Williams-Sonoma CEO sells 20,000 shares under plan
Williams-Sonoma, Inc. President & CEO Laura Alber reported open-market sales of 20,000 shares of common stock on May 14, 2026, under a pre-arranged Rule 10b5-1 trading plan adopted on October 2, 2025.
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Form Type
4
Rhea-AI Filing Summary
Williams-Sonoma, Inc. President & CEO Laura Alber reported open-market sales of 20,000 shares of common stock on May 14, 2026, under a pre-arranged Rule 10b5-1 trading plan adopted on October 2, 2025. The sales were executed in multiple trades at weighted average prices that include $171.93 and $174.57 per share. After these transactions, she directly holds 938,524 Williams-Sonoma shares and indirectly holds 33,808 shares through the Williams-Sonoma, Inc. Stock Fund in the company’s 401(k) Plan.
Insider Trade Summary 10b5-1
Net Seller: 20,000 shares
Net Sell
5 txns
Insider
ALBER LAURA
Role
PRESIDENT & CEO
Sold
20,000 shs ($3.45M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 7,302 | $171.93 | $1.26M |
| Sale | Common Stock | 9,689 | $172.72 | $1.67M |
| Sale | Common Stock | 2,609 | $173.78 | $453K |
| Sale | Common Stock | 400 | $174.57 | $70K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 938,524 shares (Direct);
Common Stock — 33,808 shares (Indirect, By Managed Account)
Footnotes (6)
- F1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.
- F2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.43 to $172.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $172.43 to $173.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $173.44 to $174.32. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $174.47 to $174.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
- F6. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated May 14, 2026.
Key Figures
Shares sold: 20,000 shares
Sale price example: $174.57 per share
Sale price example: $171.93 per share
+3 more
6 metrics
Shares sold
20,000 shares
Total common shares sold on May 14, 2026
Sale price example
$174.57 per share
Weighted average price for one reported trade lot
Sale price example
$171.93 per share
Weighted average price for another reported trade lot
Direct holdings after sale
938,524 shares
Common stock directly owned following transactions
Indirect 401(k) holdings
33,808 shares
Williams-Sonoma, Inc. Stock Fund in 401(k) Plan as of May 14, 2026
Net share direction
20,000-share net sell
Net change from reported buy/sell activity in this filing
Key Terms
Rule 10b5-1 trading plan, weighted average price, Williams-Sonoma, Inc. Stock Fund, 401(k) Plan
4 terms
Rule 10b5-1 trading plan regulatory
"Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"Reflects the weighted average price as the shares were sold in multiple transactions."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
Williams-Sonoma, Inc. Stock Fund financial
"Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan"
401(k) Plan financial
"Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated May 14, 2026."
A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Was Laura Alber’s Williams-Sonoma (WSM) stock sale under a Rule 10b5-1 plan?
Yes. The filing states the 20,000-share sale was executed under a Rule 10b5-1 trading plan adopted on October 2, 2025. Such plans pre-schedule trades, making the timing more routine and less discretionary from an insider-trading perspective.
What type of transactions did Williams-Sonoma (WSM) CEO Laura Alber report?
Laura Alber reported open-market sales of common stock coded as “S” transactions, plus an updated holding entry for shares in the Williams-Sonoma, Inc. Stock Fund under the 401(k) Plan. No option exercises or derivative transactions were included.
AI-generated analysis. How Rhea-AI works. Not financial advice.
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