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Wendy’s (WEN) furnishes Project Fresh growth strategy press release in 8-K

Filing Impact
(High)
Filing Sentiment
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

The Wendy’s Company filed a Form 8-K after issuing a press release about Project Fresh, described as a strategic plan to drive growth and enhance value creation. The press release is furnished as Exhibit 99.1.

The company states that the information under Item 7.01, including Exhibit 99.1, is being furnished rather than filed and will not be incorporated by reference into its Securities Act or Exchange Act filings.

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Wendy's Co false 0000030697 0000030697 2025-10-09 2025-10-09
 
 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549

 

 

FORM 8-K

 

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (Date of Earliest Event Reported): October 9, 2025

 

 

THE WENDY’S COMPANY

(Exact name of registrant, as specified in its charter)

 

 

 

Delaware   1-2207   38-0471180

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

 

(I.R.S. Employer

Identification No.)

One Dave Thomas Boulevard, Dublin, Ohio   43017
(Address of principal executive offices)   (Zip Code)

(614) 764-3100

(Registrant’s telephone number, including area code)

Not Applicable

(Former name or former address, if changed since last report)

 

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class

 

Trading
Symbol(s)

 

Name of each exchange
on which registered

Common Stock, $.10 par value   WEN   The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 
 


Item 7.01.

Regulation FD Disclosure.

On October 9, 2025, The Wendy’s Company (the “Company”) issued a press release regarding Project Fresh, a strategic plan to drive growth and enhance value creation.

A copy of the press release is furnished as Exhibit 99.1 hereto and incorporated herein by reference.

The information in this Item 7.01, including the Exhibit 99.1 furnished under Item 9.01, shall not be deemed to be “filed” for purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”) or otherwise subject to the liabilities of that section. Furthermore, the information in this Item 7.01, including the Exhibit 99.1 furnished under Item 9.01, shall not be deemed to be incorporated by reference into the filings of the Company under the Securities Act of 1933 or the Exchange Act.

 

Item 9.01

Financial Statements and Exhibits.

(d) Exhibits.

 

Exhibit
No.

  

Description

99.1    Press release issued by The Wendy’s Company on October 9, 2025
104    Cover Page Interactive Data File (the cover page XBRL tags are embedded within the Inline XBRL document).

 

2


SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

        THE WENDY’S COMPANY
Date: October 9, 2025     By:  

/s/ Mark L. Johnson

      Mark L. Johnson
      Director – Corporate & Securities Counsel, and Assistant Secretary

 

3

FAQ

What did The Wendy’s Company (WEN) announce in this Form 8-K?

The Wendy’s Company furnished a press release about Project Fresh, a strategic plan to drive growth and enhance value creation. The release is attached as Exhibit 99.1 and is provided under Item 7.01 of the Form 8-K.

What is Project Fresh mentioned in Wendy’s (WEN) recent filing?

Project Fresh is described as The Wendy’s Company’s strategic plan to drive growth and enhance value creation. Details of the plan are contained in a press release dated October 9, 2025, furnished as Exhibit 99.1 to the Form 8-K.

Is the Project Fresh information in Wendy’s (WEN) 8-K considered filed with the SEC?

No. The Wendy’s Company specifies that the information in Item 7.01, including Exhibit 99.1, is furnished and not filed for purposes of Section 18 of the Exchange Act, limiting associated liabilities and regulatory treatment of the disclosure.

Which exhibit in the Wendy’s (WEN) Form 8-K contains the Project Fresh press release?

Exhibit 99.1 to The Wendy’s Company Form 8-K contains the press release about Project Fresh. The filing also lists Exhibit 104, which covers the cover page interactive data file embedded within the Inline XBRL document.

Under which item did Wendy’s (WEN) furnish the Project Fresh press release?

The Wendy’s Company furnished the Project Fresh press release under Item 7.01, Regulation FD Disclosure. The company also notes the exhibit under Item 9.01, while clarifying the furnished, non-filed status of this information for Exchange Act purposes.
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