[Form 4] WILLIAMS SONOMA INC Insider Trading Activity

Rhea-AI Filing Summary

Williams-Sonoma executive Jeffrey Howie reported the sale of 3,153 shares of WSM common stock on 09/18/2025 under a Rule 10b5-1 trading plan adopted August 26, 2024. Sales occurred in multiple transactions at weighted average prices ranging roughly from $196.67 to $199.52, with per-share execution ranges disclosed in the filing. Following the reported transactions, the filing shows successive beneficial ownership amounts of 36,969, 36,835, 35,277, and 34,138 shares as reported after each sale. The form was signed by an attorney-in-fact on 09/19/2025.

Insights

Securities Analyst

TL;DR: Insider executed modest sales of 3,153 WSM shares under a pre-established 10b5-1 plan; activity appears procedural rather than event-driven.

The Form 4 discloses four sale entries executed on 09/18/2025 pursuant to a 10b5-1 plan adopted 08/26/2024. Aggregate shares sold equal 3,153 with weighted average transaction prices reported between approximately $196.67 and $199.52. The filing provides per-transaction price ranges and indicates the filer will supply granular price-by-price details upon request. For investors, this reads as a routine, pre-planned disposition rather than an opportunistic or reactive executive sale.

Corporate Governance Expert

TL;DR: Use of a documented 10b5-1 plan demonstrates governance best practice; disclosure is complete and offers post-sale ownership detail.

The reporting person used a Rule 10b5-1 trading plan, which helps mitigate accusations of insider timing. The Form 4 includes weighted average prices and explicit per-share price ranges for each sale tranche, and the filer affirmatively offers to provide detailed breakdowns to regulators or shareholders. The signature by an attorney-in-fact is provided, satisfying Form 4 execution requirements. The disclosure is transparent and conforms to common governance standards for insider sales.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Howie Jeffrey

(Last) (First) (Middle)

3250 VAN NESS AVE.

(Street)

SAN FRANCISCO CA 94109

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	EVP CHIEF FINANCIAL OFFICER

3. Date of Earliest Transaction (Month/Day/Year)
09/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/18/2025		S		322(1)	D	$196.67(2)	36,969	D
Common Stock	09/18/2025		S		134(1)	D	$197.64(3)	36,835	D
Common Stock	09/18/2025		S		1,558(1)	D	$198.9(4)	35,277	D
Common Stock	09/18/2025		S		1,139(1)	D	$199.52(5)	34,138	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2024.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $196.15 to $196.92. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $197.19 to $198.17. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $198.30 to $199.28. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $199.30 to $199.99. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

	/s/ David R. King, Attorney-in-Fact for Jeffrey Howie	09/19/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider activity did WSM report on 09/18/2025?

Jeffrey Howie sold 3,153 shares of WSM common stock on 09/18/2025 in multiple transactions under a 10b5-1 plan.

Were the WSM sales part of a pre-arranged plan?

Yes. The sales were made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 26, 2024.

What prices were the WSM shares sold at?

The filing reports weighted average prices ranging approximately from $196.67 to $199.52, with per-transaction ranges provided for each tranche.

How many WSM shares did the reporting person own after the sales?

The Form 4 shows successive post-sale beneficial ownership amounts of 36,969, 36,835, 35,277, and 34,138 shares following each reported disposal.

Who signed the Form 4 for Jeffrey Howie?

The Form 4 was signed by David R. King, Attorney-in-Fact for Jeffrey Howie on 09/19/2025.