Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to Wayfair Inc. (NYSE: W) SEC filings, offering insight into how the company in the electronic shopping and mail-order houses industry reports its financial condition, capital structure, and governance. Wayfair’s filings cover its activities as the destination for all things home, with disclosures that complement its public news releases.
Investors can review current reports on Form 8-K detailing material events such as the issuance of 6.75% senior secured notes due 2032 by its subsidiary Wayfair LLC, repurchases of portions of its 3.25% convertible senior notes due 2027 and 3.50% convertible senior notes due 2028, and related liability management strategies aimed at reducing upcoming maturities and managing potential dilution. Other 8-K filings furnish quarterly earnings press releases, giving additional context on net revenue, profitability metrics, liquidity, and key operating indicators like active customers and orders delivered.
Filings also address governance and compensation matters, including detailed descriptions of a performance stock unit award granted to the CEO under the 2023 Incentive Award Plan, with service-based and stock price-based vesting conditions over a ten-year period. Additional 8-Ks discuss board changes, such as the election of independent directors and the terms of their equity compensation and indemnification agreements.
Through Stock Titan, these SEC documents are paired with AI-powered summaries that help explain complex sections, highlight key terms in debt indentures, and surface notable changes in capital structure or executive incentives. Users can quickly locate quarterly and annual reports when available, as well as 8-Ks related to financing transactions, earnings, and governance. Real-time updates from EDGAR ensure that new filings for W are added promptly, while AI-generated highlights make it easier to interpret how each filing may relate to Wayfair’s broader business and financial profile.
Ticker W: A Form 144 notice reports a proposed sale of 5,441 Class A shares with an aggregate market value of $601,715.00. The filing lists Fidelity Brokerage Services LLC as broker and targets an approximate sale date of 11/10/2025 on the NYSE.
The shares were acquired through restricted stock vesting in two tranches: 2,559 shares on 01/01/2022 and 2,882 shares on 04/01/2022, noted as compensation. The issuer’s shares outstanding were 106,879,786 at the time stated in the notice; this is a baseline figure, not the amount being offered.
The filing also discloses sales in the prior three months: Fiona Tan sold 6,347 Class A shares on 11/05/2025 for $638,127.38.
Bares Capital Management, Inc. filed an amended Schedule 13G/A (Amendment No. 1) reporting its beneficial ownership of Wayfair Inc. (Class A Common Stock) as of 10/31/2025. The filer indicates it holds 5 percent or less of the class and makes the standard certification that the securities were acquired and are held in the ordinary course, not to change or influence control.
The filer is identified as an investment adviser (IA)James J. Creel Jr. on 11/07/2025.
Wayfair Inc. (W) director files initial ownership report. A Form 3 was filed for Harry A. Lawton III, indicating his role as a Director and stating that no securities are beneficially owned. The event date for this filing is 11/07/2025. The form was signed by an attorney-in-fact on his behalf.
Wayfair (W) insider activity: Chief Technology Officer Fiona Tan reported transactions on 11/05/2025. A revocable trust for which she serves as trustee sold 6,347 Class A shares at $100.54 under a Rule 10b5-1 trading plan established on 08/05/2025.
The filing also records transfers totaling 15,909 shares at $0 to the revocable trust, shifting holdings from direct to indirect ownership. Following the reported transactions, one line shows 198,860 shares indirectly held by the revocable trust after the sale, and another shows 214,769 shares indirectly held after the transfers; the direct line reflects 0 shares.
Wayfair Inc. announced that subsidiary Wayfair LLC issued $700 million of 6.75% senior secured notes due 2032. The company plans to use the net proceeds to purchase a portion of its outstanding 3.250% convertible notes due 2027 and 3.500% convertible notes due 2028 and for general corporate purposes, which may include repaying other debt.
The notes pay interest semi-annually on May 15 and November 15, starting May 15, 2026. Key terms include a change‑of‑control repurchase at 101%, optional redemptions before November 15, 2028 at par plus a make‑whole, and after that at scheduled prices. The issuer may redeem up to 40% with equity offering proceeds at 106.75% before November 15, 2028, and up to 10% in any twelve‑month period at 103% before that date. Certain covenants fall away if the notes achieve investment‑grade ratings from any two designated agencies.
Wayfair noted potential market activity from hedge unwinds by holders of any repurchased convertibles. Separately, the Board appointed Hal Lawton as a director and expects to grant him $250,000 in RSUs vesting over one year.
Wayfair Inc. (W) reported an insider transaction by its CFO and Chief Admin Officer, Kate Gulliver. On 11/04/2025, she sold 9,612 shares of Class A common stock at $102.20 per share in a transaction coded “S.” The filing notes the sale was made under a Rule 10b5-1 trading plan adopted on August 6, 2025.
Following the sale, Gulliver beneficially owned 175,497 shares, held directly. The Form 4 was filed by a single reporting person, and the signature is by Attorney-In-Fact Enrique Colbert for Kate Gulliver.
Wayfair Inc. (W) — Form 4 filing: Director Diana Frost reported a tax withholding transaction related to RSU vesting. On 11/03/2025, the issuer withheld 548 shares of Class A common stock (transaction code F) to satisfy tax obligations at a price of $103.3 per share. Following this withholding, Frost beneficially owns 5,676 shares, held directly.
Wayfair (W): A stockholder filed a Form 144 notice to sell up to 6,347 shares of Wayfair Class A common stock. The filing lists an aggregate market value of $638,127.38 and an approximate sale date of 11/05/2025 on the NYSE, with Fidelity Brokerage Services as broker.
The shares were acquired on 07/01/2025 through restricted stock vesting as compensation. This is a notice of a potential sale under Rule 144 by the selling holder and does not itself involve the company issuing new shares.
Wayfair Inc. announced that its subsidiary, Wayfair LLC, priced a private offering of $700 million aggregate principal amount of 6.75% senior secured notes due 2032.
The notes and related guarantees are not registered under the Securities Act and are being offered only to qualified institutional buyers under Rule 144A and to non‑U.S. persons under Regulation S. The company stated there can be no assurance the issuance and sale will be consummated. The disclosure was furnished under Item 7.01, and a press release was attached as Exhibit 99.1.
W: A selling holder filed a Form 144 notice to sell up to 9,612 Class A shares on the NYSE through Fidelity Brokerage Services LLC. The filing lists an aggregate market value of $982,346.40 and an approximate sale date of 11/04/2025.
The filing also reports 106,879,786 shares outstanding; this is a baseline figure, not the amount being sold. The shares to be sold were acquired via restricted stock vesting on multiple dates in 2020–2022, with consideration described as compensation.
FAQ
What is the current stock price of Wayfair (W)?
What is the market cap of Wayfair (W)?
