Warby Parker (WRBY) Co-CEO Blumenthal converts and sells 9,200 shares under 10b5-1 plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Warby Parker Inc. Co-CEO Neil Blumenthal reported a small, pre-planned share sale alongside a related share conversion. He converted 9,200 shares of Class B Common Stock into Class A Common Stock and then sold 9,200 Class A shares at an average price of $29.99 per share pursuant to a Rule 10b5-1 trading plan adopted on March 17, 2026. Following the sale, he directly held 31,112 Class A shares and continued to hold a substantially larger Class B position, including 3,220,450 Class B shares directly and additional indirect holdings through family trusts that are convertible into Class A on a one-to-one basis under specified conditions.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 9,200 shares ($275,908)
Net Sell
11 txns
Insider
Blumenthal Neil Harris
Role
Co-Chief Executive Officer
Sold
9,200 shs ($276K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 9,200 | $0.00 | -- |
| Conversion | Class A Common Stock | 9,200 | $0.00 | -- |
| Sale | Class A Common Stock | 9,200 | $29.99 | $276K |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 3,220,450 shares (Direct, null);
Class A Common Stock — 40,312 shares (Direct, null);
Class B Common Stock — 200,000 shares (Indirect, By Royal Blue Aries Trust);
Class A Common Stock — 200,000 shares (Indirect, By Royal Blue Aries Trust)
Footnotes (1)
- These share sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2026. The price reported in Column 4 is an average execution price rounded to the nearest hundredth. These shares were sold in multiple transactions at prices ranging from $29.99 to $30.03 inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis. The Class B Common Stock will automatically convert into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (i) transfer of Class B Common Stock to a person or entity that is not in the transferor's permitted ownership group, (ii) October 1, 2031, (iii) with respect to any Class B Common Stock held by any person or entity in Neil Blumenthal's permitted ownership group, (A) such time as Neil Blumenthal is removed or resigns from the board of directors, or otherwise ceases to serve as a director, (B) such time as Neil Blumenthal ceases to be either an employee, officer or consultant of the Company or any of its subsidiaries, or (C) the date that is 12 months after the death or disability of Neil Blumenthal, and (iv) with respect to any Class B common stock held by any person or entity in Dave Gilboa's permitted ownership group, (A) such time as Dave Gilboa is removed or resigns from the board of directors, or otherwise ceases to serve as a director, (B) such time as Dave Gilboa ceases to be either an employee, officer or consultant of the Company or any of its subsidiaries, or (C) the date that is 12 months after the death or disability of Dave Gilboa.
Key Figures
Shares sold: 9,200 shares
Average sale price: $29.99 per share
Direct Class A holdings after sale: 31,112 shares
+3 more
6 metrics
Shares sold
9,200 shares
Class A Common Stock sold in open-market transaction
Average sale price
$29.99 per share
Average execution price for 9,200 Class A shares
Direct Class A holdings after sale
31,112 shares
Class A Common Stock held directly following transactions
Direct Class B holdings after conversion
3,220,450 shares
Class B Common Stock held directly after 9,200-share conversion
Rule 10b5-1 plan adoption date
March 17, 2026
Plan governing the 9,200-share sale
Indirect Class A trust holdings
200,000 shares
Class A Common Stock via Tiffany Blue Gemini Trust after transaction
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, derivative conversion, permitted ownership group, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"These share sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 17, 2026."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis."
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
derivative conversion financial
"transaction_action": "derivative conversion""
permitted ownership group regulatory
"transfer of Class B Common Stock to a person or entity that is not in the transferor's permitted ownership group"
automatic conversion financial
"The Class B Common Stock will automatically convert into shares of the Issuer's Class A Common Stock on a one-to-one basis upon the earlier of (i) transfer..."
FAQ
What did Warby Parker (WRBY) Co-CEO Neil Blumenthal report in this Form 4?
Neil Blumenthal reported converting 9,200 Class B shares into Class A and selling 9,200 Class A shares at an average price of $29.99. The transactions were disclosed as part of his insider ownership updates at Warby Parker.
What indirect Warby Parker (WRBY) holdings for Neil Blumenthal are disclosed?
Indirect holdings are reported through trusts such as the Tiffany Blue Gemini Trust, Royal Blue Aries Trust, Sky Scorpio 2 Trust, Teal Aquarius Trust, and the Neil H. Blumenthal 2011 Family Trust. These positions involve Class A and Class B shares, some convertible one-to-one into Class A.