Was Laura Alber’s Williams-Sonoma (WSM) share sale pre-planned under a Rule 10b5-1 plan?

Yes. The filing states the 15,000-share sale was executed under a Rule 10b5-1 trading plan adopted by Laura Alber on October 2, 2025. Such plans pre-schedule trades, reducing the significance of short-term market timing for this transaction.

Williams-Sonoma (WSM) CEO Laura Alber sells 15,000 shares under 10b5-1 plan

Filing Impact

(Very High)

Filing Sentiment

(Negative)

Form Type

Rhea-AI Filing Summary

Williams-Sonoma, Inc. president and CEO Laura Alber reported an open-market sale of 15,000 shares of Common Stock at $200.00 per share. The transaction occurred on April 17, 2026 and was executed pursuant to a Rule 10b5-1 trading plan adopted on October 2, 2025.

After the sale, Alber directly holds 958,524 shares of Williams-Sonoma Common Stock. She also indirectly holds 33,773 shares through the Williams-Sonoma, Inc. Stock Fund in the company’s 401(k) Plan, based on a statement dated April 17, 2026.

Insights

CEO Laura Alber sold 15,000 shares under a pre-set 10b5-1 plan while retaining a large remaining stake.

The filing shows an open-market sale of 15,000 Williams-Sonoma Common shares at $200.00 per share by president and CEO Laura Alber. The sale was carried out under a pre-arranged Rule 10b5-1 trading plan adopted on October 2, 2025, indicating it was scheduled in advance rather than timed opportunistically.

Following the transaction, Alber still directly owns 958,524 shares and indirectly holds 33,773 shares in the company’s 401(k) Stock Fund as of April 17, 2026. Relative to this visible position, the sale represents a small portion of her holdings, suggesting a routine liquidity event rather than a major change in alignment.

Insider Trade Summary 10b5-1

Net Seller: 15,000 shares ($3,000,000)

Net Sell 2 txns

Insider ALBER LAURA

Role PRESIDENT & CEO

Sold 15,000 shs ($3.00M)

Type	Security	Shares	Price	Value
Sale	Common Stock	15,000	$200.00	$3.00M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 958,524 shares (Direct, null); Common Stock — 33,773 shares (Indirect, By Managed Account)

Footnotes (1)

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated April 17, 2026.

Key Figures

Shares sold: 15,000 shares Sale price: $200.00 per share Direct holdings after transaction: 958,524 shares +2 more

5 metrics

Shares sold 15,000 shares Open-market sale of Common Stock on April 17, 2026

Sale price $200.00 per share Transaction price for 15,000 Williams-Sonoma shares

Direct holdings after transaction 958,524 shares Common Stock directly owned by Laura Alber after sale

Indirect 401(k) holdings 33,773 shares Shares in Williams-Sonoma, Inc. Stock Fund under 401(k) Plan as of April 17, 2026

Reported net buy/sell direction Net-sell of 15,000 shares Transaction summary shows net-sell direction for Form 4

Key Terms

Rule 10b5-1 trading plan, open-market sale, Williams-Sonoma, Inc. Stock Fund, 401(k) Plan, +1 more

5 terms

Rule 10b5-1 trading plan regulatory

"Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

open-market sale financial

"transaction_action: "open-market sale" for 15,000 Common Stock shares"

An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.

Williams-Sonoma, Inc. Stock Fund financial

"Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund"

401(k) Plan financial

"Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated April 17, 2026"

A 401(k) plan is a workplace retirement account that lets employees set aside part of their pay into a tax-advantaged savings pot, often with employers adding matching contributions — like a workplace piggy bank for future income. It matters to investors because the amount people save and how employers fund these plans influence consumer spending, corporate payroll costs and the flow of money into financial markets, which can affect stock prices and company valuations.

indirect ownership financial

"Indirect holdings classified as "By Managed Account" and through the 401(k) Stock Fund"

Form 4 Insider Transactions: What Each Field Means →

04/21/2026 - 06:29 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

ALBER LAURA

(Last)

(First)

(Middle)

3250 VAN NESS AVENUE

(Street)

SAN FRANCISCO

CALIFORNIA

94109

(City)

(State)

(Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	PRESIDENT & CEO

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/17/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	04/17/2026		S		15,000⁽¹⁾	D	$200	958,524	D
Common Stock								33,773	I	By Managed Account⁽²⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.

2. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated April 17, 2026.

	/s/ David R. King, Attorney-in-Fact for Laura Alber	04/21/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Williams-Sonoma (WSM) CEO Laura Alber report?

Laura Alber reported selling 15,000 shares of Williams-Sonoma Common Stock in an open-market transaction at $200.00 per share. The transaction occurred on April 17, 2026 and was disclosed in a Form 4 insider trading report filed with regulators.

How many Williams-Sonoma (WSM) shares does CEO Laura Alber own after this Form 4 sale?

After the reported sale, Laura Alber directly owns 958,524 shares of Williams-Sonoma Common Stock. She also indirectly holds 33,773 shares through the Williams-Sonoma, Inc. Stock Fund in the company’s 401(k) Plan, based on a statement dated April 17, 2026.

What price did Williams-Sonoma (WSM) CEO Laura Alber receive for the sold shares?

The Form 4 shows Laura Alber’s open-market sale of 15,000 Williams-Sonoma Common shares at a transaction price of $200.00 per share. This reported price comes directly from the insider trading disclosure for the April 17, 2026 transaction.

How are Laura Alber’s indirect Williams-Sonoma (WSM) holdings structured?

The filing explains that 33,773 Williams-Sonoma shares are held for Laura Alber in the Williams-Sonoma, Inc. Stock Fund under the company’s 401(k) Plan. This figure is based on a plan statement dated April 17, 2026 and represents indirect ownership.

Does the Williams-Sonoma (WSM) Form 4 show any option exercises by Laura Alber?

No option exercises are reported in this Form 4. The transaction data show one open-market sale of 15,000 Common Stock shares and a holding entry for 33,773 shares in the 401(k) Stock Fund, with no derivative exercises listed in the derivative summary.