Williams-Sonoma (NYSE: WSM) CEO Laura Alber sells 35,000 shares of stock

Q: What insider transaction did WSM report for Laura Alber?

Williams-Sonoma reported that President & CEO Laura Alber , who is also a director, sold a total of 35,000 shares of common stock on January 15, 2026 in four separate open-market transactions.

Q: How many Williams-Sonoma shares does Laura Alber own after the reported sale?

After the transactions, Laura Alber directly owned 806,537 shares of Williams-Sonoma common stock and indirectly held 33,612 shares through a managed account in the company’s 401(k) Stock Fund , based on a statement dated January 15, 2026.

Q: What does the managed account holding in WSM represent for Laura Alber?

The filing states that the 33,612 indirectly owned shares represent the number of shares held for her in the Williams-Sonoma, Inc. Stock Fund under the company’s 401(k) Plan , as of January 15, 2026.

Q: How many individual transactions made up Laura Alber’s WSM stock sale?

The Form 4 shows four separate sale transactions on January 15, 2026 , each reported with its own number of shares sold and weighted average sale price.

Filing Impact

(Very High)

Filing Sentiment

(Very Negative)

Form Type

Rhea-AI Filing Summary

Williams-Sonoma, Inc. (WSM) President & CEO and director Laura Alber reported selling a total of 35,000 shares of common stock on January 15, 2026. The sales were executed in four separate transactions at weighted average prices of about $205.91, $206.84, $207.85 and $208.33 per share, with individual trade prices ranging from $205.13 to $208.64.

The filing states that these sales were made under a Rule 10b5-1 trading plan adopted on October 2, 2025, which is a preset plan for selling shares. After the reported sales, Alber directly held 806,537 shares of Williams-Sonoma common stock and indirectly held 33,612 shares through a managed account in the company’s 401(k) Stock Fund as of January 15, 2026.

Insider Trade Summary

Net Seller: 35,000 shares ($7,258,551)

Net Sell 5 txns

Insider ALBER LAURA

Role PRESIDENT & CEO

Sold 35,000 shs ($7.26M)

Type	Security	Shares	Price	Value
Sale	Common Stock	7,731	$205.91	$1.59M
Sale	Common Stock	5,822	$206.84	$1.20M
Sale	Common Stock	11,699	$207.85	$2.43M
Sale	Common Stock	9,748	$208.33	$2.03M
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 833,806 shares (Direct); Common Stock — 33,612 shares (Indirect, By Managed Account)

Footnotes (1)

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $205.13 to $206.10. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $206.21 to $207.20. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $207.21 to $208.19. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $208.20 to $208.64. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated January 15, 2026.

Form 4 Insider Transactions: What Each Field Means →

01/16/2026 - 06:16 PM

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

ALBER LAURA

(Last)

(First)

(Middle)

3250 VAN NESS AVENUE

(Street)

SAN FRANCISCO

94109

(City)

(State)

(Zip)

2. Issuer Name and Ticker or Trading Symbol
WILLIAMS SONOMA INC [ WSM ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	10% Owner
X	Officer (give title below)	Other (specify below)
	PRESIDENT & CEO

3. Date of Earliest Transaction (Month/Day/Year)
01/15/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	Amount	(A) or (D)	Price		6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
Common Stock	01/15/2026		S		7,731⁽¹⁾	D	$205.91⁽²⁾	833,806	D
Common Stock	01/15/2026		S		5,822⁽¹⁾	D	$206.84⁽³⁾	827,984	D
Common Stock	01/15/2026		S		11,699⁽¹⁾	D	$207.85⁽⁴⁾	816,285	D
Common Stock	01/15/2026		S		9,748⁽¹⁾	D	$208.33⁽⁵⁾	806,537	D
Common Stock								33,612	I	By Managed Account⁽⁶⁾

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares	8. Price of Derivative Security (Instr. 5)		10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)

Explanation of Responses:

1. Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.

2. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $205.13 to $206.10. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

3. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $206.21 to $207.20. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

4. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $207.21 to $208.19. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

5. Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $208.20 to $208.64. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

6. Represents the number of shares held by the reporting person in the Williams-Sonoma, Inc. Stock Fund under the Williams-Sonoma, Inc. 401(k) Plan, based on a statement dated January 15, 2026.

	/s/ David R. King, Attorney-in-Fact for Laura Alber	01/16/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did WSM report for Laura Alber?

Williams-Sonoma reported that President & CEO Laura Alber, who is also a director, sold a total of 35,000 shares of common stock on January 15, 2026 in four separate open-market transactions.

At what prices did Laura Alber sell Williams-Sonoma (WSM) shares?

The 35,000 shares were sold at weighted average prices of about $205.91, $206.84, $207.85 and $208.33 per share, with individual trade prices ranging from $205.13 to $208.64, as disclosed in the footnotes.

Was the WSM insider sale by Laura Alber under a Rule 10b5-1 plan?

Yes. A footnote explains that the sales were made pursuant to a Rule 10b5-1 trading plan adopted by Laura Alber on October 2, 2025, which is a pre-arranged plan for trading company stock.

How many Williams-Sonoma shares does Laura Alber own after the reported sale?

After the transactions, Laura Alber directly owned 806,537 shares of Williams-Sonoma common stock and indirectly held 33,612 shares through a managed account in the company’s 401(k) Stock Fund, based on a statement dated January 15, 2026.

What does the managed account holding in WSM represent for Laura Alber?

The filing states that the 33,612 indirectly owned shares represent the number of shares held for her in the Williams-Sonoma, Inc. Stock Fund under the company’s 401(k) Plan, as of January 15, 2026.

How many individual transactions made up Laura Alber’s WSM stock sale?

The Form 4 shows four separate sale transactions on January 15, 2026, each reported with its own number of shares sold and weighted average sale price.