Wix Files Form 6-K: $200M Boost to Buyback Program

Rhea-AI Filing Summary

Wix.com Ltd. reported a $200 million increase to its share repurchase program in a press release attached to this Form 6-K. The filing, dated August 11, 2025, includes an explanatory note saying the press release titled "Wix Announces $200 Million Increase to Share Repurchase Program" is filed as Exhibit 99.1. The Form 6-K itself does not present additional financial details or schedules; it serves to deliver the press release to investors and regulators. The report is signed by Naama Kaenan, General Counsel. A share repurchase program authorizes the company to buy back outstanding shares, and this filing notifies the market of the announced $200 million increase.

Positive

• $200 million increase to the share repurchase program was announced and formally disclosed via Form 6-K
• Press release attached as Exhibit 99.1, providing an official source for the announcement

Negative

• None.

Insights

Financial Analyst

TL;DR: A $200M buyback increase is a clear capital-return action; its market impact depends on program scale and timing details.

The Form 6-K simply delivers a press release announcing a $200 million increase to Wix's share repurchase program. From a shareholder-value perspective, buybacks can be accretive by reducing outstanding shares and returning capital, but the filing provides no details on the total authorized program size, execution timeline, or funding source. Without those specifics, valuation impact cannot be quantified from this filing alone.

Corporate Governance Expert

TL;DR: The company disclosed a sizable repurchase increase; governance implications hinge on authorization, disclosure, and execution details.

The Form 6-K attaches the press release as Exhibit 99.1 announcing a $200 million increase to the repurchase program. The filing confirms the disclosure but does not include governance-level details such as board authorization language or program limits. Investors must consult the attached press release and subsequent filings for approval history, repurchase methods, and disclosure on share count effects.

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

______________________

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of the

Securities Exchange Act of 1934

For the month of August 2025

Commission File Number: 001-36158

Wix.com Ltd.

(Translation of registrant’s name into English)

5 Yunitsman St.,

Tel Aviv, Israel, 6936025

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F ☒ Form 40-F ☐

EXPLANATORY NOTE

On August 11, 2025, Wix.com Ltd. (NASDAQ: WIX) issued a press release titled “Wix Announces $200 Million Increase to Share Repurchase Program”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

Date: August 11, 2025

WIX.COM LTD.

By:    /s/ Naama Kaenan

Name:    Naama Kaenan

Title:    General Counsel

EXHIBIT INDEX

The following exhibit is filed as part of this Form 6-K:

Exhibit			Description
99.1			Press release dated August 11, 2025 titled “Wix Announces $200 Million Increase to Share Repurchase Program”.

FAQ

What did WIX announce in this Form 6-K?

Wix announced a $200 million increase to its share repurchase program, disclosed in a press release attached as Exhibit 99.1 to the Form 6-K.

When was the announcement filed for WIX?

The Form 6-K is dated August 11, 2025, and it references a press release with the same date announcing the $200 million increase.

Does the Form 6-K include details on timing or total program size for the WIX repurchase?

No. The Form 6-K contains an explanatory note and the press release reference; it does not include additional timing, total program size, or funding details within the filing text provided.

Where can investors find the full press release about WIX's buyback increase?

The press release is attached as Exhibit 99.1 to this Form 6-K and is referenced in the explanatory note dated August 11, 2025.

Who signed the Form 6-K for WIX?

Naama Kaenan, General Counsel, signed the Form 6-K dated August 11, 2025.