations.

Wayfair Chief Technology Officer Fiona Tan reported insider trading activity through a Rule 10b5-1 trading plan. The transactions occurred on June 16-17, 2025, involving the following key details:

• June 16: Disposed of 3,133 shares of Class A Common Stock at $47.39 per share
• June 17: Disposed of 3,214 shares of Class A Common Stock at $49.00 per share
• Following the transactions, Tan holds 111,128 shares directly and 70,891 shares indirectly through a Revocable Trust

The sales were executed according to a pre-established Rule 10b5-1 trading plan initiated on March 12, 2025. The trust arrangement, where Tan serves as trustee, benefits immediate family members. These transactions demonstrate systematic portfolio management by a key executive while maintaining significant equity stake in the company.