[Form 4] WILLIAMS SONOMA INC Insider Trading Activity

Rhea-AI Filing Summary

Laura Alber, President & CEO and a director of Williams-Sonoma, Inc. (WSM), reported sales of 90,000 shares of WSM common stock on 09/15/2025 executed pursuant to a Rule 10b5-1 trading plan adopted on 09/10/2024. The sale transactions are reported in six blocks with weighted-average per-share prices listed as $196.81, $197.59, $198.90, $200.02, $200.83 and $201.32, and per-share price ranges disclosed for each block. After the reported sales, Ms. Alber beneficially owned 876,927 shares directly and 33,495 shares indirectly in a managed 401(k) account. The Form 4 was signed by an attorney-in-fact on 09/17/2025.

Positive

• Sales executed under a Rule 10b5-1 plan, indicating pre-authorized transactions
• Full disclosure of weighted-average prices and price ranges for each sale block
• Post-transaction beneficial ownership remains substantial with 876,927 shares directly owned and 33,495 indirectly held in a managed 401(k)

Negative

• Insider sold 90,000 shares in aggregate on 09/15/2025, which is a material volume of shares
• Transactions required reliance on attorney-in-fact signature rather than direct signature by the reporting person

Insights

Corporate Governance Expert

TL;DR: CEO sold 90,000 shares under a pre-existing 10b5-1 plan; holdings remain substantial and transactions were pre-planned.

These sales were executed under a Rule 10b5-1 plan adopted 09/10/2024, which indicates the trades were pre-authorized and intended to provide affirmative defense to insider trading claims. The report lists six sale blocks on 09/15/2025 with weighted-average prices disclosed and per-block price ranges available upon request. Post-transaction beneficial ownership remains material with 876,927 shares held directly and 33,495 indirectly in a managed 401(k) fund. The filing was executed by an attorney-in-fact and properly discloses the plan provenance and share counts.

Securities Analyst

TL;DR: Material volume of insider sales but executed under a 10b5-1 plan; no new information about company performance disclosed.

The Form 4 documents the sale of 90,000 shares on a single date with block-level weighted averages and ranges provided. While the absolute number is meaningful, the filing explicitly states the trades were pursuant to a 10b5-1 plan adopted in 2024. The report also discloses remaining direct and indirect beneficial ownership, preserving transparency about insider exposure. No derivative transactions or additional compensatory details are reported.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

ALBER LAURA

(Last) (First) (Middle)

3250 VAN NESS AVENUE

(Street)

SAN FRANCISCO CA 94109

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	PRESIDENT & CEO

3. Date of Earliest Transaction (Month/Day/Year)
09/15/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	09/15/2025		S		1,062(1)	D	$196.81(2)	965,865	D
Common Stock	09/15/2025		S		1,318(1)	D	$197.59(3)	964,547	D
Common Stock	09/15/2025		S		5,667(1)	D	$198.9(4)	958,880	D
Common Stock	09/15/2025		S		49,569(1)	D	$200.02(5)	909,311	D
Common Stock	09/15/2025		S		32,278(1)	D	$200.83(6)	877,033	D
Common Stock	09/15/2025		S		106(1)	D	$201.32	876,927	D
Common Stock								33,495	I	By Managed Account(7)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $196.26 to $197.21. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $197.29 to $198.16. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $198.28 to $199.27. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $199.31 to $200.30. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

6. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $200.31 to $201.30. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

7. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated September 15, 2025.

	/s/ David R. King, Attorney-in-Fact for Laura Alber	09/17/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What transactions did Laura Alber report for WSM on this Form 4?

The Form 4 reports the sale of 90,000 shares of WSM common stock on 09/15/2025 executed pursuant to a Rule 10b5-1 trading plan.

Were the sales pre-authorized under a trading plan?

Yes. The filing states the sales were made pursuant to a Rule 10b5-1 trading plan adopted on 09/10/2024.

What prices were the shares sold at?

The filing discloses weighted-average per-share prices for each block: $196.81, $197.59, $198.90, $200.02, $200.83, and $201.32, with specified per-block ranges available upon request.

How many WSM shares does Laura Alber own after these transactions?

After the reported sales, Ms. Alber beneficially owned 876,927 shares directly and 33,495 shares indirectly via a managed 401(k) account.

Who signed the Form 4?

The Form 4 was signed by David R. King, Attorney-in-Fact for Laura Alber on 09/17/2025.