Steven Conine sells 120,000 Wayfair shares; 169,073 remain direct
Rhea-AI Filing Summary
Wayfair (W) co-founder, director and 10% owner Steven Conine reported sales of 120,000 Class A shares on 10/23/2025 under a Rule 10b5-1 trading plan adopted on May 29, 2025. Tranche weighted-average prices were $80.98 (range $80.41–$81.40), $81.77 (range $81.41–$82.40), $82.97 (range $82.42–$83.41), and $83.54 (range $83.42–$83.67).
Following these transactions, Conine beneficially owns 169,073 shares directly and 22,857 shares indirectly through SK Ventures LLC.
Positive
- None.
Negative
- None.
Insights
Large insider sale by a co-founder under a 10b5-1 plan; neutral read given pre-set nature and remaining holdings.
Steven Conine, a Director, Officer (Co‑Founder), and checked as a 10% Owner of Wayfair Inc., reported open-market sales on
Post-transaction, direct beneficial ownership stands at 169,073 Class A shares, plus 22,857 shares held indirectly via SK Ventures LLC. The filing discloses price ranges and offers to provide detailed breakdowns upon request, which is standard for aggregated sales.
This indicates liquidity taken under a pre-established plan while maintaining a meaningful stake. Items to watch include any subsequent Form 4 activity by this reporting person and any changes to plan activity or indirect holdings over the coming weeks following
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 34,304 | $80.98 | $2.78M |
| Sale | Class A Common Stock | 26,403 | $81.77 | $2.16M |
| Sale | Class A Common Stock | 52,212 | $82.97 | $4.33M |
| Sale | Class A Common Stock | 7,081 | $83.54 | $592K |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 29, 2025. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $80.41 to $81.40, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.41 to $82.40, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $82.42 to $83.41, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $83.42 to $83.67, inclusive. The reporting person undertakes to provide to Wayfair Inc., any security holder of Wayfair Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. Represents shares directly owned by SK Ventures LLC, of which the reporting person is a member and may be deemed to be a beneficial owner.
