[144] Wix.com Ltd. SEC Filing

Rhea-AI Filing Summary

Wix.com Ltd. (WIX) Form 144 notice shows a proposed sale of 6,579 ordinary shares through Oppenheimer & Co. with an aggregate market value of $1,190,733.21, to be sold on 09/18/2025 on Nasdaq. The filer reports these shares were acquired by exercising options on 07/11/2013 with 371,052 shares originally acquired on that date and cash paid upon exercise. The filing also discloses prior sales by the same person during the past three months: 172 shares on 09/02/2025 for $24,164.30, 58,824 shares on 09/11/2025 for $10,056,845.16, and 6,945 shares on 09/16/2025 for $1,252,073.77. The notice includes the standard Rule 144 attestation that the seller has no undisclosed material nonpublic information.

Positive

• Filer is following disclosure requirements by submitting a Form 144 under Rule 144, providing transparency about an intended sale
• Document specifies acquisition method and payment: shares were exercised from options on 07/11/2013 with cash upon exercise

Negative

• Filer reported substantial recent insider sales: 58,824 shares on 09/11/2025 for $10,056,845.16 and additional sales, indicating significant insider liquidity
• Proposed sale of 6,579 shares valued at $1,190,733.21 could further reduce insider holdings in a short period

Insights

Securities Analyst

TL;DR Insider plans to sell 6,579 shares under Rule 144; recent large disposals were already executed in September.

The filing is a routine Form 144 notice indicating compliance with Rule 144 for an intended sale of 6,579 ordinary shares valued at $1.19 million on Nasdaq. The shares were acquired via option exercise in 2013 and paid in cash at exercise, which is disclosed. Recent reported dispositions include a materially larger block of 58,824 shares on 09/11/2025 generating over $10.0 million, plus other smaller sales. From a trading-flow perspective, the filing documents permitted insider liquidity events rather than new corporate actions; it provides transparency on timing and volumes but contains no operating or financial performance data.

Corporate Governance Expert

TL;DR Significant insider selling activity occurred in mid-September, which is governance-relevant but not itself evidence of misconduct.

The disclosure shows concentrated insider selling within a short window: combined reported sales in the past three months exceed 65,000 shares and generated over $11.3 million in gross proceeds. Such concentrated sales may warrant investor attention because they change insider ownership levels and could influence market supply for the stock. The filing includes the standard attestation about lack of undisclosed material information and indicates the seller is relying on Rule 144 procedures. There is no indication in this document of any regulatory breach or undisclosed company developments.

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK
Filer CCC
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer

SEC File Number

Address of Issuer

Phone

Name of Person for Whose Account the Securities are To Be Sold

See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.

Relationship to Issuer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Ordinary	Oppenheimer & Co. Inc Broad 85 St. New York NY 10004	6579	1190733.21	56107932	09/18/2025	Nasdaq

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Ordinary	07/11/2013	Exercised Options	Issuer			371052	07/11/2013	Cash Upon Exercise

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Shai Omer 5 YUNITSMAN ST. Tel Aviv L3 6936025	Ordinary	09/02/2025	172	24164.30
Shai Omer 5 YUNITSMAN ST. Tel Aviv L3 6936025	Ordinary	09/11/2025	58824	10056845.16
Shai Omer 5 YUNITSMAN ST. Tel Aviv L3 6936025	Ordinary	09/16/2025	6945	1252073.77

144: Remarks and Signature

Remarks

Date of Notice

Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1

ATTENTION:

The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.

Signature

ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)

FAQ

What does WIX Form 144 filed here disclose about insider sales?

The filing discloses a proposed sale of 6,579 ordinary shares (aggregate value $1,190,733.21) to be sold on 09/18/2025, and prior sales of 172, 58,824, and 6,945 shares on 09/02/2025, 09/11/2025, and 09/16/2025 respectively.

How were the shares being sold originally acquired according to the filing?

The shares were acquired by the seller through exercise of options on 07/11/2013 and payment was cash upon exercise.

Which broker is named for the proposed sale in the WIX Form 144?

The proposed sale lists Oppenheimer & Co. Inc located at Broad 85 St. New York NY 10004 as the broker.

On which exchange will the proposed WIX sale occur?

The filing specifies Nasdaq as the securities exchange for the proposed sale.

Does the Form 144 indicate the filer has undisclosed material information?

By signing the notice the filer represents they do not know any material undisclosed information about the issuer, per the attestation included in the form.