Warby Parker (WRBY) Co-CEO Discloses Class A Conversions and Sales
Rhea-AI Filing Summary
Warby Parker Inc. (WRBY) reporting person David A. Gilboa disclosed insider transactions on 09/17/2025 and 09/18/2025. The filing shows conversions and sales executed pursuant to a Rule 10b5-1 trading plan adopted March 14, 2025. On 09/17/2025 he converted 600 shares (Code C) and sold 600 Class A shares at an average price of $27.52, leaving 32,861 Class A shares directly owned. On 09/18/2025 he converted 58,360 shares and sold 58,360 Class A shares at an average price of $27.58, resulting in 32,861 Class A shares directly owned after the transactions. The derivative table shows large Class B holdings convertible one-for-one into Class A, and an indirect holding of 1,656,770 Class A-equivalent shares held by the David A. Gilboa 2012 Family Trust.
Positive
- Trades executed under a Rule 10b5-1 trading plan, indicating pre-planned transactions that provide an affirmative defense under insider trading rules
- Filer disclosed average price ranges and offered to provide detailed per-trade data on request, supporting transparency
Negative
- Insider sales of 58,960 Class A shares (600 on 09/17/2025 and 58,360 on 09/18/2025) reduce the reporting person’s direct Class A holdings
- Direct Class A ownership fell to 32,861 shares after the reported transactions
Insights
TL;DR: CEO sold shares under a pre-established 10b5-1 plan; conversions and sales appear orderly but reduce direct holdings.
The reporting shows David Gilboa, a co-CEO and director, converting Class B to Class A shares and selling a total of 58,960 Class A shares across two days under a Rule 10b5-1 plan. The use of a trading plan indicates trades were pre-planned and intended to provide affirmative defense under Rule 10b5-1. Despite the sales, substantial voting and economic exposure remains via Class B shares and an indirect trust holding of 1,656,770 Class A-equivalent shares, preserving long-term alignment with shareholders from a governance perspective.
TL;DR: Material insider sales executed at average prices ~$27.5; disclosed average execution ranges and offered to provide detailed price-level data on request.
The Form 4 discloses average execution prices and notes multiple executions with price ranges: $27.50–$27.57 on 09/17/2025 and $27.50–$27.78 on 09/18/2025. The filer commits to provide per-trade price/quantity details upon request, which supports transparency. From an investor-impact viewpoint, the sales are explicit and documented but are identified as plan-driven rather than opportunistic, reducing signal strength regarding management's view on near-term valuation.