Williams-Sonoma (WSM) CEO Reports 90,000-Share Sale via 10b5-1 Plan
Rhea-AI Filing Summary
Laura Alber, President & CEO and a director of Williams-Sonoma, Inc. (WSM), reported sales of 90,000 shares of WSM common stock on 09/15/2025 executed pursuant to a Rule 10b5-1 trading plan adopted on 09/10/2024. The sale transactions are reported in six blocks with weighted-average per-share prices listed as $196.81, $197.59, $198.90, $200.02, $200.83 and $201.32, and per-share price ranges disclosed for each block. After the reported sales, Ms. Alber beneficially owned 876,927 shares directly and 33,495 shares indirectly in a managed 401(k) account. The Form 4 was signed by an attorney-in-fact on 09/17/2025.
Positive
- Sales executed under a Rule 10b5-1 plan, indicating pre-authorized transactions
- Full disclosure of weighted-average prices and price ranges for each sale block
- Post-transaction beneficial ownership remains substantial with 876,927 shares directly owned and 33,495 indirectly held in a managed 401(k)
Negative
- Insider sold 90,000 shares in aggregate on 09/15/2025, which is a material volume of shares
- Transactions required reliance on attorney-in-fact signature rather than direct signature by the reporting person
Insights
TL;DR: CEO sold 90,000 shares under a pre-existing 10b5-1 plan; holdings remain substantial and transactions were pre-planned.
These sales were executed under a Rule 10b5-1 plan adopted 09/10/2024, which indicates the trades were pre-authorized and intended to provide affirmative defense to insider trading claims. The report lists six sale blocks on 09/15/2025 with weighted-average prices disclosed and per-block price ranges available upon request. Post-transaction beneficial ownership remains material with 876,927 shares held directly and 33,495 indirectly in a managed 401(k) fund. The filing was executed by an attorney-in-fact and properly discloses the plan provenance and share counts.
TL;DR: Material volume of insider sales but executed under a 10b5-1 plan; no new information about company performance disclosed.
The Form 4 documents the sale of 90,000 shares on a single date with block-level weighted averages and ranges provided. While the absolute number is meaningful, the filing explicitly states the trades were pursuant to a 10b5-1 plan adopted in 2024. The report also discloses remaining direct and indirect beneficial ownership, preserving transparency about insider exposure. No derivative transactions or additional compensatory details are reported.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,062 | $196.81 | $209K |
| Sale | Common Stock | 1,318 | $197.59 | $260K |
| Sale | Common Stock | 5,667 | $198.90 | $1.13M |
| Sale | Common Stock | 49,569 | $200.02 | $9.91M |
| Sale | Common Stock | 32,278 | $200.83 | $6.48M |
| Sale | Common Stock | 106 | $201.32 | $21K |
| holding | Common Stock | -- | -- | -- |
Footnotes (1)
- Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $196.26 to $197.21. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $197.29 to $198.16. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $198.28 to $199.27. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $199.31 to $200.30. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $200.31 to $201.30. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated September 15, 2025.
