Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
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Wayfair (W) filed a Form 144 notice for a proposed sale of 11,000 Class A shares with an aggregate market value of $1,100,000.00. The filing lists an approximate sale date of 10/28/2025, to be executed through Fidelity Brokerage Services LLC on the NYSE. The shares were originally acquired as founders shares on 01/01/2002 as compensation.
As context, the filing shows 105,002,641 shares outstanding. Recent activity over the past three months includes notable sales, such as Steven K. Conine selling 199,473 shares on 08/13/2025 for $15,637,743.32, and 120,000 shares on 10/23/2025 for $9,860,419.03, as well as sales by the Conine Family Foundation on multiple dates.
Wayfair Inc. furnished a Form 8-K to announce it issued a press release with financial results for the quarter ended September 30, 2025.
The company reported these results via a press release dated October 28, 2025, which is attached as Exhibit 99.1 and incorporated by reference. The information in Item 2.02 and Exhibit 99.1 is furnished, not filed, under the Exchange Act.
Wayfair’s Class A Common Stock trades on the NYSE under the symbol W.
Wayfair (W) co-founder, director and 10% owner Steven Conine reported sales of 120,000 Class A shares on 10/23/2025 under a Rule 10b5-1 trading plan adopted on May 29, 2025. Tranche weighted-average prices were $80.98 (range $80.41–$81.40), $81.77 (range $81.41–$82.40), $82.97 (range $82.42–$83.41), and $83.54 (range $83.42–$83.67).
Following these transactions, Conine beneficially owns 169,073 shares directly and 22,857 shares indirectly through SK Ventures LLC.
Wayfair (W): CEO insider sale filed. CEO/Director/10% owner Niraj Shah sold 120,000 Class A shares on 10/23/2025 under a Rule 10b5-1 trading plan adopted on May 29, 2025. The sales occurred in four tranches at weighted average prices of $80.99, $81.77, $82.96, and $83.54, with individual trades executed within the disclosed ranges. Following these transactions, Shah directly held 169,137 shares and indirectly held 22,857 shares through SK Ventures LLC.
Form 144 notice: A shareholder plans to sell 120,000 shares of Class A stock, with an aggregate market value of
The shares to be sold were acquired on 01/01/2002 as “Founders Shares” with compensation as the form of payment. Recent sales disclosed for the same account(s) over the past three months include 199,422 shares on 08/13/2025 for
This notice outlines an intended sale under Rule 144 and summarizes recent transaction activity and share acquisition history.
W filed a Form 144 indicating a proposed sale of 120,000 Class A shares. The filing lists an aggregate market value of $9,860,419.03, with sales to be executed through Fidelity Brokerage Services LLC on the NYSE, with an approximate sale date of 10/23/2025.
The notice also shows recent insider and related-party activity over the past three months, including multiple Class A share sales such as 199,473 shares on 08/13/2025 and 85,000 shares on 08/20/2025. Shares outstanding were 105,002,641 at the time noted in the form.
Wayfair (W) reported insider transactions by CEO, Director, and 10% Owner Niraj Shah. On 10/20/2025, he sold 19,284 and 65,716 shares of Class A common stock at weighted average prices of $82.43 and $82.97, respectively.
The sales were effected under a Rule 10b5-1 trading plan adopted on August 15, 2024. Following these transactions, Shah directly owned 289,137 shares and indirectly held 22,857 shares through SK Ventures LLC.
Wayfair (W): Co‑founder Steven Conine reported open‑market sales under a Rule 10b5‑1 plan. On 10/20/2025, he sold 19,290 shares of Class A common stock at a weighted average price of $82.43 (transactions ranged from $81.70 to $82.69) and 65,710 shares at a weighted average price of $82.97 (ranged from $82.70 to $83.55).
Following these transactions, Conine beneficially owned 289,073 Class A shares directly. He also had indirect beneficial ownership of 22,857 shares through SK Ventures LLC. The filing lists his roles as Director, Officer (Co‑Founder), and 10% Owner.
Wayfair (W) filed an amended Form 144 indicating a proposed sale of 85,000 Class A shares, with an aggregate market value of $7,042,070.36. The notice lists the NYSE as the exchange, Fidelity Brokerage Services LLC as broker, and an approximate sale date of October 20, 2025. The filing notes 105,002,641 shares outstanding.
The securities to be sold were acquired as Founders Shares on January 1, 2002 as compensation. The notice also reports recent sales over the past three months by the named party and a related foundation, including multiple Class A share transactions with listed gross proceeds. Form 144 is a notice of potential sales by affiliates or holders of restricted stock; it does not involve proceeds to the company.
Wayfair Inc. insiders filed a Form 144 reporting proposed and recent sales of Class A common stock. The notice records a proposed sale of 5,000 shares via Fidelity, with an aggregate market value of
Recent executed sales by the named sellers over the prior three months total large quantities: notable transactions include multiple sales by Steven K. Conine totaling over 600,000 shares across several dates with gross proceeds in the multi‑millions (examples:
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