Welcome to our dedicated page for Wayfair SEC filings (Ticker: W), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
This page provides access to Wayfair Inc. (NYSE: W) SEC filings, offering insight into how the company in the electronic shopping and mail-order houses industry reports its financial condition, capital structure, and governance. Wayfair’s filings cover its activities as the destination for all things home, with disclosures that complement its public news releases.
Investors can review current reports on Form 8-K detailing material events such as the issuance of 6.75% senior secured notes due 2032 by its subsidiary Wayfair LLC, repurchases of portions of its 3.25% convertible senior notes due 2027 and 3.50% convertible senior notes due 2028, and related liability management strategies aimed at reducing upcoming maturities and managing potential dilution. Other 8-K filings furnish quarterly earnings press releases, giving additional context on net revenue, profitability metrics, liquidity, and key operating indicators like active customers and orders delivered.
Filings also address governance and compensation matters, including detailed descriptions of a performance stock unit award granted to the CEO under the 2023 Incentive Award Plan, with service-based and stock price-based vesting conditions over a ten-year period. Additional 8-Ks discuss board changes, such as the election of independent directors and the terms of their equity compensation and indemnification agreements.
Through Stock Titan, these SEC documents are paired with AI-powered summaries that help explain complex sections, highlight key terms in debt indentures, and surface notable changes in capital structure or executive incentives. Users can quickly locate quarterly and annual reports when available, as well as 8-Ks related to financing transactions, earnings, and governance. Real-time updates from EDGAR ensure that new filings for W are added promptly, while AI-generated highlights make it easier to interpret how each filing may relate to Wayfair’s broader business and financial profile.
A shareholder in W has filed a notice under Rule 144 to sell 30,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of $3,069,663.79. The filing lists 106,879,786 Class A shares as outstanding. The shares to be sold are identified as founders shares acquired from the issuer on 01/01/2002 as compensation.
The notice also details prior sales during the past three months by Niraj S. Shah and the Shah Charitable Foundation, including multiple Class A share transactions between 10/10/2025 and 12/23/2025 with gross proceeds ranging from the hundreds of thousands to over $15 million. By signing, the seller represents they are not aware of undisclosed material adverse information about the issuer’s operations.
A shareholder has filed a notice to sell additional shares under Rule 144. The filing covers a proposed sale of 120,000 shares of Class A common stock through Fidelity Brokerage Services LLC on or around 12/23/2025, with an aggregate market value of $12,033,108.74. The notice states that 106,879,786 Class A shares were outstanding at the time of the filing, which serves as a baseline figure.
The seller acquired these 120,000 shares as founder compensation on 01/01/2002. Over the prior three months, related sellers, including Steven K. Conine and the Conine Family Foundation, completed multiple open-market sales of Class A shares, each with disclosed dates, share amounts, and gross proceeds, such as 150,000 shares sold on 11/24/2025 for $15,888,270.86.
An affiliate of the issuer has filed a notice under Rule 144 to sell 120,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE. The filing lists an aggregate market value of $12,033,247.33 for these shares, with 106,879,786 Class A shares outstanding. The securities were originally acquired as founders shares from the issuer on 01/01/2002 as compensation.
The notice also discloses that, during the prior three months, entities including Niraj S. Shah and the Shah Charitable Foundation sold multiple blocks of Class A shares, with individual transactions such as 150,000 shares sold on 11/24/2025 and 120,000 shares sold on 10/23/2025. By signing the notice, the seller represents that they do not know of any undisclosed material adverse information about the issuer’s operations.
Wayfair Inc. reported that Chief Technology Officer Fiona Tan received a grant of 21,641 restricted stock units (RSUs) on December 21, 2025. Each RSU represents a contingent right to receive one share of Wayfair Class A common stock when it vests and was reported at a price of $0 per unit.
The RSUs vest upon satisfaction of a service condition, which is fully satisfied on January 1, 2026. Following this grant, Fiona Tan beneficially owns 21,641 derivative securities directly in the form of these RSUs.
Wayfair Inc. reported that its CFO and Chief Administrative Officer, Kate Gulliver, received a new equity award. On 12/21/2025, she was granted 18,001 restricted stock units (RSUs), each representing a contingent right to receive one share of Wayfair Class A common stock when vested. The RSUs have an exercise price of $0, meaning no cash payment is required upon settlement. The service condition for this award is fully satisfied on January 1, 2026, at which point the RSUs vest, and Ms. Gulliver becomes entitled to receive the underlying shares, held as a direct ownership position.
Wayfair Inc. reported an insider equity award for executive Jon Blotner, who serves as President, Commercial & Operations. On 12/21/2025, he was granted 18,702 restricted stock units (RSUs) linked to Wayfair's Class A common stock at a price of $0 per unit. Each RSU represents the right to receive one share of Class A common stock upon vesting. The RSUs vest based on a service condition that is fully satisfied on January 1, 2026, and they have no expiration date. Following this grant, Blotner holds 18,702 RSUs directly.
Form 144 for ticker W details a planned insider sale of Class A shares. The filing shows an intention to sell 1,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE, with an aggregate market value of $100,000.00. The number of Class A shares outstanding is listed as 106,879,786.
The seller acquired these 1,000 shares as founder compensation on 01/01/2002. The notice also lists recent sales over the past three months by Steven K. Conine and the Conine Family Foundation, including multiple large block trades such as 150,000 Class A shares sold on 11/24/2025 for gross proceeds of $15,888,270.86.
A holder of Class A common stock has filed a Form 144 notice to sell 1,000 Class A shares through Fidelity Brokerage Services LLC on the NYSE, with an indicated aggregate market value of $100,000.00. The filing notes that 106,879,786 Class A shares were outstanding at the time referenced.
The shares to be sold were originally acquired as founders shares from the issuer on 01/01/2002, with compensation listed as the form of payment. The notice also lists a series of prior sales over the past three months by the same individual and an affiliated charitable foundation, including multiple large block sales of Class A shares, such as 150,000 shares sold on 11/24/2025 for $15,886,889.60 and other transactions in the tens of thousands of shares. By signing, the seller represents that they do not know of undisclosed material adverse information about the issuer.
A shareholder of W plans to sell 5,000 Class A shares through Fidelity Brokerage Services on or about December 10, 2025 on the NYSE, with an aggregate market value of $470,500. The filing notes that 106,879,786 Class A shares were outstanding, giving context for the size of this planned sale.
The 5,000 shares to be sold were originally acquired on January 1, 2002 as founders shares from the issuer, received as compensation. The notice also lists several sales in the prior three months by Steven K. Conine and the Conine Family Foundation, including a sale of 150,000 Class A shares for gross proceeds of $15,888,270.86 on November 24, 2025 and a sale of 120,000 Class A shares for $9,860,419.03 on October 23, 2025.
A Form 144 notice for ticker W reports a planned sale of 5,000 Class A shares through Fidelity Brokerage Services LLC. The shares to be sold have an aggregate market value of $470,500, compared with 106,879,786 Class A shares outstanding, and are listed on the NYSE. The seller acquired these 5,000 shares as founders shares in 2002, received as compensation.
The filing also lists significant prior sales in the last three months by Steven K. Conine and the Conine Family Foundation, including individual transactions such as 150,000 Class A shares sold on 11/24/2025 for gross proceeds of about $15.9 million. The signatory represents that they are not aware of undisclosed material adverse information about the issuer’s operations.