WILLIAMS-SONOMA, INC. PROMOTES ABBY TEISCH TO CHIEF MARKETING OFFICER

Key Terms

digital-first technical

A digital-first approach prioritizes online channels, tools and data for delivering products, services and customer experiences before relying on physical locations or paperwork. For investors, it signals a company is focused on faster scale, lower ongoing costs and better tracking of customer behavior—like a store that opens online before renting a storefront—so revenue growth, margins and competitive reach can improve more quickly than with traditional methods.

performance marketing technical

Performance marketing is an advertising approach where companies pay only when a measurable action happens—such as a sale, a lead, or a sign-up—similar to hiring a salesperson paid on commission rather than by the hour. Investors watch it because it makes customer acquisition costs and returns easier to track and optimize, affecting revenue growth, profit margins and how efficiently a business can scale; changes in ad platforms or privacy rules can quickly alter its effectiveness.

customer engagement technical

Customer engagement is the level of interaction and connection a person has with a business or brand, reflecting how involved or interested they are. It can be compared to a relationship where frequent, positive interactions deepen trust and loyalty. For investors, strong customer engagement often indicates a healthy, trusted company and can lead to sustained growth and stability.

data-driven technical

An approach where decisions, strategies and actions are based primarily on measured information and analysis rather than gut feeling or habit. For investors, a data-driven company or report suggests choices are backed by evidence—like a chef following a tested recipe—making performance more predictable, risks clearer and outcomes easier to track, though the value depends on the quality and relevance of the underlying data.

enterprise-wide technical

Enterprise-wide describes something that applies across an entire company—covering all divisions, locations, teams and core processes rather than a single department or project. For investors, enterprise-wide initiatives or risks matter because they can change a company’s overall costs, efficiency and growth prospects in a single move; think of it like repainting an entire house rather than just one room, with bigger impact, cost and disruption.

executive leadership team technical

The executive leadership team is a group of top managers responsible for making key decisions and setting the overall direction of an organization. They include the highest-ranking executives, such as the CEO and CFO, who work together like a team of captains guiding a ship. For investors, this team’s experience and decisions can significantly influence the company's success and stability.

SAN FRANCISCO--(BUSINESS WIRE)--

Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, announced today the promotion of Abby Teisch to Chief Marketing Officer. Teisch previously served as Executive Vice President of Marketing for Williams-Sonoma, Inc. and will continue to report to President and Chief Executive Officer Laura Alber as a member of the company’s executive leadership team.

In her expanded role, Teisch, a 20-year veteran of Williams-Sonoma, Inc., will lead enterprise-wide marketing strategies across the company’s portfolio of brands, with responsibility for performance marketing, customer engagement, and data-driven growth initiatives.

“Abby brings a powerful combination of brand vision, digital fluency, and operational excellence to our team,” said Laura Alber, President and CEO of Williams-Sonoma, Inc. “Her contributions to our company have been instrumental in establishing our leadership in digital marketing and customer loyalty. Her work as CMO will be an accelerant to our long-term growth strategies.”

During her tenure as EVP of Marketing, Teisch advanced the company’s marketing strategy and measurement capabilities, enhanced digital customer acquisition and retention efforts, and elevated brand storytelling across channels. Under her leadership, Teisch’s teams balance creativity with precision analytics, strengthening both brand equity and bottom-line results. Her leadership has supported Williams-Sonoma, Inc.’s continued differentiation as a digital-first, design-led retailer.

“Williams-Sonoma, Inc. is home to some of the most iconic brands in retail, grounded in quality, craftsmanship, and innovation,” said Teisch. “I am honored to be the company’s CMO and look forward to building on its strong foundation — deepening customer engagement, expanding digital reach, and advancing marketing strategies that connect meaningfully across every touchpoint.”

The promotion underscores Williams-Sonoma, Inc.’s continued investment in brand leadership, data-driven marketing, and customer experience innovation to advance its long-term strategic priorities.

ABOUT WILLIAMS-SONOMA, INC.

Williams-Sonoma, Inc. is the world’s largest digital-first, design-led and sustainable home retailer. The company’s brands — Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow — represent distinct merchandise strategies that are marketed through e-commerce, direct-mail catalogs, retail stores, and business-to-business. These brands collectively support The Key Rewards, our loyalty and credit card program that offers members exclusive benefits. We operate in the U.S., Puerto Rico, Canada, Australia and the United Kingdom, and have unaffiliated franchisees that operate stores in Mexico, South Korea, India and the Philippines.

WSM-PR

View source version on businesswire.com: https://www.businesswire.com/news/home/20260302596757/en/

Kendall Coleman

Williams Sonoma, Inc. Public Relations

PR@williams-sonomainc.com

415-616-7926

Source: Williams-Sonoma, Inc.