Williams-Sonoma (WSM) CEO Laura Alber sells 20,000 shares in Rule 10b5-1 trades

Q: How many Williams-Sonoma (WSM) shares did CEO Laura Alber sell?

Laura Alber sold a total of 20,000 Williams-Sonoma common shares on May 14, 2026. The sales occurred in multiple open-market transactions at stated weighted average prices, as detailed in the Form 4 insider trading report.

Q: At what prices did Williams-Sonoma (WSM) CEO Laura Alber sell shares?

Laura Alber’s reported sales used weighted average prices , including $171.93 and $174.57 per share. The filing notes that shares were sold in multiple transactions, with full price breakdowns available upon request to the company or regulators.

Q: Was Laura Alber’s Williams-Sonoma (WSM) stock sale under a Rule 10b5-1 plan?

Yes. The filing states the 20,000-share sale was executed under a Rule 10b5-1 trading plan adopted on October 2, 2025. Such plans pre-schedule trades, making the timing more routine and less discretionary from an insider-trading perspective.

Q: What type of transactions did Williams-Sonoma (WSM) CEO Laura Alber report?

Laura Alber reported open-market sales of common stock coded as “S” transactions, plus an updated holding entry for shares in the Williams-Sonoma, Inc. Stock Fund under the 401(k) Plan. No option exercises or derivative transactions were included.

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Williams-Sonoma, Inc. President & CEO Laura Alber reported open-market sales of 20,000 shares of common stock on May 14, 2026, under a pre-arranged Rule 10b5-1 trading plan adopted on October 2, 2025. The sales were executed in multiple trades at weighted average prices that include $171.93 and $174.57 per share. After these transactions, she directly holds 938,524 Williams-Sonoma shares and indirectly holds 33,808 shares through the Williams-Sonoma, Inc. Stock Fund in the company’s 401(k) Plan.

Insider Trade Summary 10b5-1

Net Seller: 20,000 shares ($3,452,137)

Net Sell 5 txns

Insider ALBER LAURA

Role PRESIDENT & CEO

Sold 20,000 shs ($3.45M)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,302	$171.93	$1.26M
Sale	Common Stock	9,689	$172.72	$1.67M
Sale	Common Stock	2,609	$173.78	$453K
Sale	Common Stock	400	$174.57	$70K
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 951,222 shares (Direct, null); Common Stock — 33,808 shares (Indirect, By Managed Account)

Footnotes (1)

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.43 to $172.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $172.43 to $173.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $173.44 to $174.32. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $174.47 to $174.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated May 14, 2026.

Key Figures

Shares sold: 20,000 shares Sale price example: $174.57 per share Sale price example: $171.93 per share +3 more

6 metrics

Shares sold 20,000 shares Total common shares sold on May 14, 2026

Sale price example $174.57 per share Weighted average price for one reported trade lot

Sale price example $171.93 per share Weighted average price for another reported trade lot

Direct holdings after sale 938,524 shares Common stock directly owned following transactions

Indirect 401(k) holdings 33,808 shares Williams-Sonoma, Inc. Stock Fund in 401(k) Plan as of May 14, 2026

Net share direction 20,000-share net sell Net change from reported buy/sell activity in this filing

Key Terms

Rule 10b5-1 trading plan, weighted average price, Williams-Sonoma, Inc. Stock Fund, 401(k) Plan

4 terms

Rule 10b5-1 trading plan regulatory

"Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025."

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

weighted average price financial

"Reflects the weighted average price as the shares were sold in multiple transactions."

Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.

Williams-Sonoma, Inc. Stock Fund financial

"Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan"

401(k) Plan financial

"Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated May 14, 2026."

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

Form 4 Insider Transactions: What Each Field Means →

05/18/2026 - 06:06 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

ALBER LAURA

(Last)

(First)

(Middle)

3250 VAN NESS AVENUE

(Street)

SAN FRANCISCO

CALIFORNIA

94109

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	PRESIDENT & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
05/14/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	05/14/2026		S		7,302⁽¹⁾	D	$171.93⁽²⁾	951,222	D
Common Stock	05/14/2026		S		9,689⁽¹⁾	D	$172.72⁽³⁾	941,533	D
Common Stock	05/14/2026		S		2,609⁽¹⁾	D	$173.78⁽⁴⁾	938,924	D
Common Stock	05/14/2026		S		400⁽¹⁾	D	$174.57⁽⁵⁾	938,524	D
Common Stock								33,808	I	By Managed Account⁽⁶⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $171.43 to $172.41. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $172.43 to $173.40. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $173.44 to $174.32. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $174.47 to $174.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

6. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated May 14, 2026.

	/s/ David R. King, Attorney-in-Fact for Laura Alber	05/18/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

How many Williams-Sonoma (WSM) shares did CEO Laura Alber sell?

Laura Alber sold a total of 20,000 Williams-Sonoma common shares on May 14, 2026. The sales occurred in multiple open-market transactions at stated weighted average prices, as detailed in the Form 4 insider trading report.

At what prices did Williams-Sonoma (WSM) CEO Laura Alber sell shares?

Laura Alber’s reported sales used weighted average prices, including $171.93 and $174.57 per share. The filing notes that shares were sold in multiple transactions, with full price breakdowns available upon request to the company or regulators.

How many Williams-Sonoma (WSM) shares does Laura Alber hold after the sale?

After the reported transactions, Laura Alber directly holds 938,524 Williams-Sonoma shares. She also indirectly holds 33,808 shares in the Williams-Sonoma, Inc. Stock Fund through the company’s 401(k) Plan, based on a statement dated May 14, 2026.

Was Laura Alber’s Williams-Sonoma (WSM) stock sale under a Rule 10b5-1 plan?

Yes. The filing states the 20,000-share sale was executed under a Rule 10b5-1 trading plan adopted on October 2, 2025. Such plans pre-schedule trades, making the timing more routine and less discretionary from an insider-trading perspective.

What type of transactions did Williams-Sonoma (WSM) CEO Laura Alber report?

Laura Alber reported open-market sales of common stock coded as “S” transactions, plus an updated holding entry for shares in the Williams-Sonoma, Inc. Stock Fund under the 401(k) Plan. No option exercises or derivative transactions were included.