Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to Wayfair Inc. (NYSE: W) SEC filings, offering insight into how the company in the electronic shopping and mail-order houses industry reports its financial condition, capital structure, and governance. Wayfair’s filings cover its activities as the destination for all things home, with disclosures that complement its public news releases.
Investors can review current reports on Form 8-K detailing material events such as the issuance of 6.75% senior secured notes due 2032 by its subsidiary Wayfair LLC, repurchases of portions of its 3.25% convertible senior notes due 2027 and 3.50% convertible senior notes due 2028, and related liability management strategies aimed at reducing upcoming maturities and managing potential dilution. Other 8-K filings furnish quarterly earnings press releases, giving additional context on net revenue, profitability metrics, liquidity, and key operating indicators like active customers and orders delivered.
Filings also address governance and compensation matters, including detailed descriptions of a performance stock unit award granted to the CEO under the 2023 Incentive Award Plan, with service-based and stock price-based vesting conditions over a ten-year period. Additional 8-Ks discuss board changes, such as the election of independent directors and the terms of their equity compensation and indemnification agreements.
Through Stock Titan, these SEC documents are paired with AI-powered summaries that help explain complex sections, highlight key terms in debt indentures, and surface notable changes in capital structure or executive incentives. Users can quickly locate quarterly and annual reports when available, as well as 8-Ks related to financing transactions, earnings, and governance. Real-time updates from EDGAR ensure that new filings for W are added promptly, while AI-generated highlights make it easier to interpret how each filing may relate to Wayfair’s broader business and financial profile.
Wayfair Inc. (W) – Form 4 insider transaction
Co-founder, Director and 10% owner Steven Conine reported the sale of 60,000 Class A shares on 07/21/2025 through a pre-arranged Rule 10b5-1 plan adopted 08/15/2024. The shares were disposed of in three tranches at weighted-average prices of $55.70 (25,909 sh), $56.26 (33,891 sh) and $57.27 (200 sh), generating roughly $3.4 million in gross proceeds.
After these transactions, Conine’s direct ownership fell from 229,073 to 169,073 shares, a reduction of about 26%. He also retains 22,857 shares indirectly through SK Ventures LLC, leaving total beneficial ownership at 191,930 shares. No derivative security activity was disclosed.
Wayfair Inc. (W) filed an amended Form 144 indicating an insider’s intent to sell 13,857 Class A shares on or after 15 Jul 2025 through Fidelity Brokerage, with an aggregate market value of roughly $782,228. The proposed sale equals just 0.013% of the 103.7 million shares outstanding, suggesting limited dilution or price impact.
The shares derive from multiple restricted-stock vestings between Apr 2024 and Jul 2025, reflecting normal compensation-based share delivery rather than open-market purchases. The filer reports no other sales in the past three months, and there is no indication of gifts or non-cash consideration. By signing, the seller attests to possessing no undisclosed material adverse information.
Because Form 144 is only a notice, execution and final pricing remain uncertain. The relatively small size and routine vesting origin point to minimal strategic or financial implications for Wayfair’s overall capital structure.
This Form 144 filing for Wayfair Inc. (symbol W) discloses an intended sale of 4,000 Class A shares through Fidelity Brokerage Services on 10 July 2025. At the filing’s stated aggregate market value of $227,840, the implied price is roughly $56.96 per share. The notice indicates the shares were originally acquired on 1 January 2002 as founders’ shares received as compensation.
The filing also itemises insider transactions executed during the prior three-month look-back period required by Rule 144. Between 10 April 2025 and 2 July 2025, Niraj S. Shah and the Shah Charitable Foundation collectively sold approximately 342,000 Class A shares in eleven separate trades, realising aggregate gross proceeds of more than $16.0 million (individual proceeds are listed, total not explicitly provided in the document). The largest single transaction was a 179,707-share sale on 1 July 2025 for $9.45 million.
Rule 144 filings signal potential insider activity but do not guarantee that the planned sale will occur. Nonetheless, the consistent pattern of sizeable disposals by the same affiliated parties—coupled with this new 4,000-share notice—may be interpreted by investors as a continuation of insider selling pressure on Wayfair’s float.
Wayfair Inc. (symbol W) Co-Founder and 10% owner Steven Conine reported selling an aggregate 7,094 Class A shares on 2 July 2025 under a pre-established Rule 10b5-1 trading plan adopted 15 Aug 2024. The weighted-average sale prices ranged from $53.22 to $56.41, with specific tranches executed at $53.49, $54.65, $56.00 and $56.40. Following the transactions Conine directly owns 229,073 shares and indirectly holds 22,857 shares through SK Ventures LLC. No derivative transactions were reported.
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