Warby Parker (NYSE: WRBY) co-CEO sells 100K shares, converts 100K
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Warby Parker Inc. co-CEO Neil Blumenthal reported open‑market sales of 100,000 shares of Class A Common Stock at prices around $24–$25 per share. These sales were made under a pre‑arranged Rule 10b5-1 trading plan adopted on September 16, 2025.
On the same dates, he converted 100,000 shares of Class B Common Stock into Class A Common Stock at an exercise price of $0.00 per share, so the sales largely reflect a conversion‑and‑sell pattern. After the transactions, he directly holds 50,165 Class A shares and continues to have additional indirect interests through various family trusts and Class B holdings.
Positive
- None.
Negative
- None.
Insights
Co-CEO executes 10b5-1 conversion-and-sale totaling 100K shares while retaining large multi-class stake.
The filing shows Neil Blumenthal selling 100,000 Class A shares at roughly $24–$25, with matching 100,000-share conversions from Class B at $0.00 exercise price. This is a structured conversion-and-sale sequence rather than a standalone liquidation.
The sales were executed under a Rule 10b5-1 trading plan adopted on September 16, 2025, indicating they were pre‑scheduled. Following the trades, he still directly owns 50,165 Class A shares and maintains substantial indirect exposure via family trusts and convertible Class B holdings, suggesting continued significant alignment with shareholders.
Insider Trade Summary 10b5-1
Net Seller: 100,000 shares ($2,467,130)
Net Sell
19 txns
Insider
Blumenthal Neil Harris
Role
Co-Chief Executive Officer
Sold
100,000 shs ($2.47M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 22,442 | $0.00 | -- |
| Conversion | Class A Common Stock | 22,442 | $0.00 | -- |
| Sale | Class A Common Stock | 22,442 | $25.09 | $563K |
| Conversion | Class B Common Stock | 75,213 | $0.00 | -- |
| Conversion | Class A Common Stock | 47,655 | $0.00 | -- |
| Sale | Class A Common Stock | 47,655 | $24.29 | $1.16M |
| Conversion | Class A Common Stock | 27,558 | $0.00 | -- |
| Sale | Class A Common Stock | 27,558 | $25.04 | $690K |
| Conversion | Class B Common Stock | 2,345 | $0.00 | -- |
| Conversion | Class A Common Stock | 2,345 | $0.00 | -- |
| Sale | Class A Common Stock | 2,345 | $24.08 | $56K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 3,019,614 shares (Direct, null);
Class A Common Stock — 72,607 shares (Direct, null);
Class B Common Stock — 200,000 shares (Indirect, By Royal Blue Aries Trust);
Class A Common Stock — 200,000 shares (Indirect, By Royal Blue Aries Trust)
Footnotes (1)
- These share sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 16, 2025. The price reported in Column 4 is an average execution price rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $23.99 to $24.185 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. The price reported in Column 4 is an average execution price rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $23.99 to $24.72 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. The price reported in Column 4 is an average execution price rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $24.99 to $25.17 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. The price reported in Column 4 is an average execution price rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $24.99 to $25.33 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis. The Class B Common Stock will automatically convert into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (i) transfer of Class B Common Stock to a person or entity that is not in the transferor's permitted ownership group, (ii) October 1, 2031, (iii) with respect to any Class B Common Stock held by any person or entity in Neil Blumenthal's permitted ownership group, (A) such time as Neil Blumenthal is removed or resigns from the board of directors, or otherwise ceases to serve as a director, (B) such time as Neil Blumenthal ceases to be either an employee, officer or consultant of the Company or any of its subsidiaries, or (C) the date that is 12 months after the death or disability of Neil Blumenthal, and (iv) with respect to any Class B common stock held by any person or entity in Dave Gilboa's permitted ownership group, (A) such time as Dave Gilboa is removed or resigns from the board of directors, or otherwise ceases to serve as a director, (B) such time as Dave Gilboa ceases to be either an employee, officer or consultant of the Company or any of its subsidiaries, or (C) the date that is 12 months after the death or disability of Dave Gilboa.
Key Figures
Shares sold: 100,000 shares
Average sale price (example): $25.09/share
Shares converted: 100,000 shares
+3 more
6 metrics
Shares sold
100,000 shares
Total Class A shares sold in open-market transactions
Average sale price (example)
$25.09/share
One reported average execution price for Class A stock
Shares converted
100,000 shares
Class B shares converted into Class A at $0.00
Direct Class A holdings after
50,165 shares
Direct Class A Common Stock owned following transactions
Net share activity
-100,000 shares
Net buy-sell direction from transaction summary
10b5-1 plan adoption date
September 16, 2025
Date co-CEO adopted the Rule 10b5-1 trading plan
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, derivative conversion, permitted ownership group, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"These share sales were effected pursuant to a Rule 10b5-1 trading plan adopted"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"The Class B Common Stock is convertible at any time at the option"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
derivative conversion financial
"transaction_action": "derivative conversion","transaction_code_description": "Conversion of derivative security""
permitted ownership group regulatory
"transfer of Class B Common Stock to a person or entity that is not in the transferor's permitted ownership group"
automatic conversion financial
"The Class B Common Stock will automatically convert into shares of the Issuer's Class A Common Stock"
FAQ
What insider transactions did WRBY co-CEO Neil Blumenthal report?
Neil Blumenthal reported selling 100,000 shares of Warby Parker Class A Common Stock in open‑market trades while converting an equal 100,000 shares of Class B into Class A at $0.00 per share, creating a coordinated conversion‑and‑sale pattern across several days.
Was Neil Blumenthal’s Warby Parker stock sale under a Rule 10b5-1 plan?
Yes. A footnote explains these share sales were effected under a Rule 10b5-1 trading plan adopted on September 16, 2025. Such plans pre‑schedule trades, indicating the timing of these sales was determined in advance rather than made opportunistically.