[Form 4] WILLIAMS SONOMA INC Insider Trading Activity
Rhea-AI Filing Summary
Williams-Sonoma, Inc. President & CEO Laura Alber reported an open-market sale of 15,000 shares of common stock at $200.00 per share on May 27, 2026. The transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on October 2, 2025, indicating it was pre-arranged. Following the sale, she directly holds 923,524 shares of common stock and also has 33,900 shares in the Williams-Sonoma, Inc. Stock Fund under the company 401(k) Plan as of May 27, 2026.
Positive
- None.
Negative
- None.
Insights
CEO’s 15,000-share sale is small, pre-planned, and appears routine.
Laura Alber, President & CEO of Williams-Sonoma, Inc., sold 15,000 shares of common stock at $200.00 per share on May 27, 2026. The Form 4 shows this as an open-market transaction coded “S.”
A key detail is that the sale occurred under a Rule 10b5-1 trading plan adopted on October 2, 2025. Such plans are set up in advance, so the timing typically reflects pre-scheduled diversification rather than a new view on the stock.
After the sale, Alber directly owns 923,524 shares and has 33,900 shares in the Williams-Sonoma, Inc. Stock Fund in the company’s 401(k) Plan, based on a statement dated May 27, 2026. The relatively small size of the sale compared with her remaining holdings suggests a routine disposition rather than a major change in exposure.
Insider Trade Summary 10b5-1
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 15,000 | $200.00 | $3.00M |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated May 27, 2026.