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Williams-Sonoma (WSM) CFO logs pre-planned sale of 1,419 common shares

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Williams-Sonoma Inc. executive vice president and CFO Jeffrey Howie sold shares of Common Stock in a series of open-market transactions. On April 8, 2026, he sold a total of 1,419 shares at prices ranging from about $186.55 to $193.41 per share under a pre-arranged Rule 10b5-1 trading plan adopted on November 21, 2025. After these sales, he directly holds 34,138 shares of Williams-Sonoma common stock.

Positive

  • None.

Negative

  • None.

Insights

CFO’s pre-planned sales are modest relative to remaining holdings.

Williams-Sonoma EVP and CFO Jeffrey Howie reported open-market sales totaling 1,419 shares of Common Stock on April 8, 2026. Sale prices ranged from about $186.55 to $193.41 per share across multiple executions.

The transactions were made pursuant to a Rule 10b5-1 trading plan adopted on November 21, 2025, indicating they were pre-scheduled rather than opportunistic. Following these trades, he directly owns 34,138 shares, so the sale represents only a small portion of his visible equity stake.

Because the transactions are both pre-planned and relatively small versus his remaining holdings, they typically carry limited informational value about management’s view of the stock. Future company filings may provide additional context on his overall compensation and equity position.

Insider Howie Jeffrey
Role EVP CHIEF FINANCIAL OFFICER
Sold 1,419 shs ($267K)
Type Security Shares Price Value
Sale Common Stock 340 $187.11 $64K
Sale Common Stock 666 $188.04 $125K
Sale Common Stock 191 $188.79 $36K
Sale Common Stock 50 $190.45 $10K
Sale Common Stock 116 $191.20 $22K
Sale Common Stock 24 $192.29 $5K
Sale Common Stock 32 $193.23 $6K
Holdings After Transaction: Common Stock — 35,217 shares (Direct)
Footnotes (1)
  1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $186.55 to $187.52. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $187.55 to $188.54. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $188.57 to $189.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $189.84 to $190.81. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $190.84 to $191.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $192.09 to $192.48. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $193.12 to $193.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
Total shares sold 1,419 shares Aggregate common shares sold on April 8, 2026
Shares held after transactions 34,138 shares Direct common stock ownership following April 8, 2026 sales
Sale price block 1 $187.11 per share Open-market sale of 340 shares of Common Stock
Sale price block 2 $188.04 per share Open-market sale of 666 shares of Common Stock
Sale price block 3 $188.79 per share Open-market sale of 191 shares of Common Stock
Highest reported sale price $193.23 per share Open-market sale of 32 shares of Common Stock
Rule 10b5-1 plan adoption date November 21, 2025 Pre-arranged trading plan governing April 8, 2026 sales
Rule 10b5-1 trading plan regulatory
"Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average price financial
"Reflects the weighted average price as the shares were sold in multiple transactions."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
multiple transactions financial
"shares were sold in multiple transactions. The per share transaction price ranged"
non-derivative financial
""transaction_type": "non-derivative""
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Howie Jeffrey
(Last)(First)(Middle)
3250 VAN NESS AVE.
(Street)
SAN FRANCISCO CALIFORNIA 94109
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP CHIEF FINANCIAL OFFICER
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/08/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/08/2026S340(1)D$187.11(2)35,217D
Common Stock04/08/2026S666(1)D$188.04(3)34,551D
Common Stock04/08/2026S191(1)D$188.79(4)34,360D
Common Stock04/08/2026S50(1)D$190.45(5)34,310D
Common Stock04/08/2026S116(1)D$191.2(6)34,194D
Common Stock04/08/2026S24(1)D$192.29(7)34,170D
Common Stock04/08/2026S32(1)D$193.23(8)34,138D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 21, 2025.
2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $186.55 to $187.52. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $187.55 to $188.54. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $188.57 to $189.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $189.84 to $190.81. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $190.84 to $191.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
7. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $192.09 to $192.48. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
8. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $193.12 to $193.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
/s/ David R. King, Attorney-in-Fact for Jeffrey Howie04/10/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What did Williams-Sonoma (WSM) CFO Jeffrey Howie report in this Form 4?

Jeffrey Howie, EVP and CFO of Williams-Sonoma, reported selling 1,419 shares of Common Stock in open-market transactions on April 8, 2026. The trades were executed under a pre-arranged Rule 10b5-1 trading plan adopted in November 2025, indicating scheduled portfolio activity.

How many Williams-Sonoma (WSM) shares did the CFO sell and at what prices?

The CFO sold 1,419 Williams-Sonoma Common Stock shares across multiple trades. Reported weighted average prices for blocks ranged from about $186.55 to $193.41 per share, reflecting execution at several price levels within that band on the same trading date.

How many Williams-Sonoma (WSM) shares does the CFO still own after these sales?

After the reported transactions, Jeffrey Howie directly owns 34,138 shares of Williams-Sonoma Common Stock. This indicates the 1,419 shares sold on April 8, 2026 represent only a small fraction of his remaining direct equity position in the company.

Were the Williams-Sonoma (WSM) CFO’s stock sales made under a Rule 10b5-1 plan?

Yes. The filing states the sales were made under a Rule 10b5-1 trading plan adopted by Jeffrey Howie on November 21, 2025. Such plans are pre-arranged schedules for trades, designed to separate trading decisions from day-to-day market or company developments.

What type of transactions are disclosed in this Williams-Sonoma (WSM) insider filing?

The filing discloses non-derivative open-market sales of Williams-Sonoma Common Stock coded as “S” transactions. All seven entries occurred on April 8, 2026, and are described as sales in the open market or private transactions at specified weighted average prices per share.